The future of digital video isn’t on a desktop; it’s on a device
In the late ’90s, my mother recorded TV shows on VHS tapes. Now 20 years later, she finds better gifs and online videos than I do and has taken it upon herself to text them to me on a regular basis. I am, beyond all my expectations, caught up on viral videos thanks to a woman who used to only swear by her trusty VCR. For her—and countless viewers around the world—mobile video experiences have steadily become a fact of life.
Take a look at how far mobile video has come with JW Player’s latest infographic. How much has mobile ad revenue grown in the last few years? What makes Google rank mobile videos higher in search? Find the answers to these questions and much more in “The Rise of Mobile Video.”
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Sources:
https://video-guide.iab.com/mobile-video
Cisco: IP traffic shoots up to 3 zettabytes by 2021, video will be 80% of it
https://www.comscore.com/Insights/Blog/Smartphone-Apps-Are-Now-50-of-All-US-Digital-Media-Time-Spent
https://www.thinkwithgoogle.com/data-gallery/detail/mobile-site-abandonment-three-second-load/
Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites
More Than 75% of Worldwide Video Viewing is Mobile
9 in 10 Viewers Share Mobile Video Content
To learn more about how JW Player can support your video strategy, schedule time to speak with a video expert.