Businesses and organizations with media to share need to find the most advantageous way to distribute – and monetize – that content. With the right distribution and monetization model, you can scale a profitable business. And, with the wrong model, you might leave money on the table.

Advertising video on demand (AVOD) is a video monetization model many organizations are turning to to provide audiences with free, on-demand content, while still profiting from their viewership.

Who can benefit from implementing AVOD? Is AVOD this the right monetization strategy for your content and business goals? We’ll answer those questions and more in this guide to AVOD monetization.

Table of Contents:

• Video Monetization Basics
• What is AVOD?
• Pros and Cons of AVOD Monetization
• When to Monetize with AVOD
• Who Uses AVOD?
• Use Cases for AVOD
• Mixed Revenue Models
• How JW Player Supports AVOD

Video Monetization Basics

Before we give you a closer look at AVOD monetization, it’s helpful for you to have a primer on the three main monetization models for OTT media. They are: AVOD, subscription video on demand (SVOD), and transactional video on demand (TVOD).

AVOD

The advertising video on demand model lets viewers watch content for free in exchange for ad breaks before, after, and often during the content.

YouTube is an example of a media platform that relies on AVOD monetization. Casual YouTube viewers (those who don’t subscribe to YouTube Premium) are subjected to ads before, during, and after videos.

SVOD

A subscription video on demand (SVOD) model involves viewers paying a recurring, usually fixed, amount on a regular basis (typically monthly) to access a library of content. Traditionally, when viewers pay a subscription, they can watch library content without ads.

Netflix is an example of a media outlet with an SVOD monetization model. At time of publication, Netflix subscribers pay $9.99 per month for a basic plan to watch from one device at a time, $15.49 for a standard plan to watch from two devices at a time, or $19.99 per month for a premium plan that supports simultaneous playback on up to four devices.

TVOD

With a transactional video on demand (TVOD) model, customers pay to watch each piece of content they want to consume. Most TVOD-based businesses allow customers to purchase unlimited access to a piece of content for a higher price, and a limited-time rental for a fraction of the purchase price. Many companies that use a TVOD model usually offer recently released movies or shows on a pay-per-view basis, then make the content available through SVOD or AVOD as it ages.

While Amazon Prime Video’s main monetization model is SVOD based, it also lets customers purchase or rent movies and shows that aren’t available through its subscription service. For example, recently released movies can typically be bought for $19.99, while rentals cost $5.99 and give customers a month to begin watching the film and two days to finish it after they’ve started.

Now that you understand the basics of what your options are when it comes to video monetization, let’s dive deep into what you came here to learn about: AVOD.

What is AVOD?

Advertising video on demand is a way to generate revenue from over-the-top streaming content through advertising. You provide video content to your audience for free. In exchange for free (or sometimes subsidized) content, your audience has to watch ads before, during, and/or after the video. Your advertisers pay you to put their messages in front of an audience.

YouTube is one of the best known AVOD platforms. Audiences need to watch ads before they can watch a video, and if the video is long enough, it will usually be interrupted by more ads.

Tubi is another example of a platform that offers the free streaming of movies and shows from major studios accompanied by ads.

Pros and Cons of AVOD Monetization

Is an AVOD monetization model right for your business? Consider these benefits and downsides before making that decision.

Pros of AVOD

With an AVOD model, you can give viewers entertainment for free, or at a lower rate than if you were using a subscription-based or pay-per-view model. With audiences replacing their cable bills with multiple paid streaming services, AVOD is an appealing option for consumers. In fact, nearly three in five people are open to watching ads to reduce their entertainment bills.

Because of affordability to consumers, an AVOD model is great for customer acquisition. When customers don’t have to pay to enjoy your content, it’s easier to persuade them to come to your platform.

AVOD is also a good basis for a freemium model, in which you lure viewers in with your free offerings, delight them with great content, then upsell them on paid premium content through subscription fees or pay-per-view models without ads.

Finally, advertising video on demand monetization gives you an opportunity to build relationships with advertisers. These relationships can go beyond mid-video ads and could develop into sponsorships and partnerships for creating new content.

Cons of AVOD

The biggest downside of an AVOD model is that it can be difficult to retain customers. Because viewers aren’t financially invested in your platform, they can easily bounce from video to video and competitor to competitor whenever they want.

Additionally, people may not want their viewing experience to be interrupted by ads. To appease those customers, it’s best to offer a paid version of your AVOD services to ensure you’re not losing viewers or leaving money on the table.

Most AVOD-based platforms tend to offer less desirable, or outdated, content, which is part of the challenge of attracting and retaining viewers.

Furthermore, you usually need a very high volume of views to be able to generate revenue. You can typically make more per customer with an SVOD or TVOD model.

While building relationships with advertisers can be beneficial, it also requires a lot of time and resources, and builds pressure. Advertisers who aren’t happy with your viewership or results from being placed on your channel may leave, meaning you’ll have to develop new relationships.

When to Monetize with AVOD

An advertising-based video on demand monetization model is best for businesses that have large, loyal audiences.

For example, a traditional broadcaster like ABC already has brand recognition and loyalty for creating great TV shows over the years. With the advent of over-the-top streaming, ABC can retain audiences as they cut the cord by offering the free viewing of their new and archival shows with ads on their website.

Who Uses AVOD?

Lots of platforms are using AVOD models to hook in viewers with free entertainment. Here are several examples to look to for inspiration:

• YouTube: Online video platform YouTube monetizes and lets creators monetize content by playing ads before, during, and after videos. Nearly all content on YouTube is available to audiences for free thanks to this business model.
• Facebook Watch: Facebook Watch is the place where Facebook users can watch content uploaded by friends and brands on the social media platform, as well as where they can watch original shows produced by Facebook. Facebook makes these shows available for free by accompanying them with ads.
• Tubi: Unlike Netflix and Hulu, which have recently started giving customers a cheaper subscription rate in exchange for serving ads, Tubi’s movie and show library is 100% free to audiences thanks to ads they encounter during their programming.
• Roku Channel: Smart TV brand Roku has its own streaming service: Roku Channel. People can watch Roku originals and other entertainment for free by signing up for a free Roku account and watching ads during the shows and movies.
• Peacock: Peacock, NBCUniversal’s streaming platform, lets audiences consume some of its entertainment for free if they have a Peacock account and are open to seeing ads.

Use Cases for AVOD

An AVOD monetization model is a worthwhile option to explore, but it’s better suited for some scenarios than for others. Here are several use cases for which an advertising video on demand model is ideal:

• If you don’t have enough content to be able to charge a monthly subscription, AVOD monetization is a great option for generating revenue while you’re building up a content library. For example, if you run a fitness studio and are building your library of at-home video workouts, you can make your on-demand, online classes available for free with ads until you have a dozen or so ready to go.
• AVOD is a good way to make money from live streaming events. Monetize live streams with ad breaks. Because of the limited-time nature of a live event, you can generate a lot of viewers if you market the event sufficiently, which can boost advertising revenue.
• After a live streaming event, you can make the playback available for free streaming afterwards with ad breaks.
• Let audiences sample a show on your platform by making the pilot available for free  viewing with ad breaks, then require audiences to sign up for your SVOD service or purchase or rent the rest of the season to finish it.

While SVOD and TVOD are popular monetization models, there are several occasions during which AVOD monetization just makes more sense.

Mixed Revenue Models

Although we’ve presented an advertising-based revenue model as a siloed option, you can benefit even more from AVOD by combining it with SVOD and TVOD. Some of the most popular media companies rely on mixed revenue models to give customers what they want, without leaving money on the table.

With a hybrid revenue model, you can maximize your sales from customers, regardless of whether their top priority is staying on budget or getting rid of ads.

AVOD With an Ad-Free SVOD Option

Since 41% of consumers are willing to pay to avoid ads, it’s important to offer those customers a premium viewing option. For example, YouTube is making even more money from some audiences with YouTube Premium. While YouTube’s base business model is AVOD, it offers a paid SVOD option that lets audiences watch all content without constant ad interruptions. At time of writing, a standard YouTube Premium plan costs $11.99 per month.

SVOD Model Plus Lower-Tier Subscription Option With Ads

Recently, SVOD-based platforms have been introducing advertising as a way to let customers pay a lower monthly fee. This mixed revenue model lets platforms like Netflix and Hulu capture revenue from customers who wouldn’t otherwise be able to afford, or would choose to forego, their offerings in exchange for a free or cheaper service.

Hulu’s primary business model is subscription-based. The cost of its standard, ad-free plan upon writing is $14.99 per month. However, the platform also offers a Hulu (With Ads) subscription for $7.99 per month. That means customers can access Hulu’s content for almost half the price of a traditional subscription, and Hulu can recoup some of the revenue by supplementing it with ad revenue.

Netflix offers a similar model, with basic, ad-free plans starting at $9.99 per month and a basic plan with ads going for $6.99 per month.

Freemium Model

Another hybrid revenue model involves offering a free sample of your content and then upselling a paid version of the content. For example, you could let audiences watch the first episode of a show or the first 10 minutes of a movie, for free with ads. Then, they would have to pay to watch the rest of the movie or remaining episodes by purchasing a subscription or paying to rent or buy the content.

How JW Player Supports AVOD

As a complete video platform, JW Player goes beyond AVOD, SVOD, and TVOD monetization models to help you attract an audience and keep them engaged for continued, predictable revenue. With fast video delivery at top quality, JW Player’s streaming services let your viewers consume your content on the device that’s most convenient to them. This platform will even help you optimize your fill rate and CPMs and keep viewers watching, leading to more revenue for you.

Sign up for a free, 30-day trial to see these results for yourself.

The post AVOD: Everything You Need to Know about Advertising Video on Demand appeared first on JW Player.

That’s why most businesses struggle with video engagement.

A recent survey of publishers and media companies revealed that most businesses, whether indie publishers or comScore Top 100 giants, were dealing with one critical challenge: increasing video engagement.

So the question remains: how do you get viewers to watch your content?

12 actionable strategies to get more live stream viewers

In this article, we’ll share 12 actionable strategies backed by research and real-world examples from businesses like Apartment Therapy, SambaTv, and New York Fashion Week:

1. Distribute ONLY where your target audience is

Streaming on multiple platforms can and should be an integral part of your strategy; however, distributing your live streams to every channel without rhyme or reason is highly ineffective.

Thankfully, there’s a better alternative — distributing only to channels where your target audience hangs out. To do this, you’ll need to consider specific attributes about your audience like their demographic, job titles, gender, etc.

Different social media platforms appeal to different demographics. Although there might be some overlap, it’s important to prioritize platforms where your audience matches the majority user demographic.

For example, to target 18 – 29 year-olds, live stream on channels like Instagram, TikTok, and Snapchat. TikTok, particularly, will be your best bet if your live streams target an extremely young demographic.

On the flip side, to reach millennials, Facebook might be a better channel to use, as it’s the most used live streaming platform for 25 and 44 year-olds.

Besides demographics, also consider other attributes your audience has to choose the best platforms to distribute your live stream. For example, even though Facebook is great for targeting millennials, if you’re looking to reach millennials who are professionals or have specific job titles, LinkedIn will be a better platform to reach them.

A great example of a business that got it right is MIT. They hosted live stream Q&A for a program targeting mid-level executives on LinkedIn.

So, whether it’s LinkedIn, Instagram, or any other platform, identify where your target audience spends time daily and distribute your content there. This way, you can ensure you get the best results from your distribution efforts.

2. Choose the correct live stream format and topic

If your current live streaming content strategy involves you and your team “creating in a bubble,” you might need to re-evaluate your approach.

Ask yourself, “Do you want to create the content you think your audience wants? Or do you want to create the content that your audience actually wants?”

A more effective alternative to starting from scratch is to build from a baseline understanding of proven formats and topics that perform well with your audience.

So how do you choose the right format and topic?

Choosing the right format

Here’s a simple truth — there are certain types of live streams that perform better on a particular channel.

Take TikTok, for example. A 2021 study found tutorial content, live product releases, and in-depth product reviews to be the best formats for the platform. Users also preferred collaborative branded live content hosted by creators or celebrities.

Choosing the right topic

An almost surefire way to increase the odds of drawing more live stream viewers is by leveraging “timeliness” i.e., strategically timing and theming your live streams around notable events.

A good example is CNN’s YouTube live stream of President Biden’s 2023 State of the Union address, which had over 200,000 views.

Another example is DER SPIEGEL’s coverage of the 2021 US elections, which included live streams and live talk shows centered on the presidential inauguration.

These streams (enabled by JWP), were a tremendous success — DER SPIEGEL was able to rack up over 2 million live-streamed minutes of President Biden’s inauguration and generate a 17% YOY increase in AVOD (Advertising-Based Video On Demand) video views.

3. Build owned media channels

Building owned media channels, such as blogs, email lists, etc., is a long-term strategy. But, if done right, these channels can become one of your most important assets. Here’s why:

• Owned media channels allow you to build an audience with your ideal target persona.
• Building owned media channels typically involves permissive marketing, meaning this audience wants to hear from you.
• Unlike paid channels, owned media channels allow you to communicate directly with your audience without distractions or competition.
• Finally, when you decide to promote to your audience, owned media channels give you complete control over the method and cadence of your live stream promotions.

Adweek’s doing a great job using this strategy; they’ve built a newsletter full of their target audience and use it to promote their upcoming live streams to their email list.

Another great example is New York Fashion Week. They promote live streams of their fashion shows on their website homepage to attract more viewers to their live streams.

4. Build buzz before the live stream

It’s finally time to drum up interest for your upcoming live stream. Your goal here is two-fold:

• Build awareness about your live stream
• Get as many registrations as possible

Here’s how to do this:

Schedule your live stream

This is extremely important because the link you generate is where you’ll direct the traffic you drive from your promotional activities.

But how far ahead should you schedule your event? Rob Balasabas, the Brand Evangelist at TubeBuddy, suggests you schedule your live streams across various social media platforms 4 to 5 days before the event.

However, you can schedule much farther ahead if you run your live streams through a solution that allows you to do so. You can build a “live schedule” section on your website where you showcase upcoming live streams like TYT does in the screenshot below:

Once you’ve scheduled your live stream, it’s time to start promoting.

Promote your scheduled live stream

There are several ways you can promote your upcoming live stream. But here are 5 ways that are effective:

• Share it with your audience through your owned media channels. This could be as simple as including it in an email or article like Tubebuddy does in the screenshot below:

• Share it on social media using promotional media like banners, posters, teasers, and promotional videos.
• Share it in relevant communities you’re already part of (and ideally, engaged in) on platforms like Facebook, Reddit, Slack, etc.
• Finally, leverage your network. Reach out to any contacts (social media, coworkers, etc.) that can access your target audience and share it with them.
• Start a promo round. This helps you leverage other people’s platforms to spread awareness and reach a broader audience. You could try guest podcasting or guest posting on relevant sites, co-hosting webinars, etc.

5. Use complementary partnerships

You can explore partnerships in various ways:

• Inviting a guest on your live stream
• Adding a co-host
• Working with sponsors, etc.

However, for this strategy to be effective, you must choose partners that have similar audiences to you. A great partnership example is between SambaTv and Adweek. The image below is Adweek’s email to its list promoting one of SambaTv’s live streams.

6. Optimize your live streams for specific devices

Different regions have their preferred mediums for live content.

For example, a Statista study found that North Americans mostly stream video content on their TV screen, whereas Asians preferred watching streaming content on mobile devices.

So if you were streaming to those countries, you’d need to optimize for their preferred device.

7. Leverage multi-streaming to reach more people

Multi-streaming can be a powerful way to amplify your reach. However, it is also incredibly easy to abuse.

Many businesses, unfortunately, adopt a “spray and pray” approach based on the false belief that the more platforms they’re on, the better. We’ve already discussed an alternative approach to choosing distribution channels, so we’ll skip that.

Instead, let’s discuss tips to ensure successful and hitch-free multi-streaming:

Make live streams work perfectly across all browsers and channels

Irrespective of where you stream, your viewers will access your live streams through various browsers and devices. Add on multi-streaming, and you have even more platforms and complexity.

You could build an in-house solution to solve this problem, but choosing an already-made solution designed to handle multi-streaming is often the more efficient option.

JWP, for example, provides access to the fastest HTML5 Player on the web, mobile SDKs or OTT Apps solutions, and much more, so you can multistream easily.

Ensure your video platform integrates well with all your software

Your tech stack must integrate flawlessly.

So the video platform you use must offer flexible APIs and robust integrations that can handle the scale and complexity of your stack.

8. Ask viewers to share

Asking your viewers to help you share your live stream is an easy way to boost your reach and increase virality.

Here are some places to make the ask:

• In your promotional content
• In your registration and confirmation pages/messages
• At the beginning and end of the live stream
• In your follow-up messages after your live stream

Also, when making the ask, you must ensure that you include the following:

• A concise description of what the live stream is about
• Details about where and when the live stream is holding
• A brief request to share the live stream
• Clear instructions about how to share the live stream
• Any rewards/incentives you might offer for viewers who share it

Including these five things is crucial because they tell your audience what to do, how to do it, and why they should do it.

9. Make it trend on Twitter

Making it to the trending section on Twitter is a powerful way of getting your live stream in front of millions of people.

However, like many other social media platforms, few people (outside of Twitter) can predict the algorithm with 100% certainty.

That said, to get your live stream on the trending list, you need to consider these important factors:

Choosing a good angle. And choose one that’d get thousands of people talking. Why would thousands of people be talking about a specific topic? Here are some of the typical reasons:

1. A controversial take on a hot topic
2. An exciting, shocking, or novel occurrence in your live stream
3. A noteworthy achievement in the live stream
4. Or maybe just the presence of popular or polarizing characters

Whatever it is, come up with an angle that makes your live stream buzz worthy.

• Building up a significant amount of volume/chatter. Twitter’s algorithm identifies trending topics by figuring out what is popular on the platform “now,” not the day before, and not over an extended period. This means that a trending topic must have enough people discussing it within a relatively short period.
• Communicate the specific hashtag participants should use to contribute to the conversation (questions, comments, etc.).
• Time your tweets. First, ensure you’re tweeting at a time when your audience is active. Also, choose and communicate a set time frame for your conversation to get as much “chatter volume” within a short period.
• Get an influencer to start or contribute to the conversation. This can build initial momentum and encourage people to participate in the discussion.

10. Repurpose your content after the live stream

Repurposing your live streams is a step that’s easy to ignore, especially if you have a vast content library.

But don’t underestimate the compounding effect of a live video content library that steadily gets views over days, months, and years.

Here are three ways to effectively repurpose your content:

Add your live stream to a playlist or content bank

This strategy doesn’t technically count as repurposing; however, it is one of the most effective ways to increase playback views.

And a great case study of how effective this strategy can be is Investopedia. In 2017, Investopedia started using JWP to identify related videos and aggregate them into playlists automatically.

Although this strategy took almost no added manual effort on their part, the results were incredible: video plays from the JWP Recommendations engine accounted for about 45% of total video streams across the site and 40% of video advertising revenue that year.

Create and distribute short clips

This is a popular one. Create shorter video clips and distribute them to promote your longer live videos.

A real-world example is Eurosport’s YouTube channel where live-streamed content is repurposed as shorter YouTube videos.

And where exactly should you be distributing these clips? Here are some suggestions collected from a recent survey of film and TV media companies:

• Post them on social media (63.8%)
• Put them on your organization’s website (59.6%)
• Syndicate them to a partner (31.9%)
• Merge them with other assets to create a longer broadcast (29.8%)

Repurpose your live streams into other content formats

Besides driving traffic to your playbacks, this strategy also helps to create several new standalone content marketing assets.

Here are some formats you might want to consider:

• Blog posts or articles
• Social media content
• Audio podcasts
• Newsletters

11. Optimize for search engines

An effective search engine optimization (SEO) strategy will serve you for months and years. It is also a cost and labor-effective alternative to some of the strategies mentioned.

One super effective video SEO tactic is to embed your live videos into existing articles already ranking for relevant keywords, you can immediately start “piggybacking” off those articles and driving more viewers to your live streams. Simple but highly effective.

Apartment Therapy and Kitchn are already using this strategy to significantly improve their video plays and completion rates by as much as 36% and 17%, respectively. But there’s a caveat: doing this manually at the scale required for most larger publishers is borderline impossible.

For example, both brands in the above example implemented this strategy using a JWP feature called Article Matching. This feature automatically inserts the most contextually relevant videos into published “text-only” pages by matching data from the page (HTML or open graph titles, page description, and metadata) against the metadata of videos in the user’s library.

So to realistically implement this strategy, you must choose a platform that’s advanced enough to provide this capability.

12. Keep promoting the stream even after you go live

For many people, the promo push for their live stream ends the moment they go live, only to be revived momentarily by the obligatory post-live email broadcast.

However, there are several ways to improve your view count even after your live stream has started.

1. Embed your ongoing live stream in social media posts and high-level, high-traffic pages on your website (like your homepage). See how ESI Africa does it below:

2. Share real-time highlights from your live stream on your social platforms and blog. A simple way to do this might be through a Twitter thread, while a more advanced method would be to share actual video clips from the live stream using a feature like JWP’s live clipping.
3. Pay to promote your video using platform-specific ads.” For example, Facebook allows you to run ads to boost your live videos during and after the broadcast. However, this feature isn’t available for all users yet.

But even aside from these, you can do so much even while your live stream is in progress — including creatively implementing some of the tactics already listed under previous strategies.

For example, a simple tactic would be to ask your viewers to share the live stream when the event starts. But a more interesting approach might be to move the conversation to social media by asking viewers to share their thoughts or comments in real-time using a specific hashtag.

So your plan to get viewers for your live stream can and should include promotional strategies pre, post, and during your live stream.

FAQs on how to get live stream viewers

Let’s answer a few more questions you may have about getting live stream viewers:

Can you buy live stream viewers?

The short answer is yes, you can.

But the real question you should be asking is, “Should you buy live stream viewers?”

The most obvious concern is that nearly all platforms frown on the practice as it’s a spammy tactic. It can easily get you banned, and it’s impossible to scale without spending an absurd amount of money, has zero longevity, and provides no real business benefit.

What are some major mistakes to avoid when promoting a live-streamed event?

• Not scheduling the live stream in advance.
• Not allocating enough time and resources for a comprehensive, multi-channel promotion strategy.
• Not leveraging partnerships and networks to expand audience reach.
• Not enlisting viewers as part of your promotional team.
• Not optimizing pre-promotional marketing toward attracting sign-ups.
• Not leveraging owned media channels.
• Not optimizing the live streams for search engines.
• Stopping all promotional activities once the live event begins.

What are some best practices for live streaming?

1. Be consistent
2. Review your analytics and optimize accordingly.
3. Strategy and content quality are equally important. One will not work without the other.

Boost User Retention with JW Player

If these 12 steps sound too daunting or you’re ready to take it to the next level, consider JW Player’s live streaming platform.

With JW Player, you can deliver the highest quality broadcasts and live streams to global audiences on any device.

What’s more, it’s fully customized to fit the specific needs of your brand with minimal development needed to launch.

And if you’re looking to drive incremental views, leverage JWP’s recommendations engine, motion thumbnails and curated playlists.

JWP incorporates real-time proprietary data gathered from your viewers to create actionable insights.

Get started today!

The post How to Get More Live Stream Viewers that Watch to the End appeared first on JW Player.

Ever-growing video popularity is largely driven by technological advancements, with consumers loving faster streaming services and watching interactive, digestible webinars or live events on their mobile apps.

With video continuing to boom and consumers demanding more of it, businesses need a way to efficiently handle their vast numbers of video files. After all, no one wants to – or can afford to – spend hours searching for that one video they once saw on a colleague’s laptop.

In this article, we’ll cover what a video content management system is, who needs it and why, and the key features of a good video CMS platform. We’ll also compare the seven best video hosting CMS options on the market to help you make an informed decision on which one is the right one for your business needs.

What is a Video Content Management System?

Video content management is the practice of organizing and managing large amounts of online media content, including text, video files, playlists, and photos.

A video content management system, also known as video CMS or video hosting CMS, enables companies and individuals to store, access, present, and share video content from one centralized, secure, and scalable location, without any need for programming knowledge.

Think of a video CMS as your video library.

The best video CMS platforms offer great file categorization and options to search for your video content using specific keywords or by file name, file format, creator, project, date, size, tags, manually-entered metadata, and other handy criteria. They’ll allow you to embed or group videos together, making it easier to distribute them.

Some video content management system platforms also offer a video API feature, which means you can integrate various applications and build your own system just how you want it to meet all of your needs.

Who needs a Video Content Management System?

Broadly speaking, if you’re a content creator or a company of any shape and size that relies heavily on videos to deliver their business or marketing strategy, then a comprehensive video CMS software will be your best friend.

This is particularly true if you’re a broadcaster or a publisher as you’re in need of a solution that will enable you to manage, scale, and monetize your video strategy easily, deliver compelling viewing experiences to your audiences, and grow your revenue.

If you’re a sports broadcaster, a video CMS or an all-in-one streaming platform will help you bring premium viewing experience for your fans and bring them closer together for that tightly-built fan base.

If you’re an enterprise, a video CMS will help you organize your workshops, webinars, conferences, brand videos, tutorials, and more, and share them with your global audiences for maximum engagement.

Educational institutions can also benefit from an online video platform like a video CMS to better understand student engagement and content adoption, building better classes and ensuring great educational outcomes. They can integrate it with their learning management system to carry out live and VOD webinars and support their learning programs.

And let’s not forget the fitness industry who can benefit from a video CMS for their real-time yoga classes or home-based personal training videos, bringing best-in-class experiences to their members’ homes.

Why use a Video Content Management System?

If you’re struggling to store all of your videos in your current CMS, need additional, professional-grade features, or an all-in-one video management solution, then a video CMS is the thing you need. Especially if you’re a business that relies heavily on video content.

Here are some of the main benefits of a video CMS:

Great video organization

If your business relies heavily on videos, you can’t afford not to have a well-organized video content library. Logical categorization will make searching much easier for your viewers, potentially keeping them on your website for longer or encouraging them to come back.

A good video CMS will let you categorize and sub-categorize videos, add tags to your videos to make them easily searchable, and or implement smart playlists. Smart, automatic playlists of videos adhere to your pre-defined criteria, giving your viewers a group of videos on a similar topic to begin with.

Some video CMS platforms will also recognize speech and let you index information based on the words spoken throughout the videos.

Storage for large files

Videos can take up a lot of space. And that can put pressure on your internal storage systems.

As your video content library expands, you’ll need a scalable place to store it. Video CMSs are built specifically for hassle-free storage and uploading of large video files, perfect for when you’re planning a longer series of on-demand webinars or to broadcast live sporting events.

Cloud transcoding

Transcoding ensures you’re able to deliver your videos in a format that’s compatible with your viewer’s device and internet connection. Without proper transcoding, your audience will likely experience poor-quality videos, constant buffering, and laggy playback.

Video transcoding also helps you improve your workflow by automating the repetitive tasks in the file conversion process while also freeing up your time to focus on other important aspects of your project or production.

A professional video CMS platform will have built-in cloud transcoding capability, automatically converting your video files into different formats for the best user experiences on every device. It’ll also enable video streaming with an adaptive bitrate video player to tackle even the most underwhelming internet speeds.

Read here to find out more about why transcoding is important for video streaming.

Streamlined workflows

A good video CMS can help you streamline your media production and distribution, with features like format conversion or social media publishing to automate your workflows. In turn, this cuts down on time-consuming tasks and improves the efficiency of your video content delivery and distribution processes.

Better privacy and security

If you’ve got plenty of private video content, it’s best not to put it on social media, but rather to invest in an enterprise video content management system that can store it securely for you.

A good video CMS will allow you to manage access for different users, set specific permissions or roles to ensure appropriate levels of control over your video content. It’ll let you put content behind a barrier, for example a paywall and encrypt the connection between your viewers’ browsers and your server to prevent unauthorized access.

Video monetization

Video monetization is a great option for content creators who wish to generate extra revenue. If your business model or marketing strategy depends on video monetization, it makes sense to have a video hosting platform that supports your preferred monetization model.

There are three main attractive video monetization models:

• AVOD (advertising video on demand) allows you to generate revenue through ads that are shown before and during your videos
• SVOD (subscription video on demand) model lets users consume unlimited video content when they pay a monthly or yearly subscription fee
• TVOD (transactional video on demand), also known as pay-per-view streaming, allows viewers to pay a one-time fee for the content they want to watch or rent

If you want to learn more about video monetization and the best platforms for it, check out our blog here.

What video CMS features do I need?

Now that we’ve outlined the main benefits organizations can gain from their video content management system, and touched on some functionalities of a professional-grade video CMS, let’s take a look at some additional features we think you should look out for when comparing various platforms:

• Live-to-VOD – If you often broadcast live videos, you may want the ability to create video on demand assets from your live streams, so pick a video CMS that will let you do that
• Multi-platform support – This feature will let you distribute your video content to many OTT (over the top) and O&O (owned and operated) platforms, channels (including social media), and devices, with a just a few simple clicks
• Advanced video analytics – With advanced video analytics, you can deliver more personalized content in the future, so make sure your video CMS platform lets you track a wide range of metrics and consumer patterns to inform your video strategy decisions and optimization
• Video API access – If you require customizable video hosting, you need video API access which will let you integrate features from your chosen video CMS into your own platform. Most video CMSs are fairly intuitive, however, as a content creator, you may not want to be tied to a specific user interface, or simply want a video CDN that links with other tools for the best video hosting experience
• Google SEO optimization – If you’ve got an extensive video library, you naturally want to drive more traffic to it, so check whether your video CMS will help you increase video plays with a few clicks
• Real-time encoding – This feature will help you digitize your video directly from your camera, letting you stream your live events in an instant and in high quality.

7 Best Video CMS Platforms

There are plenty of enterprise video content management system platforms that could grab your attention and meet your needs. Each of them will allow you to store, access, organize, and share your video content, but which one is the best?

Let’s take a look and compare the seven best options out there to help you make your decision.

1. JW Player

JW Player is an all-in-one SaaS platform for live and VOD streaming with broadcast-grade performance that helps you to easy scale your video strategy and removes the complexities of video management.

The platform offers many features, functionalities, and integrations to take your video marketing to the next level and make video sharing and live streaming a breeze.

You can use JW Player’s APIs and SDKs to stream your videos to web players, mobile apps, OTT apps, and social media platforms. The customizable HTML5 video player provides you with high-quality delivery and buffer-free performance.

Features:

• Great video categorization options
• Instant live-to-VOD
• Video API access

• Video monetization through SVOD, TVOD, and AVOD
• Adaptive and multi-bitrate streaming via cloud transcoding
• Robust integrations with Google Analytics, CRM tools, and CDNs

Pros:

• A full end-to-end solution to increase your efficiency and revenue
• Trusted by over 40,000 broadcaster, publishers, and other content creators
• Comprehensive, real-time analytics
• Highly reliable and customizable HTML5 video player
• User-friendly CMS platform
• High security standards, with 24/7 monitoring from the in-house Network Operations Center team, geo-blocking, URL token signing, studio-approved DRM

• Great customer support

Cons:

• For small companies or new users, integrating JW Player might be time-intensive with a steeper learning curve than what they’re accustomed to

Pricing:

• JW Player offers a 30-day free trial with full API & SDK access, non-commercial license, 25GB hosting/ 75GB streaming, real-time analytics and monetization options.

2. Kaltura

Kaltura is an open-source, self-hosted video CMS for ingesting, managing, publishing, and analyzing media content. It’s got a lot of customization options, great for an advanced user.

Kaltura provides plenty of tools for organizing your video content and video management for enterprises and educational institutions.

Features:

• Customizable white-label video player
• Video security tools, including DRM and encryption
• Integrations with existing workflows and systems
• Advanced video analytics

Pros:

• Plenty of customization options
• Flexibility on features
• Bulk ingestion and uploading
• Virtual classroom is a good fit for educational institutions

Cons:

• Can be too complex for beginners
• No clear pricing structure

Pricing:

No pricing information on Kaltura’s website, but there is a free trial.

3. Panopto

Panopto is another popular video content management system built for scalable video storage and video distribution. It is a particularly attractive platform to those in the educational sector to support learning via live streams.

Features:

• CRM and learning management system (LMS) integrations
• Engagement tools (for example quizzes)
• Video analytics
• Video API access
• Video monetization via InPlayer integration

Pros:

• Auto-indexing of spoken words
• China delivery
• Great content categorization options

Cons:

• Lack of comprehensive security measures such as DRM support
• Limited customization options for the video player

Pricing:

Panopto offers a Basic plan for individuals for free, Panopto Pro for $14.99/month, and a custom-priced Enterprise plan for organizations with 100+ users.

4. Brightcove

Brightcove offers a robust video CMS that lets you easily batch-edit and organize your video assets, and manage your smart playlists. It specializes in video solutions for digital enterprises.

Brightcove’s got a quick video publish feature, and plenty of video search criteria, including video grouping, custom metadata options, and tagging.

Features:

• Full API access
• Detailed analytics
• Custom metadata
• White-label HTML5 video player
• Cloud transcoding

Pros:

• Integrations with leading CRM and CMS providers
• Multi-account environment
• Support for all video monetization models
• User-friendly interface

Cons:

• No support for China video delivery

Pricing:

Brightcove offers custom-priced plans so you’ll need to contact their team directly for details.

5. Vimeo

Vimeo is one of the most popular video management systems, with a great range of streaming features for enterprise use. The platform offers on-demand and live video streaming and video monetization, however, some of the most useful features are included in its most expensive plans.

You can use it for marketing and sales videos, internal team communication, and growing a subscriber-only over-the-top (OTT) channel.

Features:

• On-demand video hosting
• Customizable embedded video player
• Business-focused features for team collaboration, marketing, and analytics
• Different permission levels
• Screen recording

Pros:

• 100% ownership of your videos
• Video monetization
• White-label streaming
• Lead generation tools and CRM integrations

Cons:

• It can get expensive with additional features
• Some users report issues with customer support
• Live streaming only on Advanced plan

Pricing:

Vimeo has a free trial and a free plan, as well as a Starter plan for £9/seat/month, Standard for £27/seat/month, Advanced for $51/seat/month, and Enterprise plan that is custom priced.

6. Wistia

Wistia is a video CMS designed for marketers and businesses who need an easy-to-use platform for video hosting, managing, and delivering VOD content.

Features:

• Advanced video CMS
• CRM and social media integrations
• API access for customization
• Embeddable video player

Pros:

• SEO-optimized embedding
• Password protection
• Computer-Generated Captions & Transcripts

Cons:

• No live streaming
• Basic search criteria
• No custom metadata

Pricing:

Wistia offers a Free plan with 200GB bandwidth, Plus plan for $24/month, Pro for $99, Advanced for $399, and Premium custom-priced.

7. IBM Cloud Video

IBM’s video streaming service is perfect for large-scale events and campaigns. The platform was created for external audiences, supports both on-demand and live video streaming, is reliable, scalable, and secure.

Features:

• Smart playlists for video organization
• AVOD video monetization
• Support for workflows and video distribution
• Real-time video analytics
• Document indexing

Pros:

• Machine learning capabilities for accurate transcriptions
• Custom metadata
• Provides OTT services

Cons:

• Lacking in integrations
• Doesn’t support internal video streaming
• Can be difficult to use
• Can be expensive

Pricing:

IBM Cloud Video offers four pricing plans: Silver $99/month, Gold £499/month, Platinum $999/month, and custom. It has a 30-day free trial.

Ready to accelerate your video strategy?

Whether you’re a pro broadcaster, a retailer, or a marketer, having a good video content management system will make your life – and your user’s life – so much easier.

There are many powerful video CMS options out there that can help you create great viewing experiences and monetize your video content for that extra income, so pick one that has all the functionalities you need.

If you’re ready to accelerate your video strategy with JW Player, get in touch with our experts.

The post What is a Video Content Management System (CMS)? appeared first on JW Player.

Whether it’s the first time you’re hearing about live streaming APIs, or you need a refresher to see how you can improve your live events, this article is for you. We’ll cover what live streaming API is, its benefits and ways to use it, and the things you need to know about JW Player’s live stream API.

Shall we get started?

What is a Live Streaming API?

API, or Application Programming Interface, is a piece of code or a software intermediary that allows two programs or applications to talk to each other.

A live streaming API gives broadcasters control over the functions of their live streaming platforms and helps them to optimize and customize streaming experiences by integrating different programs to run alongside their video content management system (CMS).

Thanks to live streaming APIs, broadcasters can pick the best live video streaming service for their needs, whilst not compromising on any customizations they have. They can upload, configure and manage live streams without any predefined restrictions and tools, or advanced configurations from providers.

In addition, a live streaming API empowers broadcasters to:

• Start and stop live streams
• Stream at low latency
• Turn live streams into videos on demand (VOD)
• Generate advanced workflows
• Manage video assets and add metadata
• Gain actionable video insights through deep analytics capabilities

What is a SDK vs API?

When talking about APIs, you might often hear the term SDK, so it’s vital you can differentiate the two. As we’ve just mentioned, API is a tool that integrates programs with one another.

SDK, or Software Development Kit, is a collection of developer tools that includes an API. The kit also includes compilers, runtime environments, de-buggers, a set of code libraries, or documentation.

One isn’t inherently better than the other. Many video platforms will offer APIs inside SDKs.

For now, let’s just focus on live streaming APIs.

Benefits of using Live Streaming API

Broadcasters can realize several benefits of using live streaming API in their professional setup. Here’s our list of top three:

• Task automation – A live streaming API automates your mundane tasks, subsequently saving you time and freeing you up for more strategic activities. These time-consuming tasks could include encoding, scheduling live streams online, or uploading tons of video content to your video hosting platform.
• Streamlining systems – Live stream APIs help broadcasters tackle inefficiencies in their systems, making it easier for non-tech-savvy employees and IT experts alike to complete their tasks from one place. Having a more efficient system and processes in place brings a separate array of benefits, including revenue generation and employee engagement.
• Freedom to integrate and develop your apps and web platforms – With live stream APIs, you can create a system that works for you and for your live streaming needs. As the API connects different platforms and programs together, you’re free to add functionalities for the best possible streaming experiences. With APIs, you’re not constrained to the features of one provider but can merge several together, or build your own custom-made one.

How to use Live Streaming APIs

There are many use cases for live streaming APIs which we want to let you know about.

Let’s start with tech and social media giants.

Facebook, YouTube, and Twitch are all leveraging the power of live streaming APIs to create engaging and interactive video experiences for their audiences. They’re using live streaming APIs to incorporate chat bots, live polls and other elements into their streams in real time and gain valuable insights into the behaviors and interests of their viewers.

Live sports coverage is another great use case.

With a live streaming API, sports broadcasters can stream their games directly to fans’ preferred devices, eliminating the need for separate apps or platforms. This level of convenience is highly sought after these days as it gives fans more control over their viewing experience.

Marketers and event organizers are also using live streaming APIs for their internal and external event coverage. Think global product launches, annual hybrid business meetings, team building days, seminars, online training, trade shows – the world is your oyster when it comes to the corporate events you can live stream and improve with various API integrations.

Those working in the education sector often use live streaming APIs to reach more students and offer personalized learning experiences.

Another great example is the Teaching Channel, a thriving online community where teachers can watch, share and learn diverse techniques to help every student grow. Before partnering with JW Player, Teaching Channel experienced a serious problem with playback which created poor viewing quality on their users’ devices (which ranged from 90s computers to modern smartphones!)

We cracked Teaching Channel’s core challenge through our HTML5 player. With an adaptive bitrate that adjusted playback to bandwidth, videos loaded quickly and appeared beautifully on any device. In addition, we provided powerful customization and syndication support, enabling Teaching Channel to easily license its content to third-party partners and analyze usage to track business operations.

Our flexible live streaming API significantly improved user experience, allowed Teaching Channel to load a couple of hundred caption files in just a few minutes, and caption up to 700 videos a month.

If you’re interested in finding out more, read our full case study here.

Adding live video streaming to your website with API

Adding video to your website isn’t a difficult task once you get familiar with these three simple steps below.

Step One. Pick a live streaming API provider

Firstly, choose a live streaming API provider for your needs. There are many providers out there, all of which offer different additional features, so conduct your research and evaluate which one will best meet your broadcasting needs.

Remember that not every video streaming service is a live streaming API provider, and not every plan includes full API access.

Picking the right live streaming API provider like JW Player brings many benefits to your video strategy, including attractive video monetization options, complete customization of live streams, comprehensive customer support, and so much more.

Step Two. Create your live streams

Once you have picked the right platform, creating a live stream shouldn’t be too difficult. More often than not, your provider will have some handy guidelines to help you get started.

The process could be as easy as pressing ‘Create a new live stream’ button and following the steps on the screen. Then, you’ll be almost ready to broadcast in real-time.

Step Three. Embed code on your website

As a final step, you need to embed the live stream on your website. For that, you’ll need to generate an embed code and paste it into your HTML editor.

Live streaming from your website is a fantastic way to increase web traffic and support your lead generation efforts.

If you want to find out how to embed a player on JW Player, follow our guide here.

5 Best Live Streaming API providers

JW Player

With over 40,000 broadcasters, publishers and other video-driven brands, JWP has built the SaaS video platform of choice for companies whose business relies on video.

JW Player facilitates scale and flexibility for broadcasters using two comprehensive APIs: our Platform Management API that integrates JW Player functionality with an existing CMS, and our Delivery API.

The Delivery API is designed for high availability and allows you to perform large volumes of operations. Its main use case is to help you build your sites and apps.

This API uses a CDN and short caching to optimize response time globally. The content service packages your library into easily consumable templates including RSS and JSON feeds, single-line player embeds and adaptive bitrate streaming manifests.

You can require that requests for your content are signed with expiring tokenized links. For more information, visit our guidelines page.

Start a free 30-day trial or get in touch with one of our team to discuss our pricing options and your unique video streaming requirements.

Twilio

Twilio offers multiple, flexible APIs that enable you to create seamless video experiences with adaptive bitrates and exceptional playback. Broadcasters can use Twilio’s platform to build applications for their live events and VOD messaging.

The Twilio Live REST API, its video streaming API, allows you to create and manage high-quality live streaming application resources from your back-end server via HTTPS requests to an unlimited audience. The REST API and Player SDK work in conjuction with Twilio Video Rooms to create streamable content.

Other features include:

• The ability to record videos in real time and modify them later to play on demand
• Interactive streams where the host and speakers can interact with one another in real time
• Playing in both Android and iOS apps

Twilio’s most popular pricing model is Video Groups for up to 50 participants, starting at $0.004 per participant per minute.

Brightcove

Brightcove’s comprehensive APIs let you customize, extend and integrate with Brightcove’s platform. With Video Cloud token-based REST APIs, you can:

• Easily access all your video content, metadata, publishing and analytics APIs
• Reach your audience with RTMP and HLS outputs
• Deploy video in your mobile apps
• Integrate with third-party technologies like CMS services and DAM systems
• Create custom video player templates with CSS and JavaScript
• Extend video player functionality with plugins

For pricing, you need contact Brightcove directly.

Wowza

One of Wowza’s core products, Wowza Video, is a cloud-based platform that offers robust API coverage, ranging across transcoding and asset management to advanced workflows and playback optimization.

Wowza’s REST API uses HTTP to request information from Wowza’s servers through requests to API endpoints, granting you complete programmatic control and managing power over live streams, stream sources, targets, transcoders and more.

You can use Wowza’s live streaming API to:

• Configure live streams
• Collect viewer data and streaming metrics
• Simultaneously stream adaptive bitrates
• Access CMS functionality
• Ingest and convert timed metadata

Pricing depends on a plan. Pay As You Go costs £25 per month plus usage.

Kaltura

Kaltura offers access to plenty of APIs that let you build custom apps and integrate with your existing video solutions. It’s open source, with many developers taking advantage of it, which means the platform isn’t short of handy features.

Some functionalities include:

• Adaptive bitrate streaming
• Interactive live streaming
• Ingesting content in bulk
• Broadcasting live events or 24/7 channels to any screen
• Cloud transcoding

For pricing options, you need contact Kaltura directly.

Summary

With live streaming APIs, you can take full control of your live streaming, build powerful applications in different formats, and create customized platforms that save you time, money and effort for your next live stream.

If you’re ready to take your live streaming to the next level, check out our award-winning live streaming solutions and take advantage of our 30-day free trial.

The post How to Choose a Live Streaming API for Broadcasting Video appeared first on JW Player.

On one side, you want to provide your viewers with easy, seamless, and flexible access. On the other side, you need to protect your content from unauthorized audiences and uses.

It’s a common dilemma, especially for new video content publishers, but this is where Digital Rights Management (DRM) software comes in handy.

With DRM software, video-driven companies can more effectively manage content access without creating a frustrating experience for customers. DRM offers precise yet flexible control over who can access video content and how, as well as what actions they can or cannot perform on that content.

The upshot? Your videos stay safe, and your viewers stay happy.

That’s one major benefit you get from DRM software, but in this article, we’ll dig deeper into why DRM matters and how to know if you should be using it.

What is Digital Rights Management (DRM)? And why is it important?

Without the right safeguards in place, digital assets can be incredibly easy to copy, reproduce, redistribute, modify, and more.

As we shared earlier, Digital Rights Management is a way of controlling and managing access to copyrighted material or sensitive information. It protects copyright holders and prevents unauthorized use of their work.

DRM software gives video-centric businesses a more efficient way to keep their content safe from unauthorized viewing or distribution, while still providing flexible viewing options for legitimate users.

The benefits of Digital Rights Management include:

• Better protection for your digital assets. The importance of strong protections for copyright and intellectual property is a no-brainer for any business that heavily leverages video and digital content. Keeping online piracy at bay (pun intended) needs to be a consistent priority. That’s why DRM has quickly become a de facto standard for publishers, fitness trainers, e-learning businesses, and other companies.
• More control over how your content is used. Not only does DRM software offer greater protection for your digital content, but it also allows for more granular control over your content distribution. Beyond limiting who can access and view content, DRM lets you limit what people can and cannot do with a particular asset. For example, Netflix users can watch movies from their iPhones; however, they cannot take screenshots while watching.
• Work smarter, not harder. The importance of Digital Rights Management goes beyond content protection and access control alone. Adopting DRM software can also align with broader efforts to improve operational efficiency, maintain a high standard of cybersecurity, meet compliance requirements, and protect customer data in general.

No matter what your business goals are, or how your business model works, one thing is certain in the current digital age — without a robust, effective way to protect your content assets from unauthorized users, it’s hard for a content-centric company to stay in business for long.

How DRM technology works

Encryption is key to the way Digital Rights Management works (and yes, that’s another pun).

There’s a great deal of variation in the exact specifics of any given DRM system. For example, a homegrown or bootstrapped approach to DRM is going to look very different than implementing a done-for-you DRM solution.

However, there are three essential components to Digital Rights Management: encryption, governance, and authentication.

Encryption

Encrypted content can only be accessed by using a secret key to decrypt it. Since technology often takes care of this process “behind the scenes,” this decryption may happen without you being aware of it. In fact, there’s a good chance you rely on Digital Rights Management and its processes every single day, whether you realize it or not.

Video assets get encrypted during the transcoding process. Those videos are then packaged and transmitted in their encrypted form. The only way to watch an encrypted video is by unlocking it with the appropriate key.

Governance

Decryption keys are like all digital information: they’re relatively easy to copy and share if they aren’t properly protected.

That’s why DRM software acts as the keeper of the keys for your encrypted content.

By defining when, how, and by whom content can be accessed, you create a set of rules that DRM technology can enforce — a digital license. A DRM-enabled system uses this digital license to govern access to content.

Authentication

When the rules in the license are satisfied, DRM software allows the system to access the right key and decrypt the content. This is the authentication process.

Digital Rights Management can protect your video content in multiple ways, including:

• Geographic fences and/or geo-blocking
• URL token signing
• Expiration dates
• Limits on users, devices, and/or IP addresses
• Blocks and watermarks

Let’s say you run a subscription-based online fitness business. Customers pay a monthly subscription fee that gives them full access to your digital library of workout videos, anytime and anywhere.

DRM is what allows you to ensure that only active subscribers, in good standing, can watch your video content. It’s also what allows you to revoke access to that same content (like in the event that a subscription lapses), or to limit what subscribers can do with the content (like enabling or disabling downloads).

So encryption is like the lock that protects your content. If you want someone to rightfully access that content, you need to give them a key.

But if you don’t have a way to get that key back or to prevent it from being stolen, copied, or shared — then you don’t actually have control over who can open the lock or not.

Digital Rights Management addresses this decryption dilemma. It makes content readily accessible for authorized use under a specific digital license, yet maintains control over the decryption keys to prevent any unauthorized access or use. That way, it’s easy to deliver digital assets to your intended audience and your intended audience only.

In other words: DRM software lets you bridge the gap between keeping your content secure and keeping your customers satisfied.

Examples of digital content protected by DRM

Digital Rights Management is a broad term that can be applied to any form of digital content.

Most commonly, DRM is used to protect music, movies, video games, visual artwork, e-books, and documents from online piracy. But as we continue to live in an increasingly online world, the importance of content protection technologies has only grown and expanded.

Digital Rights Management can be used to protect any digital assets or intellectual property that represents a significant financial and creative investment.

Beyond the realm of typical content assets and entertainment media, DRM may be used to safeguard valuable things like proprietary information, sensitive intellectual property, business-critical documents, software products, database subscriptions, and more.

Some real-world examples of Digital Rights Management include:

• Country-specific Netflix content: Depending on where you are when you access a Netflix account, you may see different content options.Since license agreements for the shows and movies available on a streaming service like Netflix can vary between countries, geofencing allows Netflix to hide titles when they aren’t accessible from a user’s current geographic location.
• Watermarked stock photography: Services like Adobe Stock rely on watermarks to protect their image assets. Thanks to watermarking, anyone can freely browse the available images in Adobe’s collection without being able to use the original images.Then, once someone does want to purchase the rights to an image, DRM allows them access to the watermark-free version instead.
• Enterprise document management: When it comes to sensitive documents, proprietary business information, or confidential employee data, many enterprise companies use DRM technology to control access to digital files.This typically involves being able to track who has viewed a file, revoke access when it’s no longer needed, and prevent certain actions such as duplicating, printing, or saving to a new location.

Copyright laws do still apply to digital content, but Digital Rights Management enables a more proactive approach to content protection. That’s because, once it happens, piracy is very difficult to catch and stop. It’s much more effective to prevent your digital content from theft or unauthorized distribution in the first place — which is exactly what DRM aims to do.

How to deploy DRM for your video content

While there are many different ways to go about implementing a DRM solution for your video content, the best bet is to choose an online video platform that offers robust built-in functionality for DRM and content protection.

When it comes to online video, there are three major DRM technologies that are important to know: FairPlay (Apple), PlayReady (Microsoft), and Widevine (Google). These three technologies provide content playback support that encompasses the vast majority of platforms, browsers, and devices.

(Author’s note: if you’re considering using JWP as your video hosting platform, know that it’s compatible with all three. This means you can benefit from robust DRM support without getting bogged down by extra work.

While keeping workflows simple, JWP bakes comprehensive content protection and access control into your standard processes. You can leverage pre-configured policies right out of the box, or you can customize policies to suit your specific audience’s needs. Either way, it’s all centralized into one convenient hub.)

Regardless of which DRM provider you use, there are several basic steps involved to set up DRM for your video content.

Step 1: Define your DRM requirements

Before you jump into evaluating providers, take the time to figure out what you truly need from a Digital Rights Management solution.

To figure out what you require from a DRM provider, ask yourself questions such as:

• What are the rules that will govern content access and usage?
• What types of features are necessary to support your business model and the promises you make to your customers?
• Where and how will authorized users access your content? What platforms are you targeting?
• What specific technical considerations need to be addressed? Are there any non-negotiable integrations you need?

By figuring out what you need versus what would be a nice-to-have, you’ll be better equipped to assess potential providers and solutions.

Step 2: Decide how you’ll encrypt your videos

To take advantage of DRM protection, your video assets must be converted into an encrypted form.

Encryption happens before or during streaming, downloading, or other transfers. As part of video encoding or transcoding, the video file gets encrypted with media keys from one or more DRM technologies. It’s then packaged into a format that’s compatible with the DRM systems you need to support.

With a full-featured online video platform like JWP, adding an encryption step into your workflow can be done fairly quickly and simply. But the more homegrown and customized your player is, the more work it’ll likely involve before you can enable DRM support.

Step 3: Prepare your license server

Whenever a viewer wants to playback video content, the video player will make a request to your license server.

Then it’s up to the license server to determine whether the viewer and playback device are authorized to access that content. If so, a decryption key unlocks the video and playback can begin.

So whether you choose a DFM provider that handles all of this for you, or you opt to set it up manually — your license server is an essential component of a functioning DRM solution.

Step 4: Integrate with your video player

You need a DRM-capable player in order to communicate with the DRM platform and enforce playback restrictions.

In other words: if your video player cannot request keys from your license server and decrypt videos, it cannot support DRM.

Again, by choosing a video hosting platform with built-in DRM capabilities, you have a better chance of avoiding the need for any custom or manual integrations (which can be expensive and easily broken).

The future outlook of Digital Rights Management

DRM has been around for several decades already, and new innovations in DRM technology are emerging all the time.

And as DRM solutions continue to evolve, the threats and risks it protects against will evolve along with it. Advances in other areas, such as blockchain technology and machine learning, can be incorporated into DRM solutions to strengthen content protection capabilities.

There’s also great opportunity associated with DRM. Subscriptions are one of the fastest-growing industries globally; one UBS report predicted that, between 2020 and 2025, the market for subscription business models could grow from $650 billion to a whopping $1.5 trillion.

With new content creators popping up every day and AI tools like ChatGPT or DALL-E disrupting content production as we know it, there’s no shortage of content available online.

Without DRM policies and software that effectively protect your high-value content, you risk losing the competitive advantage that your content is working so hard to build.

So if you’re ready to incorporate DRM into your business and you want to test out a video platform with comprehensive out-of-the-box DRM functionality, you can try JWP for 30 days completely free of charge.

The post What is the Function of Digital Rights Management Software? appeared first on JW Player.

And these can range from basic equipment like webcams and microphones to more complex pieces of equipment like encoders, mixers, and audio interfaces.

If this is your first time streaming, though, the challenge you might be facing now is figuring out the tools you need.

Even if you’re an experienced streamer looking for an upgrade or you’re creating content for a large media publisher, we’ve got you covered.

In this guide, we’ll go over the different gear you’ll need — and recommendations for how to pick the right ones for your needs.

Types of Live Streaming Equipment You Need

Here are the basic pieces of equipment you need to get started streaming live videos:

1. Camera

We know you know this already, but let’s start with the camera.

Recommended cameras for different budgets

• Low budget: Devices like Logitech or Anker cameras attached to your laptop or desktop or a smartphone camera like an iPhone are both excellent choices. These devices come at relatively affordable prices and their setup processes are also straightforward.
• Medium budget: a digital single-lens reflex (DSLR) or mirrorless camera will give you a higher video quality and more control over the settings than a webcam or smartphone would.
• If you’re looking to invest a bit more, you’ll often find the highest video quality and most innovative features in camcorders or professional video cameras.

What to look out for when picking a live streaming camera

There are many types of cameras to choose from, each with its own set of features and capabilities, but these are the basic features to look for in a camera you’re considering buying:

• Resolution: The higher the resolution, the better the video quality. At the very least, look for a camera with at least 1080p (Full HD) resolution so you can capture videos that are crisp and sharp.
• Frame rate: This determines how smooth the video looks. A higher frame rate will result in smoother motion and a more realistic-looking video. But of course, buy what you can afford — while aiming for at least 30 frames per second (fps); that’s often the minimum for good quality live streaming.
• Low light performance: This is important if you’ll be live streaming in dim or dark conditions. Look for a camera with good low-light performance so you can still capture clear and sharp videos even in low-light situations.
• Autofocus: This feature allows your camera to automatically adjust the focus to keep the subject in focus. And this is important for live streaming, as the subject may move around during the stream.
• HDMI output: This allows you to connect the camera to your encoder (more on this later) or any other device like a monitor or TV using an HDMI cable.

2. Video hosting platform

A video hosting platform is a website or service that allows you to upload and share your video content.

For example, YouTube, Vimeo, JWP, and Twitch are all popular video hosting platforms. When you record a live stream, the video is not stored on your computer — it’s hosted on one of these platforms.

So, essentially, without a hosting platform, your audience will not be able to access your live stream.

Recommended video hosting platforms for different budgets

• For a low budget, platforms like YouTube and Vimeo offer free hosting and basic features — like embedding, analytics, etc. — to get your live stream up and running.
• For a medium or higher budget, platforms like JWP offer more advanced features and customization options.
  With a premium video hosting platform, you get access to additional features like ad-free playback for viewers, more streaming security features, and more.

  Most of all, you get more control over your video hosting and how you want it to work, making it easier and faster to get your live stream out there.

What to look out for when picking a video hosting platform

• Video format support: Make sure the platform supports the video format you will be using for your live stream. For instance, most platforms support MP4, Dynamic Adaptive Streaming over HTTP (MPEG-DASH), HTTP Live Streaming (HLS), or WebRTC, but not all will support the older formats like Real-Time Messaging Protocol (RTMP). So you want to make sure your platform supports the format you plan on using.
• Analytics: Look for a hosting platform with analytics reports that provide detailed insights into how your viewers are engaging with your content — so you can better understand what’s working and what’s not.
• Bandwidth and storage limits: Check the limits on bandwidth and storage to make sure they are sufficient for your live stream. For instance, if you plan on doing a lot of live streaming, then make sure the hosting platform has enough bandwidth and storage to handle it.
• Security: Choose a hosting platform that offers secure playback for your live stream content — to protect your videos from piracy or unauthorized downloading. Look for features like digital rights management (DRM) protection, watermarking, encryption, and more.
• Integrations: If you plan to share your live stream on social media or other platforms, look for a platform that offers easy integration. For instance, our video hosting platform JWP integrates third-party devices or apps like Chromecast, so your viewers can watch the live stream on their TVs.

3. Encoder

An encoder is a device or software that converts the video from your camera into a format your viewers can stream over the internet.

For instance, if you are streaming a video from your camera, the encoder will take the raw video feed and compress it into a streamable format such as MP4, AVI, MOV, or WebM. This ensures that viewers can watch your stream with minimal buffering or other issues due to slow internet speeds.

So without a streaming encoder, the video from your camera cannot be transmitted over the internet.

Types of encoders

• Hardware encoders: These are physical devices that connect to your camera and convert the video into a streaming format. They are typically more expensive but usually offer better performance and reliability — mostly because they offload the task of encoding from your computer.
• Software encoders: These are applications you can install on your computer and use to encode the video from your camera. They tend to be cheaper, but they can cause issues — especially if your computer isn’t powerful enough to handle the task of encoding without supporting hardware.

Recommended encoders for different budgets

• For a low budget, software encoders like OBS Studio, XSplit, and Wirecast are free and offer most of the functionalities you’ll need to get up and running. But any of these tools can also get quickly expensive if you need more functionalities from them.
• For a higher budget, hardware encoders like TriCaster, Blackmagic ATEM Mini, LiveU Solo, and the Teradek VidiU are relatively affordable and offer advanced, professional-grade features.

What to look out for when picking an encoder

• Input formats: All streaming encoders have inputs, but make sure the one you’re choosing has enough inputs to connect all your video sources and audio sources (e.g. camera, microphone, etc.). These inputs should also have the right connectors — e.g. HDMI, 3G-SDI, etc.
• Output format: Make sure the encoder supports the output format that your video hosting platform requires, e.g. MP4, WebM, etc. So you need to check both your encoder and your streaming platform to make sure they are compatible.
• Compression: Compression can make a huge difference in the quality of your stream, so make sure your encoder has adjustable compression settings for different types of videos and bandwidths.
• Latency: The latency of an encoder is the time it takes for a video frame to move from the camera source through the encoder to the live streaming platform. The lower the latency, the better — so make sure to check this before you buy an encoder. But generally, hardware encoders tend to have the lowest latency.

4. Live video streaming platform

A live video streaming platform is a website or service that allows you to stream your video in real-time to your audience. Essentially, it’s where your audience will watch your live stream.

There are a couple of types of live streaming platforms you can choose from:

• Free platforms: These platforms are free to use, but keep in mind they may have limitations on features, customization, and monetization options. Examples include YouTube Live, Facebook Live, and Periscope.
• Paid platforms: These platforms offer more features and customization options than free ones, as well as monetization options like pay-per-view streaming and subscriptions. Examples include Wowza, JWP, Ustream, DaCast, and Vimeo.

These are just a few of the many live video streaming platforms available, so you can find the one that best suits your needs. No matter which platform you decide to use, make sure it’s secure and reliable for streaming quality video.

Recommended live video streaming platforms for different budgets

• For a low budget, free platforms like YouTube Live and Facebook Live are good options.
• For higher budgets, you can use paid platforms like Wowza, JWP, Ustream, DaCast or Vimeo.

What to look out for when picking a live video streaming platform

• Compatibility with your encoder: Make sure the platform supports the output format of your encoder.
• Monetization options: If you plan to monetize your live stream, check the platform’s monetization options and requirements. You may need to consult the documentation or support resources for both the encoder and the streaming platform to determine if they’re compatible.
• Customization options: You may want to customize some parts of your live streaming video like branding, layout, and so on. Some streaming platforms offer more customization options than others, so check to see which one is right for you.
• Integration with other platforms: If you plan to share your live stream on social media (e.g Instagram, LinkedIn, or Facebook) or other platforms, look for a platform that offers easy integration.

5. Lighting

Lighting is another important factor for the quality of your live stream. Proper lighting can make your video look professional and enhance the viewing experience for your audience. And without it, your video may look dark, dull, or washed out.

Or it could look too harsh and make viewers uncomfortable.

Types of lighting solutions for live streaming

• Natural light: This is light from the sun or other sources outside your control. It can be unpredictable and may not be sufficient for live streaming. But usually, you could also position yourself or the event (depending on your situation) to take advantage of the natural light.
• Ambient light: This is light from sources within your control, such as lamps, ring lights, stage lights, or overhead lights. It can provide a consistent level of light — especially if your live stream is indoors — and enhance the quality of your video.
• Continuous lighting: This is light from dedicated lighting fixtures (e.g. studio lights) that provide a consistent level of light, even when you move. It can be more expensive than other lighting solutions but is usually better for live streaming.
• Strobing or flashing lighting: This is light from fixtures that flash or strobe at regular intervals. It can add drama and visual interest to your live stream but may be distracting to the viewer if used in the wrong event. So it’s best used for more dramatic events like music concerts or other types of concerts.

So, when picking a lighting solution for your live stream, make sure to consider the type of live event you’re streaming and the environment you’re streaming in. And if you decide to use strobing or flashing lighting, make sure it enhances, rather than detracts from, the viewing experience.

Recommended lighting solutions for different budgets

• For a low budget, ambient lighting or continuous lighting fixtures like LED panels or softboxes can provide good lighting at an affordable price. And this is particularly a great option if you’re streaming indoors.
• For a medium to budget, continuous lighting kits with multiple fixtures and control options can provide more control over the lighting. This is perfect for more complex live streaming events and lighting setups.
• For a high budget, you can splurge on lighting fixtures like spotlights or strobing lights that can provide more dramatic effects and control. This is great for music performances or other more dramatic events, as it can help set the mood and really bring your live stream to life.

So, no matter what budget you have, you can choose the right lighting solution for your live stream. It can take some trial and error, but the right lighting equipment setup can really make your live stream look more professional and enhance the viewing experience for your audience.

What to look out for when picking a lighting solution

• Color temperature: This is the “warmth” or “coolness” of the light in an environment. Ideally, you want to find a light that’s in line with the color temperature of the environment you’re streaming in. For instance, warmer light (e.g. 2700K) is more yellow and would be appropriate for indoor environments, while cooler light (e.g. 5600K) is bluer and better suited for outdoor streaming.
• Color rendering index (CRI): This measures how accurately colors are reproduced under the light. A higher CRI (e.g. 90+) is often better for live streaming, as it will accurately reproduce colors. But there are situations where a lower CRI is preferable. For example, if you are trying to create a particular mood or atmosphere with your lighting, you may want to use a light source with a lower CRI to create a more subdued effect. Ultimately, the choice of lighting for a professional live stream will depend on the specific goals and requirements of the streamer.
• Brightness: This determines how much light is emitted by the fixture. A higher brightness will provide better lighting but may also require more power. Most lighting solutions have adjustable brightness settings, so make sure to choose the right one for your live stream.
• Control options: If you want to adjust the lighting during your live stream (and you likely would want to), look for light solutions with control options (e.g. dimming, color temperature, etc.).

6. Audio equipment

Audio is another critically important factor in the quality of your live stream. Quality audio can enhance the viewing experience for your audience. But if it’s bad, it can take away from the viewing experience.

When picking an audio solution for your live stream, consider the type of live event you’re streaming and the environment you’re streaming in.

If you’re streaming a concert with multiple speakers, for instance, you’ll need more advanced audio equipment like a microphone array or mixers. But if you’re streaming a small lecture in a quiet room, you may just need to use your computer’s built-in or an external microphone for decent sound quality.

Options for capturing audio

• Built-in microphone: Many cameras and laptops have a built-in microphone that can capture audio. But while these microphones are the most convenient option — since you don’t have to spend extra on them, they may not provide the best audio quality for a live stream. So if you have the budget, consider investing in an external microphone.
• External microphone: As mentioned before, an external microphone often provides better audio quality than a built-in one.

So if you’re serious about getting good audio for your live stream, investing in a good external microphone is a must. There are many different types of microphones to choose from, each with its own characteristics; we’ll share a few options below.

• Audio mixer: If you’re planning on live streaming a multi-speaker event or conference, an audio mixer can be a great option.

An audio mixer allows you to combine multiple microphone inputs into one, providing better control over the sound mix and making it easier to adjust individual levels. But keep in mind you might need a technician or audio engineer to help you set up the mixer because of all the technicalities involved.

Recommended microphones for different budgets

• For a low budget, a simple lapel microphone or a USB microphone is often the only audio-capturing tool for good sound quality at an affordable price.
• For higher budgets, a shotgun microphone, condenser microphone, or lavalier microphone can provide better audio quality and more flexibility.

What to look out for when picking a microphone

• Type: Different microphones have different characteristics and are suited for different purposes. For example, a lapel microphone is good for capturing speech, while a shotgun microphone is good for capturing sound from a distance.
• Connection: Make sure the microphone can be connected to your camera or encoder using the appropriate cable, adapter, or through Bluetooth.
• Directionality: The directionality of a microphone refers to its sound pickup pattern. If you need to isolate and amplify sound from a specific direction, you will want a microphone with a directional pickup pattern. And if you need to capture sound from a wide area or from multiple sources, you will want a microphone with an omnidirectional pickup pattern.
• Sensitivity: This determines how well the microphone can pick up low-level sounds. A more sensitive microphone will pick up quieter sounds and provide better audio quality. But if you’re in a noisy environment, it may pick up too much background noise. And a less sensitive mic may not pick up all the details of your audio.

7. Cables/connectors

Cables and connectors are necessary to properly connect your live streaming equipment together.

For instance, to connect a camera to your laptop, you will need a cable that is compatible with both your camera and your laptop. And the type of cable you need will depend on the specific connections available on those two devices (your camera and laptop).

Types of cables and connectors needed for live streaming

• HDMI cables: If your camera has an HDMI output and your laptop has an HDMI input, you can use an HDMI cable to connect the two. This will allow you to send high-definition video and audio from your camera to your laptop.
• XLR cables: XLR cables are cables that are used to connect audio equipment, such as microphones, mixers, and amplifiers. XLR cables have three-pin connectors on each end, and they are commonly used in professional audio applications. The three-pin connectors on XLR cables are typically color-coded, with each color corresponding to the different signals carried by the cable.
• USB cables: These are used for connecting your microphone or other equipment to your computer. For instance, if your camera has a USB output and your laptop has a USB input, you can use a USB cable to connect the two.
• Fibre optics cables: These are cables that use strands of glass or plastic fibers to transmit data using light. They can transmit data over long distances at high speeds, making them ideal for long-distance communication. They are commonly used in telecommunications and internet infrastructure.

Overall, the type of cable you need to connect your equipment will depend on the specific connections available to each piece of equipment. So it is important to choose cables that are compatible with your specific equipment.

Recommended cables and connectors for different budgets

• For a low budget, use affordable cables and connectors designed for basic live streaming applications. For instance, you could use HDMI cables to connect your video equipment and use RCA connectors for audio.
• For mid-range budgets, consider using higher-quality cables and connectors that are designed for more demanding live streaming applications. For example, you could use XLR cables to connect your audio equipment and use SDI cables to connect your video equipment.
• For high-end budgets, you may want to consider using the highest-quality cables and connectors that are available. For example, you could use fiber optic cables for long-distance signal transmission, and use multi-pin connectors for complex audio and video setups.

Ultimately, the best cables and connectors for your live streaming setup will depend on your specific needs and requirements. So choose cables and connectors that are compatible with your equipment, and that are capable of providing the performance and reliability you need for high-quality live streaming.

What to look out for when picking cables and connections:

• Length: Make sure the cables are long enough to reach the equipment you are connecting.
• Compatibility: Make sure the cables and connectors are compatible with the types of equipment you are connecting.
• Quality: Higher-quality cables and connectors will often be more expensive, but they provide better performance and durability.

8. Computer or laptop

A computer or laptop is necessary for running the software and tools needed for live streaming.

For instance, you need it to run live streaming software, which is what you’ll use for capturing and transmitting video and audio from your live streaming setup to the internet. You also need a computer or laptop to run encoders and monitor your live stream.

Types of computers or laptops needed for live streaming

• Laptops: These are portable computers that are designed for mobility. They are typically smaller and less expensive but may not always be as powerful as desktop computers.
• Desktop computers: These are powerful computers that are designed for performance and scale. They’re typically larger and more expensive but offer better performance than laptops.

Recommended computers/laptops for live streaming

• For a low budget, a basic laptop with an Intel Core i5 processor and 8GB of RAM is likely all you need to get a good performance for live streaming.
• For a higher budget, a mid-range laptop with an Intel Core i7 processor and 16GB of RAM or an iMac will often provide better performance and multitasking capabilities.

What to look out for when picking a computer or laptop for live streaming

• Processor: A faster processor (e.g. Intel Core i7 or i9) often provides better performance for live streaming and multitasking.
• Memory: More memory (e.g. 16GB or 32GB) will allow you to run more software and tools simultaneously.
• Graphics: A dedicated graphics card (e.g. NVIDIA or AMD) will provide better performance for video editing and gaming.

At the end of the day, you get what you pay for. So when picking a computer or laptop for live streaming, make sure to consider your budget and needs. Choose one that can provide the performance and reliability you need for high-quality live streaming — as long as it’s within your budget.

9. Stable internet connection

Without a stable internet connection, your live stream may be interrupted or even unavailable to your audience. So a stable internet connection is critical for transmitting the video and audio from your live stream to your audience.

Types of internet connection solutions

• Wired connection: This is a connection to the internet using a physical cable, such as an Ethernet cable. It provides the best performance and stability but may be limited by the length of the cable.
• Wireless connection: This is a connection to the internet using radio waves, such as Wi-Fi. It is convenient and flexible but may be affected by interference and distance.

What to look out for when picking an internet connection solution

• Stability and reliability: It is important to work with an internet service provider (ISP) that has a reputation for providing stable and reliable performance. A stable and reliable connection is necessary for transmitting high-quality video and audio for live streaming.
• Bandwidth: The bandwidth of your internet connection is also important. Live streaming requires a lot of data to be transmitted, so choose a solution that provides enough bandwidth to support high-quality live streaming.
• Cost: The cost of your internet connection solution is another factor to consider. Choose one that can provide the performance and reliability you need that fits within your budget.

10. Tripod

A tripod is a useful piece of equipment for stabilizing your camera during a live stream. It helps prevent your camera from shaking and provides smooth, steady footage.

Types of tripods

• Tabletop tripods: These are small tripods that are designed to be placed on a table or other flat surface. They are compact and portable but keep in mind they may not be as stable as larger tripods.
• Full-size tripods: These tripods are larger and provide extra stability, making them ideal for ground use. But since they’re heavier, carrying them around can be challenging due to their size.

Recommended tripods for live streaming

• If you’re working with a tight budget, then investing in an inexpensive, relatively-feeble tabletop tripod containing a ball head and quick-release plate is the way to go.
• For a higher budget, a full-size, sturdier tripod with a fluid head and a pan/tilt handle to get different camera angles can provide better stability and control. Or you could use a professional tripod with a motorized head and remote control.

What to look out for when picking a tripod

• Load capacity: The load capacity of the tripod determines how much weight it can support. Make sure the tripod you’re going with can support the weight of your camera and any additional equipment.
• Height: The height of the tripod determines how high your camera can be positioned. So pay attention to the height range of the tripod and make sure it can reach your desired shooting height.
• Sturdiness: The sturdiness of the tripod determines how stable it is. A sturdy tripod will provide better stability and prevent your camera from shaking. So check reviews and look for one that’s well-built.

Troubleshooting common problems with live streaming equipment

Even with the best live streaming equipment, there will be times when things don’t go as planned. Here are some common problems that you may encounter and how to troubleshoot them.

1. Audio problems (e.g. echo, feedback, etc.)

There is a myriad of things that can cause audio problems, such as improper microphone placement or sound reverberation. And the problem you face will determine how you should go about fixing it.

For example, if you’re dealing with an echo, try moving the microphone away from any reflective surfaces. If you’re having feedback issues, try lowering the microphone’s gain or moving it further away from the speakers.

2. Video problems (e.g. choppy, blurry footage)

Video issues are usually caused by low bandwidth or poor internet connection. And sometimes they can be fixed by adjusting the quality settings of your streaming software.

If you’re having trouble with choppy footage, try lowering the resolution or bitrate of your stream. If the footage is blurry, try increasing the resolution or using a higher-quality camera.

3. Connection problems (e.g. buffering, disconnects)

Connection issues can be caused by inadequate bandwidth or poor internet connection. And one of the best ways to fix them is to upgrade your internet package or switch internet service providers.

In some cases, you may also need to upgrade your streaming hardware or software. For instance, if your stream keeps buffering, then you may need to switch streaming services or upgrade your computer’s processor. Or if it’s latency-related issues, try reducing the resolution or bitrate of the live stream or upgrading your internet connection to a faster speed or lower latency.

Wrapping up

As you can see, there are a lot of factors to consider when it comes to live streaming equipment. Hopefully, this guide has given you a better understanding of the different types of gear available and what will work best for your specific needs.

If you’re looking for live streaming software that is easy to use and is used by some of the world’s biggest brands, like USA Today, FastCompany, and Reuters, give JWP a trial today!

The post The Ultimate Guide to Live Streaming Equipment appeared first on JW Player.

If you’re a broadcaster, brand, publisher, or creator who’s intrigued by HD live streaming, this guide is for you. We’re going to review:

• What HD video is
• The differences between high definition video and standard definition video
• How to live stream in HD
• What multi-bitrate streaming is

What’s HD video? A comprehensive overview

The “HD” in “HD video” stands for “high definition.” High definition videos have a higher resolution than standard definition videos, which are also known as “SD” videos.

Resolution indicates how detailed a video is by measuring the number of pixels in a standard aspect ratio frame of 16:9. Resolution is expressed as the width times height of pixels in a frame. For example, 1,280 x 720 indicates that the frame is 1,280 pixels wide by 720 pixels high. Because 1,280 pixels is a standard width, resolution is often abbreviated as just the frame’s height, such as 720p, for example.

Common high definition video modes

There are several common HD video modes that you need to know about and will encounter as you broadcast or watch live streams. Here’s a quick overview:

As you can see, each video mode has both a name and abbreviation that corresponds to its dimensions. When we get to higher-quality HD video modes, we also encounter differences in scanning modes. 1080i uses interlaced scanning, while 1080p uses progressive scanning. In interlaced scanning, only half of the lines in a screen are displayed at any one time. With progressive scanning, all of the lines in a screen are displayed at the same time.

A caveat about HD live streaming

Typically, the higher the resolution, the better the image. However, higher resolution video files are usually larger than SD videos and require more bandwidth to stream.

If your audience has a high-speed internet connection that can keep up with an HD stream, they’ll enjoy an optimal viewing experience. However, if your audience has a slow internet connection, HD quality can slow down the stream, create lag, and result in a pixelated video. While it may be tempting to always opt for the highest resolution while live streaming, it’s better to optimize for the best viewing experience.

Use cases for HD live streaming

With that caveat in mind, you may have to be judicious about when you use HD video and when you don’t. HD live streaming is the best option when you know your audience has a fast internet connection. It’s also good for video content in which details matter. Examples include live sporting events, where viewers need to see where the ball is clearly, or a retail live stream, when it’s important for consumers to see the details of the products being advertised.

You know your audience better than anyone, and if you think the majority of them will be tuning into your live stream with slower internet connections, think twice about capturing video in the highest definition possible. Keep reading this guide to HD live streaming to learn options for optimizing video quality no matter what your audience’s internet connection is like.

Differences between high definition and standard definition video

As you know, HD stands for “high definition” and SD stands for “standard definition.” So what’s the cutoff for a high definition resolution? Generally, a resolution of 720p or above is considered high definition, and anything below that, such as 480p, is considered standard definition.

Because it has a more dense concentration of pixels, high definition video shows more detailed images than standard definition videos. SD videos are, therefore, of lower quality. HD videos are best for high quality streaming where details matter, while standard definition is best for audiences with slower internet connections. HD uses more bandwidth than SD, so if your audience doesn’t have fast internet, a high definition live stream can result in a poor viewing experience with lots of buffering.

So, which is better: high definition video or standard definition video? Standard definition can tarnish the quality of a stream and leave a bad impression. Plus, SD technology is on its way out. To avoid compromising the viewing experience for people with slower internet connections, 720p HD Ready is a great option, as it uses less bandwidth than higher HD video modes. Multi-bitrate and adaptive streaming are also good workarounds to this problem. We’ll discuss these in more detail later on in this guide.

Here’s a cheat sheet that summarizes the differences between high definition and standard definition video quality:

What’s the best resolution for live streaming?

The best and most commonly-used resolution for live streaming is HD Ready, or 720p. As the lowest resolution of HD video, 720p is a happy medium between video quality and bandwidth. Plus, with 482.5 billion hours live streamed on small, mobile screens globally in 2020, it’s difficult for most audiences to tell the difference between 720p and a higher resolution stream.

This resolution is also accessible to both publishers and audiences, because most entry-level devices can shoot in 720p, and most internet connections can easily support HD Ready footage.

How to live stream in HD

Ready to level up your live streams and go live in high definition? Keep reading to learn which tools you’ll need to launch a high definition live stream and how to go about doing this.

What you’ll need to live stream in high definition

If you’ve ever done any kind of live streaming, you probably already have most of the tools needed to stream in HD. Here’s the setup you’ll need to launch an HD live video stream:

• A fast, stable internet connection with an upload speed of at least 15 mbps.
• A live streaming platform, like Facebook Live, Twitch, or LinkedIn Live, which is where viewers will tune in to your live stream. While you have lots of options when it comes to platforms, we recommend JW Player for its comprehensive features.
• An encoder, also known as streaming software, which broadcasts the video and audio from your device to your favorite streaming platform. While you could stream directly through a streaming platform, an encoder gives you the ability to use external cameras and microphones, manage multiple video cameras and mics, and share your screen. The result is a more sophisticated, professional production.
• A computer or mobile phone from which you’ll access your streaming software and transmit your live stream.
• A high definition camera, like the one on your phone or laptop, a webcam, or camcorder. If you want to upgrade your streaming setup, consider purchasing one of these cameras.
• A microphone. While you can start with the microphone built into your camera, you’ll eventually want to upgrade to an external microphone so your audio matches your video quality. A lavalier mic is a great option for talking head-style videos or interviews, while boom mics are best for capturing a great range of audio.

You can begin with equipment you already have and a free encoder, then invest in more professional hardware and software as you develop your live streaming strategy.

How to live stream in HD

After you’ve gathered the above equipment, follow these steps to launch your HD live stream:

1. Access your encoder via your computer or mobile device.
2. Add sources to your encoder, such as video footage from your cameras and audio from external microphones.
3. Set up a live stream to the streaming platform of your choice. Most platforms let you schedule a live stream or go live instantly.
4. Select an HD quality stream in your streaming platform.
5. Set up your HD-supported recording equipment, and prepare your on-screen talent.
6. Test your internet connection and video set up to ensure it looks good to viewers and will be able to sustain an HD stream.
7. Start your live stream!

Multi-bitrate streaming vs. adaptive bitrate streaming

You know all about HD videos and SD videos. You understand that even though HD videos are better in quality than SD videos, they use up more bandwidth and can be difficult for audiences with slower internet connections to enjoy. While we advise live streaming in 720p to offer high quality that’s accessible on slower connections, you may not want to limit the quality of your stream. Is there a way to give viewers with fast internet connections the highest HD level possible, while also giving audiences with poor internet connections the ability to watch the stream?

Absolutely. That’s where multi-bitrate streaming and adaptive bitrate streaming come in handy. Here’s an overview of each option to help you decide if you should implement them on your next live stream.

Multi-bitrate streaming

Multi-bitrate (MBR) streaming lets viewers choose their own adventure. Broadcasters can record a live stream in the highest resolution they like. Then, instead of being forced to watch a predetermined resolution of the stream, audiences can choose the highest resolution their internet connection will support.

Multi-bitrate streaming improves the viewing experience without crushing data usage or desktop bandwidth. Viewers choose the best quality for their device and internet. If their internet connection is unstable and slows down, they can downgrade the stream quality. If their internet is fast and reliable, they can choose the highest quality resolution the broadcaster offers.

Multi-bitrate streaming example

Let’s say you’re live streaming a basketball game. You film it in 1440p and make it available in 480p, 720p, 1080p, and 1440p for your audience.

Viewer 1

Someone might tune in from their smartphone on their train commute. While they’re connected to LTE data, they opt to watch the stream in 1080p to get high quality without draining all of their data. When the train goes into a tunnel for a few minutes, they downgrade to 480p to reduce lag as much as possible.

Viewer 2

Another viewer might be tuning in on a 60” ultra high definition television and with a stable ethernet connection. This person will probably watch on 1440p the whole time to take advantage of the best resolution you have to offer, and their large screen size.

Adaptive bitrate streaming

Adaptive bitrate (ABR) streaming is like the autopilot mode of multi-bitrate streaming. Broadcasters can stream in the highest possible resolution their internet, recording devices, encoder, and streaming platform allow. Viewers have access to various levels of resolutions. However, rather than having to manually choose the quality of the stream, ABR optimizes the viewing experience by automatically choosing the highest quality resolution the viewer’s connection can handle. Adaptive bitrate streaming can change the video resolution in real time.

Adaptive bitrate streaming example

Let’s see how our example for MBR changes when the live stream offers ABR instead. As a reminder, you’re a broadcaster live streaming a basketball game in 1440p.

Viewer 1

Rather than the commuter having to experience lag when their train enters the tunnel, and manually change their streaming settings to a lower resolution, ABR automatically drops the stream to 480p while they’re in the tunnel, then raises it back to HD when they’re out of the tunnel. With ABR, the viewer doesn’t miss a second of the game and can sit back and enjoy, instead of thinking about video settings.

Viewer 2

With a stable internet connection, the viewer watching the game at home on an ultra HD television should be able to watch the game at 1440p the whole time. However, if the viewer’s three roommates decide to watch Netflix, FaceTime, and tune into a Zoom call during the game, there will be a higher bandwidth strain on the connection. In that case, ABR would reduce the resolution to 1080p or 720p to make it possible for the whole home to do what they need to do.

Offer HD live streaming with JW Player

Now that we’ve convinced you of the magic of HD live streaming, you’ll never want to go back to standard definition again. HD live streaming lets you engage with audiences in new ways, without tarnishing your brand or your audience’s viewing experience.

While there are lots of live streaming platforms out there that support high definition videos, they’re not all created equal. JW Player is the most powerful and flexible video platform out there. With JW Player, you can connect and engage with your audiences on the screens of their choice, while taking advantage of monetization opportunities. Check out JW Player’s end-to-end solutions for live broadcasting.

The post The Ultimate Guide to HD Live Streaming appeared first on JW Player.

If you’re in the video business, you need to make your content available through OTT apps to give viewers what they want to watch, where they want to watch it. In this guide to OTT apps, you’ll learn everything you need to know to set yourself up for OTT video success.

Table of contents:

• What is an OTT app?
• Why OTT apps are important
• Use cases for OTT apps
• How to create an OTT app
• Benefits of using OTT apps
• Types of OTT apps
• How to choose an OTT platform provider

What Is an OTT App?

Before we explain what an OTT app is, we need to explain what OTT means. OTT stands for “over-the-top” content delivery and refers to media that bypasses traditional live TV broadcast methods, like satellite dishes, cable, or antennae.

Viewers access OTT media over the internet via a smart TV, phone, computer, or mobile device. An OTT application, therefore, is an app from which you can access OTT video content.

While Netflix, Hulu, Disney+, Amazon Prime Video, and HBO Max are popular examples of over-the-top content publishers with apps, OTT media isn’t limited to entertainment. Fitness class platforms, like the Peloton App, and online course distributors, like MasterClass, also count as OTT media.

Why OTT Apps Are Important

In 2014, the percentage of U.S. households without a traditional TV subscription was 18.8%. By 2022, that figure had grown to a whopping 55%. People are increasingly “cutting the cord” because there are so many alternatives to cable subscriptions. As traditional subscriptions dwindle, OTT apps have risen to the top as more flexible, affordable, faster, and better alternatives.

Democratizing Broadcasting

OTT apps are democratizing who can publish content. Affordable or free over-the-top platforms, like YouTube, have lowered the barrier to entry for broadcasting. As a publisher’s audience size and needs increase, premium OTT platforms like JW Player can deliver professional-quality broadcasting at affordable costs.

Increased Accessibility

These apps are making media more accessible to the masses. Instead of buying or renting clunky hardware, like a satellite dish, or having someone install a cable connection and committing to an expensive contract, viewers just need an internet connection and a device from which to watch media. Although there are subscription-based OTT apps, there are also lots of free offerings out there. OTT apps make media more affordable and easier to consume.

More Choices

OTT apps give viewers more choices about how and where to watch media: from smart TV OTT apps to browser and mobile apps. Mobile OTT apps are especially important, as more people are streaming content through mobile devices now than ever before.

When your brand or organization broadcasts via several types of OTT apps, audiences can begin their viewing experience on their TV screens and finish watching on a mobile device on their train commute, for example. With more viewing options, audiences can consume more media, more easily.

Use Cases for OTT Apps

If you’re a publisher or organization that creates videos, OTT apps should be part of your business strategy. Get inspired by these sample use cases for OTT apps:

Traditional Broadcasters

Traditional broadcasters are losing subscribers at unprecedented speeds. Retain audiences by making your TV shows and films available through OTT apps on smart TVs, iOS, Android, and other devices. You can build your brand and grow revenue with a freemium business model.

Influencers and Content Creators

If you’re growing an audience on TikTok, YouTube, or Instagram, OTT apps can help turn your hustle into a multi-revenue stream business. Entice followers with free content on social media, then make premium content available to subscribers via your own white-labeled OTT apps.

Fitness Studios

Whether your members are still wary of doing classes in-person or your studio is booked solid due to New Year’s resolution-inspired sign ups, OTT apps can help your business reach more customers. With paywalls for videos on demand (VOD) and live streaming classes, your studio can increase revenue through OTT apps. Customers can watch classes on the TV in their living room, or tune in on their phone in a hotel room while on the road .

How to Create an OTT App

If you want to create your own OTT apps, here’s what that process would entail:

1. Raise funds for app development. You’ll need between $30,000 and $50,000 per platform. So, if you want to be on six OTT streaming platforms (iOS app, Android app, Android TV, Roku TV, Playstation, and XBox, for example), you will need between $180,000 and $300,000.
2. Hire a development team. You can hire in house or outsource production.
3. Tell your development team what you’re looking for, and project manage development.
4. Three to six months later, you’ll have an app.
5. However, your work isn’t over. After your apps launch, you’ll need to maintain them and provide customers with technical support.

As you can see, developing and managing your own OTT apps is expensive and time consuming. A better alternative is to use an existing OTT app provider, like JW Player, and white labeling their technology. By licensing JW Player’s technology, you’ll pay a small percentage of what you would to make OTT apps from scratch and gain access to a top-of-the-line team and ongoing technical support.

Benefits of Using OTT Apps

These are just a few of the many ways in which broadcasters, groups, and businesses can benefit from licensing OTT apps:

Affordability

OTT providers make it more affordable for publishers and broadcasters to distribute their content. Instead of spending time and money on OTT app development, you can use white-labeled solutions and focus on producing great videos.

Less Maintenance

By licensing the best OTT apps, you’ll have access to a dedicated team that works on problems and updates for the apps. You’ll spend less time and money fixing things, and have more resources to create online video content your audiences crave.

Scalability

Thanks to delivery APIs, your internal teams can deliver content across your OTT apps and in-house apps from the same backend. That’s video content at scale.

Video Monetization Options

OTT service providers come with a number of monetization options out of the box. For example, you can generate revenue through a subscription, advertising, pay-per-view, offline video-on-demand playback functionality, and more.

Turnkey Solution

By licensing OTT apps, you’ll be able to offer your customers and audience a more complete solution more easily and quickly. You can give people what they want almost immediately, rather than building apps from scratch over a long period of time.

Streamlined Backend Management

With integrated backend workflows that save time and eliminate errors, you’ll be able to manage, publish, monetize, and analyze your content across your apps with ease in one platform.

Increased Audience Engagement

An OTT app provider like JW Player comes preloaded with premium video viewing experiences that increase engagement. Features like mobile notifications and in-app search drive content discovery to maximize viewing time. When your audience can watch your content on any device, they’ll be able to consume more of it, which will help you reach your business goals.

Control Over the User Experience

White-labled OTT apps put you in the driver’s seat without investing resources into developing your own platforms. You can add your branding and customize the viewing experience to strengthen brand recognition and keep audiences coming back for more.

Reach Consumers Directly

When you don’t have to rely on free video streaming apps, like YouTube, to share content, you’ll be able to reach your audiences directly without competing with other broadcasters and advertisers on the platform.

Types of OTT Apps

Hopefully we’ve convinced you that you need to launch OTT apps and that the smartest way to do this is to license a turnkey solution instead of building apps yourself. Now you’re probably wondering what type of OTT apps are out there and which ones are worth investing in. Here’s an overview of OTT app platforms:

Mobile OTT Apps

iOS and Android are the main mobile operating systems globally, so you should have OTT mobile apps for both. If your audience consists primarily of North American residents, prioritize iOS apps, as they’re more popular than Android in that region. And if your audience is mostly made up of people from elsewhere in the world, prioritize an Android app.

Smart TV OTT Apps

There are so many smart TV providers on the market that have platforms for OTT apps including Android TV, Roku TV, Amazon Fire TV, Samsung TV, and Apple TV. Ideally, you’ll have apps for all of these platforms eventually. However, if you need to prioritize just one to begin with, it should be Roku TV as it’s the most popular OTT platform for smart TVs.

Game Console OTT Apps

Game consoles like Playstation and Xbox have their own platforms for OTT content. If your audience is active in the gaming community, consider adding these apps to your OTT offerings.

Which OTT Apps Should I Launch First?

In an ideal world, you’d make your media available on every possible OTT platform. In the real world, however, resources are limited and you have to make tough decisions. There are a few ways to determine the most strategic OTT apps to prioritize launching.

If it’s available to you, use data to see where your customers are. A low-tech way to do this is to survey your audience. You can even be so direct as to ask how they want to consume your media and which platforms and devices they would use the most to do so. Then, compare your audience’s demographic to global data and user demographics for OTT apps. We’ve shared some examples above.

So, for example, if most of your audience is based outside of the US and they’re active gamers who don’t own televisions, you could prioritize OTT apps for gaming consoles and Android, and forego smart TV apps for the initial launch phase.

How to Choose an OTT Platform Provider

After you’ve decided which OTT platforms you want your videos to be available on, you need to decide which OTT platform provider you’ll partner with to deliver that content. Look for one that:

• Meets your needs. Make a list of must-have features and find a provider that won’t make you compromise. For example, you may want an OTT app provider that offers 24/7 phone support.
• Fits your budget. Unless you have unlimited funding resources, budgetary constraints will be one of the most important factors in narrowing down your provider. Find an OTT platform provider that gives you the most value for your budget.
• Can help you scale. You’re launching OTT apps to grow your audience and business. Your OTT platform provider should support that growth, rather than hinder it, by offering APIs.
• Is accessible for support. Customer support is useless if you have to wait two days for an email response. Look for a provider that offers support how you want it, whenever you want it.
• Constantly improving the product. The best OTT apps constantly improve their platforms. Look for a provider with a good track record of keeping up with the cutting edge.
• Gives you access to customer data. Look for an OTT platform provider that lets you own your audience data, rather than hiding it from you. The more you know about your customers, the more successfully you can meet their expectations and grow your business.

Wrapping Up: OTT Apps Guide

If you want to meet your viewers where they are, you have to make your media accessible through a variety of over-the-top content delivery apps. These apps help you reach a wider audience to meet your business goals. By licensing OTT apps from a turnkey platform provider instead of developing your own from scratch, you can dedicate more resources to creating engaging content for your viewers.

The post The Ultimate Guide to OTT Apps for Video Broadcasters in 2023 appeared first on JW Player.

Live streaming platforms have made it easier for broadcasters to reach viewers, brands to engage with customers, and communities to connect with each other. With so many platforms available, it’s important to choose one that offers the streaming quality you desire and lets you seamlessly reach your audience.

We’re helping make that decision a little bit easier by comparing the most popular live streaming platforms. You’ll learn:

• What a live streaming platform is
• Why your business needs a live streaming platform
• The benefits of live streaming tools
• 11 of the best live streaming providers

Let’s get started!

What is a live streaming platform?

A live streaming platform is an online service that distributes live videos in as close to real time as possible. Audiences can tune into fitness classes, sporting events, makeup tutorials, and more as they’re happening. These platforms make live streaming easy and affordable for broadcasters and accessible to audiences.

Live streaming platforms work by taking video footage and compressing it so it’s small enough to transmit. Then, these files are converted for output through a process called encoding. Next, the videos are segmented into smaller pieces and sent closer to viewers through content delivery networks (CDNs). CDNs cache and decode footage to make it ready for playback in as close to real time as possible.

Why does your business need a live streaming platform?

Live streaming platforms are useful for various types of businesses, including:

• Broadcasters, publishers, and content creators that want to engage audiences where they are.
• Fitness brands that want to make their classes more accessible.
• Educational organizations that want to let students attend lectures and webinars remotely.
• Sports teams that want to broadcast games through new platforms.
• Faith organizations that want to broadcast their services beyond their doors.
• Ad networks that want to produce more engaging, profitable content.
• Retailers that want to sell in new ways.

By taking care of the complicated back-end technology, live streaming platforms enable broadcasters to focus on creating entertaining, engaging, and educational content.

What are the benefits of a live streaming platform?

Live streaming platforms offer a number of benefits. By broadcasting in real time on one of these platforms you can:

• Create content that’s more engaging than videos on demand.
• Go live from anywhere in just a few seconds, and with very little equipment. You don’t need a professional camera. Instead, you can go live with just a smartphone.
• Repurpose live content for marketing and business opportunities. The best live streaming services offer replays almost instantly to extend audience engagement and let you upload the footage as a video on demand to increase its lifespan.
• Live stream for several hours. The top platforms let you stream for up to 12 hours.
• Stream to various platforms, such as web players, iOS, Android, mobile apps, and social media platforms.
• Monetize live streams with ease and circumvent ad blockers.
• Simplify workflows with user-friendly technology.

Organizations of all kinds can enjoy the perks of this cutting-edge video technology.

The 11 best live streaming platforms

We’ve rounded up the best live streaming platforms and are giving you the scoop on what they’re known for, their best features, and how they can be improved.

1. JW Player
2. Twitch
3. Facebook Live
4. YouTube Live
5. Vimeo Livestream
6. Dacast
7. Brightcove Live
8. IBM Video Streaming
9. TikTok LIVE
10. OBS Studio
11. LinkedIn Live

1. JW Player

JW Player‘s complete video platform provides live streaming solutions as part of its comprehensive offerings. Admins can go live from anywhere in less than 30 seconds and repurpose replays in less than a minute. JW Player gives you complete control of video player setting, latency options, and monetization methods and lets you stream videos to a web player, mobile app, OTT app, and social media platforms. Broadcasters can even use the platform to host 24/7 live channels.

Pros

• 12-hour event streams and 24/7 live channels
• Convert live streams instantly into on-demand video content
• Integrate live streams into practically any app or digital location
• Monetize your content with AVOD, SVOD, or TVOD

Cons

• The backend requires a bit of a learning curve
• No podcasting solutions yet

2. Twitch

Amazon-owned Twitch is one of the best-known live streaming platforms out there. While this pioneer began as a platform for streaming video game playing, it’s becoming popular for all kinds of content.

Pros

• Built-in audience of more than 45 million active users
• Customization opportunities through API
• Reviewers applaud Twitch’s chat features as a good way to engage with audiences
• Strong sense of community on the platform

Cons

• Association with younger demographic and video game live streams can be limiting
• Moderation rules can get you banned for accidentally breaking terms and conditions
• Reviews cite a lack of promotional opportunities for streamers with small audiences as problematic
• Reviewers complain about dropped streams

Source: G2

3. Facebook Live

Facebook Live is the popular social network’s live streaming platform. Broadcasters have the option to co-stream with fellow Facebook users and make their videos available to the public or only to Facebook users. They can go live from the Facebook app, a computer, or streaming software.

Pros

• Free live video streaming platform
• Can collaborate on streams with other Facebook users
• Privacy options give you some control over your audience

Cons

• No capabilities to record live videos
• High-quality streaming is reserved for gamers
• Reviewers with slow internet connections complain about poor streaming quality

Source: G2

4. YouTube Live

With almost 3 billion monthly active users, YouTube is the most popular video platform in the world, which makes YouTube Live the biggest live streaming platform in the world. You’ll find all kinds of content being live streamed on YouTube, from live broadcasts from major media networks to videos from influencers who have made a living from their YouTube channels.

Pros

• Easy streaming with webcams or mobile devices
• Professional live streamers can connect an encoder and multiple cameras and microphones
• Brand recognition with built-in audience
• Opportunities for monetization

Cons

• Reviewers note there are limited customization options on live streams
• G2 users say there is a lack of customer support
• Reviewers complain about limitations on video topics

Source: G2

5. Vimeo Livestream

Vimeo’s live streaming platform makes it easy to stream to a remote team, manage subscription-based livestreams, and virtual events. With users like LinkedIn, Deloitte, and Nikon, you’re in good company.

Pros

• Multistreaming lets you broadcast to other live streaming platforms, like Facebook Live, YouTube Live, LinkedIn, and others
• Various monetization opportunities, including paid subscribers
• Dedicated phone support for live streams
• White label video player and branded apps

Cons

• Reviewers say they want more chat functionalities
• G2 users complain about a limit of three simultaneous live streams
• Reviews note customer service could be improved

Source: G2

6. Dacast

Dacast boasts 15,000 clients including Kellogg’s, the Weather Channel, and Lenovo. This live streaming software comes with an encoder built in, but also gives you the option to use your own encoder.

Pros

• Monetization options, including pay per view, subscriptions, paywalls, and group pricing
• Full control with secure video hosting capabilities, geographic restrictions, and other ways to manage who can and cannot access your videos
• White labeled HTML5 video player that you can embed anywhere and access on all kinds of devices
• 24/7 customer support
• Live countdown to generate excitement for and interest in your streams

Cons

• Need to pay more for advanced streaming features, like pre, mid, and post-roll advertising monetization and phone support
• Reviewers say customer service is hit or miss
• G2 reviews say the user interface isn’t user friendly

Source: G2

7. Brightcove Live

Brightcove’s live streaming platform boasts 99.99% uptime thanks to 16 secure data centers around the world. With more than 500 million videos streamed on the platform each week, reliability is the name of Brightcove’s game.

Pros

• Monetization opportunities that include ad-blocker-proof technology
• Live analytics let you see total views, unique viewers, average view time, total viewed time, and number of ads started. You can also access more in-depth analytics after the stream has ended.
• Cloud-based DVR allows for instant replay and on-demand video capture
• End-to-end encryption for secure live streaming
• Can live stream directly to your favorite social media platforms to meet your audience where they spend the most time
• Live redundancy for a seamless streaming experience

Cons

• Not transparent about pricing
• Reviewers want a more updated user interface
• G2 user says public streams are simple to execute but intranet streams are more challenging to set up

Source: G2

8. IBM Video Streaming

IBM’s live streaming platform is powered by Watson, IBM’s AI innovation and business solution. With clients like Airbnb, Sony, Mazda, and BBC America, IBM Video Streaming is a popular option for all kinds of industries.

Pros

• Powered by IBM’s industry-leading artificial intelligence, which helps with features like caption generation
• Options to stream to both external and internal audiences
• Multi-CDN streaming makes live streaming to large global audiences possible
• Multiple features for audience engagement, such as moderated Q&As, polls, breakout rooms, calls to action, and chat rooms
• Customizable channel paged with live playlists and looping
• Live analytics give you insights into what your viewers like in real time

Cons

• Reviews note you can’t embed your live stream for users who aren’t logged in
• G2 user says the chat function is difficult to access and doesn’t work well when there’s a large volume of comments
• Reviewers complain about slow buffering and crashing streams

Source: G2

9. TikTok LIVE

Mobile social media platform TikTok is known for viral, short form videos based on dances and trending music. Beyond posting videos, content creators can live stream to engage with audiences in new ways. Like with regular TikTok videos, creators can access all of TikTok’s fun filters and effects. Creators need to be at least 18 years old to go live.

Pros

• Built-in distribution opportunities bolstered by the potential to go viral
• Monetization opportunities through Diamonds, TikTok’s currency
• Can add up to 20 moderators to a TikTok LIVE stream
• Can connect to an encoder for greater production quality

Cons

• Restrictions on who can go live
• Reach limited to TikTok’s audience, which skews younger

10. OBS Studio

OBS (Open Broadcaster Software) Studio is a free open-source live streaming platform. What it lacks in features it makes up for in ease of use and pricing. Users can broadcast using OBS Studio with support for multi-camera and audio sources, chroma-key (green screens), webcams, and capture cards.

Pros

• Easy to use
• Open-source community of plugins and support
• Free to use

Cons

• Some users on TrustRadius complain about the limited interface customization
• Some users on TrustRadius mention a glitchy backend and occasional software crashes

11. LinkedIn Live

LinkedIn is the go-to social media platform for professional networking. LinkedIn Live lets its users live stream to other platform members. Publishers can use LinkedIn Live’s preset live capabilities or use a third-party broadcast service to manage their streams. All live streams are available to the public and are recorded.

Pros

• Opportunity to use turn key solution or connect an encoder service
• Can schedule live streams and promote them
• Videos available for playback after the live event has ended

Cons

• Need to be evaluated for LinkedIn Live access before you can take advantage of the platform. In order to be evaluated, you must have at least 150 connections or followers, follow LinkedIn’s policies, and be located outside of China.

Wrapping up: Best live streaming platforms for 2023

As you can see, you have lots of options when it comes to platforms for live streaming. If you want to engage audiences in new ways, share experiences in real time, and monetize your content, live streaming can help you achieve those goals. We hope our guide to live streaming platforms will help you find the best fit for your needs.

If you’re looking for an all-in-one video platform that comes with top-of-the-line live streaming capabilities, JW Player may be the solution for you. Learn more today.

The post The Best Live Streaming Platforms for 2023 appeared first on JW Player.

And your own website is the perfect platform to do it from, especially if you want to showcase your live broadcast. This means you first need to learn how to embed a live streaming video into your site.

In this guide, we’ll tell you what video embedding means, what benefits you can get out of it, and share our best tips and tricks on how to embed a live streaming video on your website.

What is a live stream?

A live stream, or a live streaming video, refers to any media content being transmitted to viewers over the internet in real time. Through the process of live streaming, people can watch a live event as it is happening, as long as they have a steady internet connection.

It’s important not to confuse live streaming with streaming. When you watch, for example a YouTube live stream, you’re practically watching it at the same time as it’s being disseminated. You can stream a pre-recorded video like your favorite series on various streaming platforms (Netflix, Disney+, Amazon Prime Video, etc.)

What does it mean to embed live streams?

Live stream embedding means adding live streams to your website using a video player or an online video platform. Sometimes, this process could be as simple as copying and pasting a link, depending on your website or the social media platform you choose.

YouTube has got free tools to embed videos into websites, however, it’s worth remembering that like most free tools, it carries its limitations. Some of them include lack of control over the advertisements that run on your content and loss of website traffic as the social media giant pulls website visitors from your site and back to YouTube with its related videos.

If you want more control over your content, use a professional video hosting platform like JWP or Vimeo instead of free platforms like YouTube or Facebook Live. That way, you won’t have to worry about your videos being deleted without a decent reason (YouTube has been notoriously famous for that…), you’ll get plenty of tutorials, expert customer support, and you’ll be able to keep your viewers on your website for longer.

Benefits of embedding live streams on your website

You can realize many benefits of embedding live streaming videos on your website, instead of linking them, both from a user experience perspective and an SEO one. This is particularly true if you use a premium video hosting platform.

Let’s start with the SEO benefits. Embedding videos is a great way to boost your rankings on major search engines like Google or Bing.

Following SEO best practice, for example making your video publicly accessible, uploading a high-quality thumbnail, and submitting your video sitemap, will help your video get surfaced for relevant searches. In turn, this will help increase your website traffic, reduce web page bounce rate, and help convert website visitors.

Embedding videos, instead of uploading them, also helps overcome bandwidth, storage, and file size limitations, ensuring your website speed doesn’t compromise the user experience or SEO.

When it comes to user experience, embedding live streaming videos means you can customize and optimize them for online viewing with an embed code. You’ll be able to set the video’s start time, the right frame size, width and height of your video to delight your audience with an optimal viewing experience.

If you think about how popular video content and live broadcasts have become over the years, you might be missing out on reaching new audiences and gaining a competitive edge if you don’t learn how to live stream and embed your videos.

How does video embedding work?

In simple terms, video embedding works by adding a piece of code (aka embed code) from your video hosting platform to the code of your website. For example, if you’ve built your website using Wix, you’d have to search for a HTML code in “Settings” and under “Mode” and paste your embed code there.

The embed code you go with will largely depend on your live streaming setup. There are two main embed codes you should know about: iFrame and Javascript.

iFrame is the most universally used and compatible embed code which allows you to embed videos, presentations, and other HTML objects in your content page.

We recommend using JS (Javascript) embed code, especially if you want a full-screen feature.

There is also a different way to embed live streams into your website without having to manually add the embed code. If you have a WordPress website, you can use the JW Player for WordPress plugin. Check out more details in our support guides section.

How to embed live streams on your website

You don’t need to be a rocket scientist to successfully embed live streams on your website, but you do need the right tools and a simple step-by-step guide like our one below:

1. Choose a live streaming platform

The first step is to pick the right live streaming platform for you. Such a platform is used to manage, host and monetize your videos.

There are plenty of live streaming platforms out there, including free ones like YouTube, Twitch, and Vimeo. If you need extra features, functionalities, and security reassurance, you might want to go with more professional platforms like JWP, Brightcove, Muvi, or Dacast.

Each will have its distinct advantages, but in general, premium platforms offer attractive video monetization options, custom video players to better optimize viewing experiences, and live streaming APIs to manage your content exactly how you want it.

2. Create a live channel

Once you’ve decided which live streaming platform to go for, you need to create a live channel.

If you want to create a live channel in JW Player, go to the Instant Live page and click Create Channel.

For further instructions, visit our handy Get Started with Instant Live document.

3. Generate and paste your embed code

Once you’ve generated your embed code, find the place on your site where you’d like to embed it. Depending on a platform, this could be as simple as opening your HTML editor and pasting it there.

If you want to find out how to embed a player on JWP, follow our guide here.

4. Save and test

Don’t forget to save your changes and publish the web page you’ve just edited.

Always triple-check and test the live site to make sure your video player has been set up correctly and everything is running smoothly.

How to embed videos from social media

You can also embed videos and your favorite playlists from your social media channels:

• Facebook – Each video on Facebook is supported with the embed feature. Navigate to the top right of the Facebook post, click on the three dots, and press ‘Embed.’
• Instagram – Open up Instagram from a desktop, click on the three dots in the top right corner of the post, and press ‘Embed’.’
• LinkedIn – Click the icon with the three dots in the upper right-hand corner of the post, click ‘Embed this post’. Then, press ‘Copy code’ from the pop-up window that appears. Wait for the notification that the code has been copied to your clipboard.
• Twitter – Start by clicking on the three dots in a tweet, then select ‘Embed video’. Next, copy and paste the generated HTML markup on your website to display a video-focused embed.
• YouTube – If you want to embed a YouTube video into your website, find the embed code by going to the YouTube play page, click ‘Share’ and then ‘Embed.’
• TikTok – Open TikTok in your web browser and locate the video you want to embed. Click the ‘Share’ arrow icon at the bottom right of the video. Select ‘Embed’ and copy the code provided.

If you come across any problems whilst trying to embed videos from social media, check out the support pages from each platform or contact your web hosting provider who should be able to assist you.

How to improve an embedded live video with an encoder

When live video streaming, it’s important to offer the best possible viewing experience. The last thing your viewers want is a shaky audio or lagging video.

To improve the quality of your live streams, you might need to consider an encoder. A live streaming encoder refers to hardware or software that converts your raw video content into a digital format so you can stream it on your favorite platforms.

As a rule of thumb, you need an encoder if you’re using anything other than a webcam or a mobile phone to capture your video stream. The type of encoder you go for will depends on your needs, operating system compatibility, budget and experience.

If you’re just getting started with live streaming and need an easy-to-use, free software encoder, check out the open-source OBS Studio. If you’re a broadcasting pro, you might be interested in some more advanced hardware encoders like TriCaster.

Take a look at our blog on the eight best live streaming encoder solutions for more recommendations.

Embedded video examples

Here’s a couple of examples of businesses taking advantage of embedding live streams and VOD on their website with JW Player:

• SNY is a Emmy Award winning, multi-platform regional sports network. Its website, SNY.tv has become the ‘go-to’ digital communal home for New York sports fans to get video highlights and features, recaps, news, and fan reactions on their favorite sports teams. Since SNY started using JWP in 2020 to host video exclusively on their owned and operated website, the network saw a 108% increase in video views and 84% increase in average daily video watch time.
• DER SPIEGEL is a German digital news publisher which uses live streaming for standard live events, live talk shows, press conferences, and more. During the U.S. election, DER SPIEGEL ran live shows during the presidential inauguration and other high-volume events, generating 2 million live streamed minutes of President Biden’s Inauguration on January 20, 2021.

Final words

Hopefully, the process of embedding a live stream on your website doesn’t seem too complicated now. One final thing to remember is to always check that the privacy settings of your live video match the privacy settings on your web page to ensure your viewers can indeed watch the video.

We hope our guide helped you understand the value of embedding live videos into your website and you feel more confident knowing how to do it yourself.

If you’re ready to take your live streaming to the next level, contact one of our team today.

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