Resources from JW Player

Featured

The Total Economic Impact™ of JW Player for Broadcasters

Cost Savings And Business Benefits Enabled By JW Player (JWP) - JANUARY 2023

Blog

AVOD: Everything You Need to Know about Advertising Video on Demand

9 min read | 03/2/23

With the growth of over the top (OTT) broadcasting, more and more people are cutting the cord and enjoying media through alternative means. Consumers have more ways than ever...
Blog

How to Get More Live Stream Viewers that Watch to the End

15 min read | 02/28/23

Video is currently one of the most popular online content formats. But getting it right, especially as a business, is easier said than done. That’s why most businesses struggle...
Blog

What is a Video Content Management System (CMS)?

12 min read | 02/27/23

By the end of 2023, there will be 48 billion digital video viewers worldwide. Ever-growing video popularity is largely driven by technological advancements, with consumers loving faster streaming services...
Blog

How to Choose a Live Streaming API for Broadcasting Video

8 min read | 02/23/23

As a professional broadcaster, you know how important it is to pick the right streaming platform to ensure low latency and the best video experiences for your audience. One...
Blog

What is the Function of Digital Rights Management Software?

10 min read | 02/22/23

There’s almost always a tug-of-war with video content distribution. On one side, you want to provide your viewers with easy, seamless, and flexible access. On the other side, you...
Blog

The Ultimate Guide to Live Streaming Equipment

22 min read | 02/20/23

Whether you’re live streaming a conference, an event, or even just a sit-down chat in front of a camera, there are a few pieces of equipment you’ll need to...
Blog

The Ultimate Guide to HD Live Streaming

10 min read | 02/16/23

HD live streaming is revolutionizing how the world connects and how organizations engage with audiences. In a time when we rely on live streaming for everything from watching a...
Blog

The Ultimate Guide to OTT Apps for Video Broadcasters in 2023

9 min read | 02/14/23

Consumers are cutting the cord at a dizzying pace. Over-the-top (OTT) content delivery apps allow broadcasters and content creators big and small to reach their audiences directly, rather than...
Blog

The Best Live Streaming Platforms for 2023

9 min read | 02/13/23

The video landscape is rapidly changing. A global pandemic has forced us to find new ways to connect with others remotely. Although live streaming was around before the pandemic,...
Blog

How To Embed a Live Streaming Video on Your Site

8 min read | 02/9/23

Who doesn’t love a good video? On demand or live streamed, videos offer an escape from reality, great entertainment, and educational value. For brands and content creators like you,...
Blog

13 Best VOD Platforms for Delivering Video on Demand Content

21 min read | 02/8/23

Video on demand (VOD) content is all the rage these days, and publishers are scrambling to capitalize on growing demand. We’ve seen monolithic VOD platforms like Netflix and Hulu...
Blog

The 8 Best Live Streaming Apps and Platforms for 2023

12 min read | 02/7/23

Live streaming isn’t uncharted territory, but it’s been picking up steam over the last few years—and that’s primarily thanks to the evolution of new (more accessible) live streaming apps...
Blog

What Is RTMP Streaming? Real-Time Messaging Protocol Explained

9 min read | 02/6/23

Real-Time Messaging Protocol (RTMP) has been around for decades, and while more reliable alternatives like HTTP Live Streaming (HLS) and WebRTC have emerged, RTMP streaming is still the most...
Blog

The 8 Best HTML5 Video Players for 2023

11 min read | 02/2/23

The 8 Best HTML5 Video Players for 2023 Adobe Flash Player had a long run, but it’s now the era of the HTML5 video player. HTML5 players have become...
Blog

How to Compress a Video File: An Easy & Comprehensive Guide

9 min read | 02/1/23

If a picture is worth a thousand words, a video is worth an infinite number of words. Videos convey messages like no other medium. However, in their raw state,...
Industry Report

The Total Economic Impact™ of JW Player for Broadcasters

Cost Savings And Business Benefits Enabled By JW Player (JWP) - JANUARY 2023
Blog

The Best Secure Video Hosting Platforms for 2023 

22 min read | 01/31/23

As the world becomes increasingly digital, the demand for high-quality online video hosting platforms continues to rise. In fact, in 2021, people invested an average of 100 minutes each...
Blog

How to Choose an Online Video Platform (OVP)

7 min read | 01/30/23

Content might be royalty, but video has undoubtedly taken the crown. Video has become the most pervasive content in consumers’ lives. From one-on-one meetings to remote conferences to viral...
Press Release

JW Player Acquires InPlayer to Expand Its Monetization and Audience Insights Offering

The acquisition expands JW Player’s video platform capabilities to include subscription management and audience insights. NEW YORK – Jan. 17, 2023 – JW Player, the leading SaaS video platform...
Webinar

How Broadcasters Will Navigate 2023

WEBINAR How Broadcasters Will Navigate 2023 This fireside conversation will cover: Overall Market Trends – 74% expecting headwinds in 2023 Top Business Objectives – 84% state improving operational efficiencies...
Webinar

Simplifying Workflows with a Single End-to-End Live Streaming Platform

In need of a single provider to consolidate/simplify an inhouse live streaming solution? Looking to switch vendors due to frustrating technical or inefficient operational reasons? Learn how a single...
Webinar

Video Industry Predictions for the Year Ahead

JW Player executives Brian Rifkin, Dave Otten, and Jeroen Wijering will discuss the future of video for publishers, broadcasters, and other digital media companies in a roundtable discussion. Covering...
Webinar

Future-Proofing Your OTT App: Strategies for Success in 2022

Listen to representatives from JW Player and Applicaster in conversation with EDYE—the first premium OTT app platform developed by the United States’ largest Spanish-language public broadcasting network, HITN. This...
Webinar

Virtual Panel: Live Streaming: Adapting To The New Norm

During the first few weeks of COVID-19, we saw live streaming video spike by over 400% across our network. For April to date, we are seeing this surge continue...
Webinar

How to Produce Meaningful Video Experiences for Kids

Join representatives from leading kids media & entertainment companies for a panel discussion on how to build healthy and meaningful video destinations for kids. The discussion includes insights on...
Webinar

Not Another Cookie Webinar: Why Contextual Video Matters Today

In the wake of Google’s cookie deprecation in 2023 and a steep rise in video ad spending to $12.66 billion (source) by 2024, one thing has become crystal clear...
Webinar

How Digital Publishers Can Grow Engaged Video Audiences in 2021

As competition for audience attention intensifies due to the rapid rise of new video publishers and creators, every publisher is looking for ways to maximize reach and revenue. Apartment...
Webinar

Working Moms Kick-Off Hosted by JW Player Women in Tech

There is no one kind of working mother / “Doing It All” Is a Myth…and other truths from working moms. In honor of Mother’s Day, JW Player’s Women in...
Webinar

APAC Insights: Using Digital Video for Online Learning in India

Digital video usage has been on the rise for years in India, but 2020 offered new opportunities and challenges for video content creators, especially educators. Over 43% of online...
Webinar

Fireside Chat: Developing an OTT Strategy

Viewing on OTT and connected TV apps has been accelerating year after year, driven by the growing cord-cutting trend as well as the growth of suitable video content. But...
Infographic

The State of JW Player

Get the inside scoop on what JW Player has been up to in the past years with key facts and figures.
Industry Report

Anatomy of a Video: Key Measures of a Video’s Life Cycle

Why do some videos perform better than others? How can you use data to improve your video strategy? Discover the full story with 5 key metrics from our Video...
Playbook

Digital Video Industry Insights for Publishers in 2021

To better understand how publishers are using digital video in 2021, JW Player undertook a study of 221 companies to understand their digital video needs for the upcoming year.
Industry Report

Digital Video Industry Insights for Media Companies in 2021

To better understand how media companies are using digital video in 2021, JW Player undertook a study of publishers and media companies to understand their digital video needs.
Playbook

Video Advertising Playbook for Digital Publishers

A comprehensive guide with 25 concrete actions you can take to make your viewers happy AND boost video CPMs.
Playbook

The Modern Publisher’s Guide to Video Advertising

Make video your #1 source of revenue today with tips, insights, and best practices from The Modern Publisher’s Guide to Video Advertising.
Industry Report

Forrester Study Demonstrates 482% ROI From JW Player Technology

Learn how JW Player efficiently drives incremental views and costs savings—resulting in significant upticks in ad revenue of +$5.21 CPM and a ROI of 482%.
Playbook

Video Industry Insights for Digital Broadcasters: Reach New Audiences on New Screens

To better understand how broadcasters are using digital video in 2021, JW Player undertook an extensive survey across film and TV media companies who use our platform—ranging from independent...
Playbook

The Future of Video Streaming: Predictions for the Year Ahead

The year 2021 was one of unprecedented growth and change in broadcast TV and digital video streaming. Amid global challenges and a rapidly changing industry, digital video consumption continued...
Event

09/19/2022 | JWP at Digiday Publishing Summit

Join us at Digiday Publishing Summit and learn more about all the exciting updates at JWP. Schedule a meeting now by emailing events@jwplayer.com!
Event

09/14/2022 | JWP at SportsPro APAC

Join us at SportsPro APAC or schedule a meeting to see what JWP has in store for 2022 and beyond. Schedule a meeting now by emailing events@jwplayer.com!
Event

09/11/2022 | JWP at DMEXCO 22

We're going to be at DMEXCO 22! Come say hi or schedule a meeting by emailing us at events@jwplayer.com!
Event

09/09/2022 | JWP at IBC2022

Please join us at IBC2022 from 9-12 September 2022 to get a peek at our upcoming product roadmap and other exciting news.
Blog

How Do You Monetize Video Without YouTube? A Complete Guide

13 min read | 12/5/22

For years, YouTube has been the go-to platform for content creators wishing to monetize their videos. It’s one of the longest-standing social media giants, currently gathering a community of...
Blog

What is Video Header Bidding?

5 min read | 12/2/22

Advertising technology is constantly changing, and it behooves both advertisers and publishers to keep up with the best practices.
Blog

How to Live Stream an Event: The Definitive Guide 

16 min read | 12/1/22

Whether it’s a conference, meeting, or other event, people are eager to watch events online. In fact, ABI Research forecasts live video streaming to grow at a Compound Annual...
Blog

Outstream vs Instream Video Advertising: What You Need to Know

6 min read | 11/30/22

Video ad placement is a key element of ensuring that your advertising strategy gets the desired results.
Blog

What is HTTP Live Streaming (HLS)? Everything You Need to Know 

16 min read | 11/29/22

Imagine you’re trying to watch your favorite show on Netflix.
Blog

The Best Video CMS Platforms for 2023

10 min read | 11/23/22

Video is the king of content. Think of all the videos you watch every day, from TikTok reels to Netflix series to Zoom meetings—it’s video content all day long....
Blog

How Much Does Video Hosting Cost?

5 min read | 11/22/22

Hosting a video on your website is more complicated than it seems.
Blog

[Survey] Assessing the Video Broadcasting Landscape for 2023

4 min read | 11/21/22

JWP recently worked with Sirkin Research to conduct a survey of over 115 participants to uncover key trends, business objectives, and sentiments around the video broadcasting landscape. 
Blog

What is a Video SDK?

3 min read | 11/18/22

Those of you who’ve always wanted to build a live video app for your website by employing a video SDK.
Blog

The 6 Best Live Streaming Software Solutions for 2023

10 min read | 11/17/22

Video has emerged as the leading engagement channel, and the evolution of live streaming software has made it easier than ever for businesses to produce real-time content. Before the...
Blog

The 8 Best Live Streaming Encoder Solutions for 2023

11 min read | 11/16/22

Don’t let anyone tell you otherwise – the quality of your live stream matters. No one wants to sit through a laggy stream!
Blog

What is Low Latency?

5 min read | 11/15/22

If you are providing content online, you need to know the terminology tech people use and understand why some things are important. Low latency is vital to a good...
Blog

The Best OTT Streaming Services for 2023

19 min read | 11/14/22

Over-the-top (OTT) streaming has been on the up and up, and it’s recently reached a new major milestone. In July 2022, streaming services collected a 34.8% share of total TV...
Blog

What is OTT?

6 min read | 11/11/22

Cable is dead? Not quite, but the way we distribute and receive video has absolutely changed. Understanding how is crucial to your success.
Blog

What is VOD? Video on Demand Explained with Examples

21 min read | 11/10/22

Imagine being able to choose the movie you want to watch, without having to wait to watch it live on TV or any other device or channel.
Blog

The Best Video Monetization Platforms for 2023

14 min read | 11/9/22

If you’re looking for advice on the best video monetization platforms for 2023 to generate revenue from your content and scale up your business, then you’ve come to the...
Blog

The 6 Best Video Cloud Platforms for 2023

11 min read | 11/8/22

Video cloud platforms are the modern-day home for all video content. They’re a one-stop shop for uploading, storing, hosting, monetizing, and streaming live video and video on-demand (VOD).
Blog

What is Video Metadata?

4 min read | 11/7/22

Metadata is critical data that comes with digital media files of all types, including video files, audio files, and image files. This metadata helps determine the specific purpose of...
Blog

What is a Simulcast?

5 min read | 11/7/22

If you want to maximize your reach with live streaming, simulcasting is one of the most effective ways to do so. You’ll be able to harness the power of...
Blog

SD vs. HD: What’s the Difference and Why Use Both?

6 min read | 11/4/22

Those of you looking to implement video content on your website may still wonder what the difference is between SD and HD. If the details between these two video...
Blog

What is Transcoding and Why is it Important for Video Streaming?

10 min read | 11/1/22

Have you ever tried watching a video that was choppy, pixelated, or just didn’t even play at all?
Blog

What Is a Multi-CDN? How Is It Different from a CDN?

9 min read | 10/31/22

CDNs evolved to enable businesses to deliver content over the internet to anywhere in the world with less latency, lag, jitters, and time. However, a single CDN is still...
Blog

What Is a Content Delivery Network (CDN)?

7 min read | 10/27/22

 
Blog

AVOD, SVOD, & TVOD: What’s the Difference?

7 min read | 10/26/22

Blog

What is Connected TV?

4 min read | 10/24/22

The ever-advancing world of technology has transformed the way people live their lives. Technological advancements have revolutionized the way that we communicate, travel, and work. It has also changed...
Blog

What is Linear TV?

5 min read | 10/15/22

Television is a lot more complicated than it used to be. Who remembers the days of rabbit ears and three or four channels? When it comes to monetizing your...
Blog

The Best Online Video Platforms (OVP) for 2023

15 min read | 10/12/22

Are you looking for an online video platform (OVP) to take your business to the next level? Or maybe you’re thinking of switching to a new one in the...
Blog

The Ultimate Guide to Video Aspect Ratios

9 min read | 10/10/22

When watching old movies, you probably notice that they play with black bars on either side of the screen. That’s because the aspect ratio they were shot in was...
Blog

Which Video Analytics are Most Important For Your Business?

6 min read | 10/5/22

Video analytics is the use of AI and algorithms to perform video surveillance tasks that were once solely the purview of humans. These might include monitoring traffic jams and...
Blog

What Is DRM? Your Guide to Everything About DRM

5 min read | 10/4/22

dropdown#toggle” data-dropdown-menu-id-param=”menu_term_237796240″ data-dropdown-placement-param=”top” data-term-id=”237796240″>DRM) has never been more important. Content is created, shared, modified, reshared, GIF-ified (if you will), and shared again at a lightning-fast pace. Consider these figures:
Blog

What is Video Encoding?

8 min read | 09/29/22

Video encoding happens under the radar of just about any video service. Whether you’re posting dance clips from your phone to TikTok or uploading your videos to a platform...
Press Release

JW Player Welcomes Phil Harrell as Chief Revenue Officer

The digital video leader expands its executive ranks with decorated sales and marketing veteran Phil Harrell as Chief Revenue Officer
Press Release

JW Player Fuels Strategic Growth Efforts with Key Leadership Appointments

The digital video leader welcomes Matt Malanga as Chief Marketing Officer and Konstantin Olegovich Baikov as Vice President of Global Partnerships
Blog

New Report from JW Player: Video Industry Predictions for the Year Ahead

1 min read | 01/27/22

The previous year was, again, one of unprecedented video growth. Changes in consumer behavior and the continued global challenges related to the pandemic had a profound effect on digital...
Blog

Contextual Video Advertising: Calendar of Tentpole Events for 2022

3 min read | 01/26/22

In 2021, the prevailing, cookie-based programmatic targeting solutions were challenged and new methodologies were tested, particularly contextual video advertising. As advertising dollars continue to shift into mediums beyond traditional...
Blog

Online Fitness Video Platforms: How to Reach New Audiences via Subscription Fitness Video Courses

7 min read | 01/5/22

How Subscription Online Video Courses Can Help Grow Your Business When the 2020 pandemic temporarily shut down in-person gyms and other businesses, many gyms & fitness studios were forced...
Blog

6 Benefits of Live Streaming Your Sports Content Online This Year

7 min read | 01/5/22

There’s no question that sports remain one of the most popular types of media content—no matter if it’s broadcast online or on traditional TV. In 2020, as video consumption...
Press Release

JW Player Caps Momentous 2021 With a Look Ahead to the Future of Video in 2022

JW Player predicts 2022 will be the year of interactive video, mixed monetization models, SEO-optimized video, curated playlists, DTC video, and free TVs.
Blog

How CafeMedia uses holiday-themed content to maximize CPMs

1 min read | 12/13/21

CafeMedia empowers the world’s best creators and independent publishers to grow thriving businesses for the long term. Under CafeMedia and AdThrive brands, the network manages digital advertising sales and...
Press Release

JW Player Launches BROADCAST LIVE and STUDIO DRM Solutions for Broadcasters

JW Player launches new Broadcast Live and Studio DRM video solutions to create the industry’s most powerful platform for video orchestration and encryption
Press Release

JW Player and Applicaster Team Up to Launch Integrated OTT Management Solution

JW Player and Applicaster launch OTT app out-of-the-box solution for broadcasters and other content owners for mobile & TV apps
Blog

New Playbook from JW Player: Video Best Practices for the 2021 Q4 Holiday Shopping Season

1 min read | 11/16/21

Learn how to effectively promote and create holiday-themed videos during the annual end-of-year holiday season in this video strategy playbook. With the annual Q4 increases in video consumption and...
Blog

The Benefits of Using JW Player’s Developer APIs for Platform Management & Video Delivery

3 min read | 10/12/21

JW Player’s Platform Management API enables media companies to programmatically manage all aspects of their content library. With the Management API, it’s possible to programmatically upload or delete video...
Case Study

How Teaching Channel used JW Player’s excellent playback and powerful platform to deliver videos across any browser, format, and partner site.

When it came to delivering videos to a wide range of school districts and third-party partners, Teaching Channel had a serious problem with playback.
Case Study

How Apartment Therapy Increased Plays 2x and Ad Fill Significantly with JW Player and JW Recommendations

When Apartment Therapy, the leading online lifestyle and interior design publisher, struggled with video engagement and viewability across their platform, they consulted JW Player’s Demand team and implemented JW...
Case Study

How Galvanized Increased Views per Visit by 50% with JW Player and JW Showcase

Galvanized Brands, a publisher of ad-supported content in the health, wellness, lifestyle and nutrition vertical, needed to increase video views for its sites and help users discover more content.
Case Study

How Tone It Up Built a Premium Video Destination in Two Weeks with JW Showcase

Tone It Up, an online community for health and fitness for women, needed to build a paid video platform that was easy for users to access and understand.
Case Study

How Patch Media Increased Video Views by 16% in Two Weeks with JW Recommendations

Patch Media, a community-specific news, information and engagement network, needed an easy solution to manage video content from multiple providers and engage viewers across hundreds of websites.
Case Study

How Talpa brought The Voice to millions with JW Player’s “Triple-A” Technology

Talpa Global—the production company behind reality singing competition The Voice—needed a standardized way to distribute digital video around the world.
Case Study

How Revolver Used JW Player to Revamp Its Website and Power a Video-First Strategy

In September 2017, heavy metal website Revolver relaunched under new ownership. The goal was to make video a much bigger focus, with more original content on its owned &...
Case Study

Driving Business Growth with Video Intelligence

Penske has built a media empire with the power of content, and one of its key business objectives is to monetize its inventory of quality video.
Case Study

How Ebony used JW Player to simplify workflows, save time, and increase engagement.

Ebony made an important shift in its editorial strategy in 2017: Videos would now be on 80% of its text articles and monetized to drive the greatest business impact.
Case Study

How Bauer Xcel Media Simplified Workflows for Editors and Developers

For Bauer Xcel Media, running a large video site was a team effort. Its previous video solution had caused many headaches for both editors and developers. Videos
Case Study

How TI Media used JW Player’s Recommendations engine and intelligent workflows to save time and increase video plays.

For TI Media, maintaining and developing a profitable and successful video business is a top priority. The company, formerly known as Time Inc. UK, ended up managing two separate...
Case Study

How Investopedia Used JW Player’s Recommendations Engine to Grow Video Streams

As the world’s largest financial education website, Investopedia reaches a wide range of financial professionals and sophisticated investors. Beyond educational and actionable written content, these users are seeking quality...
Case Study

How Eurosport used JW Player to bring a broadcast-quality digital video experience to millions of viewers across Europe for the Olympic Winter Games PyeongChang 2018.

As the new home of the Olympics in Europe, Discovery and its leading sports brand, Eurosport, looked to transform the viewing experience for the Olympic Winter Games.
Case Study

How Refinery29 Increased Views by 10% with JW Player and Recommendations

Refinery29 creates fashion, beauty, and news videos for its audience of millennial women. While these videos had been driving engagement on social media, the brand wanted to direct more...
Case Study

How Mediastay Improved Fill Rates and Load Speeds with JW Player’s Powerful Ad Technology.

For Mediastay, one of the most effective channels for monetizing online game portals and licensed TV was video. But the company faced a disparate landscape of technology partners in...
Case Study

How VPP Gaming Network Used JW Player to Grow Ad Impressions and CPMs

VPP Gaming Network prides itself in helping video game fan communities maximize advertising revenue. A previous video monetization solution caused a great deal of latency in playback.
Case Study

How Corus Used JW Player’s Cutting-edge Technology and Ad Integrations to Stay Ahead of Industry Change

Top Canadian broadcaster Corus Entertainment has been at the forefront of video innovations since its founding in 1999. So when Flash deprecation began and online advertising via Google IMA...
Case Study

How JW Player’s Yield Optimization team drove HotNewHipHop’s fill rates through the roof.

HotNewHipHop delivers comprehensive news coverage and the latest music releases to an audience of over 20 million hip-hop fans and industry leaders.
Case Study

How Insider Inc. transformed its video performance with JW Player’s Recommendations and Article Matching

As one of the world’s most popular digital news brands, Insider Inc. has produces high quality text and video content across two heavily trafficked sites, Business Insider and Insider....
Case Study

How OTT Apps helped BabyFirst reach new audiences

While BabyFirst has long held a large and loyal audience that consumes its content across television and digital platforms, it was struggling to attract additional viewers who weren't already...
Case Study

How Notts County FC brings fans worldwide closer to the action with live streaming

With a 20,000-capacity stadium, Notts relies on ticket sales for a significant portion of their revenue. When the COVID-19 pandemic forced the closure of sport stadiums, digital video solutions...
Case Study

How Melbourne Fringe Pulled off the “Art of the Impossible” and Went Digital During the Pandemic

With limited time to launch a digital arts festival, Melbourne Fringe managed to put together a complete virtual arts festival with hundreds of live & VOD arts performances reaching...
Case Study

How Fitness First bridged the gap between their in-person fitness classes and digital video during lockdown

When the UK went into its first lockdown during the pandemic, like much of the world, Fitness First had to quickly speed up its digital marketing strategy.
Case Study

How KelbyOne Seamlessly Integrates Video into their Online Photography Courses

Download the case study now to discover how JW Player has helped KelbyOne focus on their core business—getting new subscribers and creating new content. See how KelbyOne grew their...
Case Study

How Network N ramped up their video solutions for gamers across a network of sites

Network N transformed their digital video business with premium video content, integrating 9 video SSPs, and optimizing their monetization with Yield Optimization at JW Player.

Case Study

How Der Spiegel uses AVOD & Live Streams to grow their brand and audience

DER SPIEGEL’s strategy to use AVOD (Advertising-Based Video On Demand) and Live Streams in 2020 helped them deepen video engagement and grow their brand reputation with new audiences. Video...
Case Study

How Knowledge Network Boosted Plays 100x using JW Player’s Superb Platform and Customer Service

Knowledge Network wanted to break into a new market by launching a video site for children. It needed to produce an exceptional video experience for an audience who grew...
Case Study

How HELLO! Magazine Generates Revenue with a Video-First content strategy

British magazine HELLO! managed to grow their video viewership by over 123% since 2020 by utilizing a video-first content strategy. This has enabled them to grow viewership and revenue...
Case Study

How Classplus Reached Millions of Online Students During the Pandemic

With a best-in-class online video player strategy, Classplus managed to grow their customer base 4x during the pandemic. A rapid increase in online learning in India helped fuel the...
Case Study

TAG Heuer drives 600% increase in conversion by implementing a premium video experience with JW Player

TAG Heuer (the luxury ecommerce retail brand) implemented a premium video content strategy using JW Player to future-proof their business in 2020.
Case Study

How LGBTQ Publisher Q.Digital Experienced Hockey Stick Growth in Video Views

As the world’s largest LGBTQ-owned and run media network (ranked by Comscore), Q.Digital operates four digital brands reaching 9.5 million LGBTQ consumers each month. With original video programming via...
Press Release

JW Player Secures New US Patent for Real-Time Ad Viewability Technology

The patent protects JW Player’s advantage as the only video platform on the open web to provide advertisers with real-time information on whether ads will be viewable on the...
Blog

How to use Alternate Audio Tracks to Customize Your Video Content

3 min read | 09/21/21

Across the JW Player network of 12,000+ publishers, broadcasters, and media companies, we know how important it is to easily manage video content. The JW Player dashboard makes uploading...
Blog

How STARZPLAY uses a DRM Solution to Globally Expand its Content Delivery Platform

3 min read | 09/8/21

With JW Player’s studio-approved DRM solution, broadcasters can rely on a fully integrated, scalable, and resilient content protection. This proved particularly pivotal in 2020 during periods of significant traffic...
Blog

Product Update: Enhancing Media Management Workflows for Publishers

3 min read | 09/8/21

Here at JW Player, we know how important media management is to digital publishing workflows. In an effort to make managing media assets simpler and more manageable, JW Player...
Blog

How Branded OTT Apps Help Niche Broadcasters Stand Out on Connected TV

4 min read | 08/27/21

Niche broadcasters are using OTT apps to differentiate themselves from competitors with unique viewer experiences on connected TV platforms   In 2021, smaller broadcasters outside the traditional big six...
News Room

AdAge’s “People on the Move”

Video software and data insights leader JW Player has appointed video technology veteran David LaPalomento as Chief Technology Officer. David was previously the VP of Engineering at Brightcove. Read...
Press Release

JW Player Appoints Digital Video Veteran David LaPalomento as Chief Technology Officer

David LaPalomento named as Chief Technology Officer at JW Player. His deep digital video technology background will help scale JW Player’s engineering team and product development to service the...
Blog

How to Create Brand Safe Campaigns with a Programmatic Ad Strategy

2 min read | 08/18/21

Brand safety is often thought of as a separate entity to contextual targeting. With advertisers primarily using domain block lists and page level keyword exclusion, is video accurately safeguarded?...
Blog

Video Monetization Models for Broadcasters: How to Increase Revenue with VOD

3 min read | 08/12/21

Recent consumption trends indicate an opportunity for digital-first broadcasters to monetize audiences with a strategic mix of monetization models. Video consumption dramatically increased in 2020, with consumers turning to...
Blog

Product Update: Enhance Viewing Experiences in Mobile Apps with Native SDKs V4

3 min read | 08/10/21

According to a recent study, US viewers are clocking in nearly an hour of viewing time on mobile devices per day in 2021, expected to grow by 12.2% by...
News Room

Broadcast Report: App-based video consumption up 361%

Digital native broadcasters are finding success with new and exciting video strategies that are outlined in a report published by JW Player. Discover five key takeaways from the report...
Blog

New Playbook from JW Player: The State of Video for Digital Broadcasters

3 min read | 07/27/21

Did you know connected TV digital video viewing is nearly 2x desktop/laptop viewing and is forecasted to overtake mobile viewing in 2021? Across the JW Player network of broadcasters,...
Blog

5 Benefits of Live Streaming Your Retail & Ecommerce Content Online

5 min read | 07/15/21

As live streaming increases in popularity, companies and brands of all shapes and sizes have worked to find successful ways to utilize video. Whether it’s by setting up fashion...
Blog

Using Digital Video for Online Learning in Latin America (Brazil, Mexico)

4 min read | 07/8/21

Digital video usage has been increasing for years across Latin American countries, but 2020 offered new opportunities and challenges for video content producers, especially educators and online course providers....
Blog

Case Studies: How 5 Digital Publishers Are Using Video to Succeed Online

4 min read | 06/30/21

More than 12,000 brands, digital publishers, and broadcasters use JW Player technology to stream, play, engage and monetize video on their sites, powering over 10 billion monthly plays across...
News Room

How a designer’s side hustle became the backbone of online video

Videos powered by JW Player are watched by more than 1 billion people a month. With $100 million in new funding, the company now wants to double down on...
Press Release

JW Player Raises $100M in Series E To Help Fuel Growth in the Rapidly Expanding Digital Video Economy

Capital will help accelerate JW Player’s growth and expand its already robust platform, empowering customers with independence and control in the Digital Video Economy 
News Room

The Wall Street Journal: Video Software Company JW Player Raises $100 Million

In an exclusive deals report via The Wall Street Journal, JW Player announces that private-equity firm LLR Partners becomes new investor with two board seats
Blog

Accredited or Not, YouTube Will Always Have a Brand Safety Problem

5 min read | 06/9/21

In February, YouTube made news as the first digital platform accredited for brand safety by the Media Ratings Council. At a time when brands are increasingly sensitive about the...
Blog

Working Moms in Tech: Interview with Mercan Topkara from Pod Nods

1 min read | 06/1/21

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies....
Blog

Why (and how!) to stream your event live in 2021

7 min read | 05/27/21

Art Festivals & Performance Events use Live Streaming to Reach New Audiences There’s no question that 2020 was the year of live streams. From Zoom events and conferences to...
Blog

Working Moms in Tech: Interview with Lorna Bonnie-Akinola from JW Player

1 min read | 05/25/21

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies....
Blog

Working Moms in Tech: Interview with Emily Phillips from Hearst Television

1 min read | 05/19/21

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies....
Blog

Working Moms in Tech: Interview with Elizabeth Donovan from Healthline Media

1 min read | 05/13/21

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies....
Blog

Top Food & Drink Contextual Advertising Segments – Ad Avails for Media Buyers

7 min read | 05/12/21

According to our data, there are over 5 billion avails across the JW universe. Whether it’s recipes for healthy dinners, meal prep tips, or video recipes for everything from...
Blog

Working Moms in Tech: Interview with Allison Stone from Sailthru

1 min read | 05/10/21

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies....
Press Release

JW Player Acquires VUALTO to Strengthen Its Comprehensive Video Platform for Success in the Digital Video Economy

The merger combines complementary video offerings to empower established and emerging broadcasters with independence and control, as digital video becomes a must-have for all organizations.
News Room

MarTech Interview with Clarence Kam, Chief Product Officer at JW Player

Clarence Kam, Chief Product Officer at JW Player talks with MarTech Series about the top evolving trends in ad tech while sharing a few best practices for first-time ad...
News Room

SalesTechStar Interview With Michael Schwalb, GM Of Partnerships And Data At JW Player

Michael Schwalb, GM of Partnerships and Data at JW Player shares a few pointers on optimizing video use in sales and marketing while talking about the impact the growth...
News Room

JW Player Delivers First HTML5 Video Player With Support for Open Measurement Compliant Video Ads

The Open Measurement for Web Video SDK is included in Version 8.20.0 of the JW Player Web Player, eliminating the need for VPAID wrappers to measure viewability. Read more...
Press Release

JW Player Delivers First HTML5 Video Player with Support for Open Measurement Compliant Video Ads

The Open Measurement for Web Video SDK is included in Version 8.20.0 of the JW Player Web Player, eliminating the need for VPAID wrappers to measure viewability.
Blog

Key Takeaways on the Growth of Online Learning in India – Webinar Insights

6 min read | 04/19/21

Digital video usage has been on the rise for years in India, but 2020 offered new opportunities and challenges for video content creators, especially educators. Over 43% of online...
Blog

Spring 2021 Contextual Advertising Segments Media Buyers Should Target This Quarter

5 min read | 04/7/21

Contextual Ad Segments for Spring 2021 Contextual video ad targeting works successfully because it allows advertisers to scale their ad delivery across multiple content verticals. Instead of surrendering to...
Blog

5 Things To Know About Online Learning for Video Companies

4 min read | 04/2/21

Digital video usage has been on the rise for years in India, but 2020 offered new opportunities and challenges for video content creators, especially educators. With the pandemic affecting...
Blog

Why Contextual Advertising Is So Important for Ad Buyers in 2021

6 min read | 03/31/21

Online Videos are an Invaluable Window into a Viewer’s Psyche On the web, there are readers and then there are viewers. Online video viewers are an engrossed and highly...
Blog

How Publishers, Broadcasters, and Brands are using JW Player to Succeed with Online Video

3 min read | 03/31/21

To better understand how media companies are using digital video in 2021, JW Player undertook a study of publishers and media companies to understand their digital video needs. The...
News Room

3 Ways Digital Video Can Boost Retailers Beyond the Pandemic

JW Player's Dave Otten shares some insight with Total Retail on ways digital video is being used to boost the retail industry. The pandemic has accelerated a long transition...
Blog

8 Reasons Why You Should Start an Online Video Course in 2021

5 min read | 03/25/21

How Subscription Online Video Courses Can Help Grow Your Business in 2021 As competition for audience attention becomes more challenging due to the rapid rise in online video consumption...
News Room

Future U.S. Announces 2021 Tech Leadership Awards

Future U.S. has announced the recipients of the first ever Tech Leadership Product Awards, recognizing individual and technology leadership. JW Player wins for "Best OTT and Streaming Technology" for...
News Room

Broadcast Tech & Engineering – Knowledge Network taps JW Player to expand streaming capability

Knowledge Network, British Columbia’s public broadcaster, has tapped video playback technology provider, JW Player, as it expands beyond traditional linear broadcasting.
Blog

How JW Player Helps Publishers Succeed with Google’s SEO Update on Core Web Vitals

4 min read | 03/18/21

We know how important SEO is to online publishers, which is why at JW Player, we’re always working to optimize our player and make sure it works according to...
Press Release

JW Player Partners with PulsePoint to Deliver Health-First Contextual Video Solution for Healthcare Marketers

New contextual video partnership enables health marketers to reach audiences in real time as they watch relevant, brand-safe video content.
Blog

Contextual Video Ad Targeting is the Best Way to Reach Your Audience. Here’s Why:

2 min read | 02/10/21

Digital video advertising continues to grow every year. With more screens and more content at our fingertips, finding an audience to advertise to has become both simultaneously easier and...
News Room

MobileMarketing 2021 predictions: social, eCommerce, video, and more

Industry executives share their 2021 predictions across social, eCommerce, video, and more as MobileMarketing press draws a line under what has been an 'eventful' year.
News Room

JW Player: “Advertisers to embrace contextual targeting in 2021”

In a story from Advanced Television, JW Player, the independent platform for video delivery and intelligence, has revealed its predictions for the video industry in 2021.
News Room

Will CTV/OTT Overshadow Linear In 2021?

In a report for MediaPost, JW Player's co-found and Chief Innovation Officer Jeroen Wijerling predicts OTT will be the primary way that TV brands of all sizes reach their...
News Room

JW Player’s trojan horse approach helping poach Brightcove customers

In an interview with Faultline, W Player feels a right to celebrate its achievements in a year in which it has experienced live video streaming explode by over 500%...
Blog

Protecting Your Content with DRM

4 min read | 11/18/20

Quality content is an investment from production to distribution, which is precisely why it’s imperative to fully understand and utilize your video security options. Digital Rights Management (DRM) technology...
Blog

Building The Digital Video Divide

1 min read | 08/3/20

A panel discussion with some of the biggest names in publishing who chatted about how they are responding to the COVID-19 crisis, what they predict for the future of...
Blog

Virtual Insights – The State Of Video

1 min read | 08/3/20

CEO of JW Player Dave Otten kicked off Virtual Insights with The State of Video where he discussed how the video landscape has changed in recent months, impacts of...
Blog

Virtual Insights – Fireside Chat

1 min read | 08/3/20

Faith based streaming has been on the rise for a while, but with the outbreak of COVID-19 and sheltering in place there has been a significant boom in viewership....
Blog

Fitness Companies Focus on Video During Covid-19

1 min read | 07/30/20

During the first few weeks of the COVID-19 pandemic, we saw a surge in video streaming across our network. In the early stages, video consumption went up 70% across...
Blog

Virtual Insights: What’s new for JW Player in 2020

1 min read | 07/22/20

Co-Founder Jeroen Wijering walks through the video trends that JW Player is focused on for 2020.
Press Release

Index Exchange and JW Player Partner to Unlock High Quality Video Supply

Video Player Bidding now available to all of Index Exchange’s publisher partners, signaling continued omnichannel growth for leading Exchange
Blog

Religious Institutions Turn to Live Streaming During Covid-19 to Stay Connected

2 min read | 07/1/20

As the Covid-19 pandemic continues to impact the world, we’re monitoring changes to video consumption. The latest trend we see across the network of sites using JW Player for...
Press Release

Kumparan Selects JW Player for Video Technology

Leading Indonesian news provider, kumparan, has selected JW Player to provide end-to-end video technology.  The digital news site, founded in 2017, aims to provide a better user experience for...
News Room

JW Player Launches Enhanced Live Streaming Solution for Digital Media Companies

The Fast Mode reports JW Player's launch of Live Channels, an enhanced live streaming solution that enables digital media companies to broadcast and monetize live without delay or time-consuming...
News Room

JW Player enhances live streaming offer with Live Channels

Rapid TV News reports that digital media companies can broadcast and monetise live streamed content quickly and easily with JW Player's new product: Live Channels

News Room

JW Player launches Live Channels

Advanced Television reports that JW Player announces the launch of Live Channels, an enhanced live streaming solution that enables digital media companies to broadcast and monetise live without delay...
Press Release

JW Player Launches Live Channels

Digital media companies can live stream quality quickly and easily.
Blog

Live Channels by JW Player

1 min read | 04/30/20

We are excited to announce the launch of Live Channels, an enhanced live streaming solution that empowers digital media companies to broadcast and monetize live streams without delays or...
Press Release

Czech News Center selects JW Player for video technology

Leading publisher, Czech News Center, is implementing JW Player technology to provide a stable, competitive publishing infrastructure for its news and special interest websites. The media owner A/B...
Blog

Is the Live Streaming Boom a Fad or a New Norm?

2 min read | 04/22/20

As the coronavirus has turned us all into homebodies, we saw a 40% spike in our own video traffic across billions of impressions.  During this time, we also saw...
Press Release

Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content New York, NY (April 8, 2020) — C
Blog

Video Consumption Trends Across JW Player Network Amidst COVID-19 Pandemic

4 min read | 03/31/20

The spread of COVID-19 has created a large amount of uncertainty for every community around the globe in terms of its impact on our health, our families, and our...
Blog

JW Insights Oslo 2020

2 min read | 03/26/20

The growth of quality content and the rise of live streaming were the topic on everyone’s lips at JW Insights in Oslo, which gathered clients of JW Player from...
Blog

JW Player Launches Video Thumbnails

1 min read | 03/24/20

First impressions are everything and a thumbnail is the first impression your viewers have of your content. Thumbnails are an incredibly effective way to capture and engage audiences with...
Blog

A message to our valued customers.

1 min read | 03/19/20

Our customers are the most important thing to us. At JW Player, we make it our mission to help our customers reliably navigate their business through the ever-changing world...
Blog

JW Insights London 2020

2 min read | 02/27/20

The JW Insights conference in London focused on growing digital video audiences, programmatic advertising, and how to make sense of today’s media landscape. It was standing room only when...
Press Release

Webedia and JW Player Celebrate 12 Years of Partnership

Paris, France & London, UK (February 05, 2020): Webedia, a global media, and technology company, specialized in the recreation and entertainment industries
Press Release

JW Player Taps Oracle Data Cloud to Provide Contextual Advertising, Brand-Safety Solutions

Integration Enables Brands to Place Relevant and Suitable Ads Using Oracle’s Contextual Intelligence Segments Across Publishers leveraging JW Player’s Vide
Blog

Marketers Need True Contextual Targeting and Brand Safety for Video – Here’s What JW Player has planned for 2020

3 min read | 02/3/20

Advertisers have long recognized the value of aligning their ads to relevant content in brand safe environments. For video, this is even more critical given the compelling nature of...
Press Release

Choueiri Selects JW Player for Outstream Video Ad-serving

In-text video advertising to give publishers more flexibility and control.
Blog

Engineering Mentorship, Culture, and Personal Growth

1 min read | 10/10/19

With a focus on solving pressing engineering problems, it is easy to take for granted the wealth of knowledge and experience that the executives in your company have. Pablo...
Press Release

Publishers Increase Ad Revenue with Video Player Bidding from JW Player

SSP partners integrated directly into the player and turnkey implementation are keys to success.
Press Release

JW Player Announces Flexible Access to its Video Platform

Digital media companies can now individually license solutions for video streaming, playback, engagement, and advertising.
Blog

5 Tips to Boost Video CPMs by Setting Up Your Ad Demand Stack – Part 5

3 min read | 08/5/19

Video publishing is a complicated operation. Over the course of our series on Video Publishing Best Practices, we’ve covered audience, speed, viewability, content, and user experience, all of which...
Blog

5 Tips to Boost Video CPMs by Knowing Your Users – Part 4

4 min read | 08/4/19

Know your audience is one of those sayings that applies to just about everyone, from keynote speakers to stand-up comedians—and yes, site publishers, too. When your objective is to...
Blog

5 Tips to Boost Video CPMs By Building Your Content Library – Part 3

4 min read | 08/3/19

So far in our Video Publishing Best Practices Series we’ve covered the role that user experience and viewability play in video monetization — but none of that can exist without...
Blog

5 Tips to Boost Video CPMs By Showing Off Your Content – Part 2

4 min read | 08/2/19

What does it take to create a video viewing experience so seamless and effectual that advertisers will happily pay higher rates? In the first installment of this series, we...
Blog

5 Tips to Maximize Video CPMs by Focusing on User Experience – Part 1

5 min read | 08/1/19

When it comes to web publishing, user experience (UX) is everything; no matter the nature of your site, a positive experience can have a direct impact on your business. With...
Blog

5 Tips to Maximize Video CPMs by Focusing on User Experience – Part 1

5 min read | 08/1/19

When it comes to web publishing, user experience (UX) is everything; no matter the nature of your site, a positive experience can have a direct impact on your business. With...
Blog

JW Player Partners with Ovation TV to Power its Video Strategy Across Every Screen

4 min read | 07/11/19

The partnership will allow Ovation TV to expand its video distribution presence across mobile, desktop, and connected-TV.   New York, NY – July 9, 2019: JW Player, a leading independent...
News Room

Ovation TV Taps JW Player for Multiscreen Tilt

JW Player, a leading independent video platform, and Ovation TV, an independent television and digital media company dedicated to celebrating and supporting all forms of arts and culture, today...
Blog

La Razón se asocia con JW Player para relanzar sus contenidos audiovisuales

3 min read | 07/3/19

Las empresas trabajarán en conjunto para ayudar a desarrollar la usabilidad y monetización de videos en la página web de La Razón.  Madrid, España y Londres, Reino Unido –...
News Room

La Razón se asocia con JW Player para relanzar sus contenidos audiovisuales

Las empresas trabajarán en conjunto para ayudar a desarrollar la usabilidad y monetización de videos en la página web de La Razón.
Blog

Article Matching Expands to 21 Languages Around the World

2 min read | 06/12/19

The addition of languages including Arabic, Dutch, French, German, Hindi, and Spanish means Article Matching now supports 97% of all content on the JW Platform. Earlier this year we...
Blog

Overheard at JW Insights 2019

1 min read | 05/30/19

The sixth annual Insights Conference covered change, OTT, programmatic advertising, and how to make sense of today’s media landscape. On Wednesday, May 29th, JW Player held its sixth annual...
Blog

Tackling Viewability with JW Player’s Floating Player

2 min read | 05/14/19

Increase Audience Engagement and Monetize with JW’s Viewability Enhancement Features Viewability has become the industry standard for publishers and advertisers to measure user engagement. So, what does viewability mean...
News Room

Inside Video Tech: JW Player

Jeroen Wijering, the Co-Founder and Chief Innovation Officer of JW Player describes the company’s strategy and discusses broader changes in the media landscape.
Press Release

JW Player Expands to APAC by Opening Singapore Office

The company has hired ad-tech veteran Marc Irwin to lead the Singapore office to better support its clients in the APAC region.
Blog

Four Takeaways from NAB 2019

3 min read | 04/24/19

OTT, SSAI, and Low Latency Streaming all were hot topics of conversation at the annual show in Las Vegas. The annual National Association of Broadcasters (NAB) Show brings together...
News Room

AccuWeather hits 650m video views on its site and apps

As AccuWeather sees tremendous growth in video it turns to JW Player to help it continue its expansion into mobile.
Blog

After Year of Explosive Video Growth, AccuWeather Partners with JW Player to Expand Further

4 min read | 04/10/19

Companies team up as AccuWeather seeks to build on recent record of 300% growth in video views across all devices. AccuWeather, the world’s largest and fastest-growing weather media company...
Blog

Sleeker & Simpler: Introducing a New Look for the JW Player Dashboard

1 min read | 04/4/19

We’ve heard your feedback, and in the next few weeks, we’ll be rolling out a new look and feel for the JW Player dashboard.   Over the past few...
News Room

JW Player rolls out custom OTT video app service

The new OTT Apps product will provide clients with a more cost-effective and faster way to build OTT video apps for connected TVs and mobile devices.
News Room

JW Player Now Makes Custom Apps for Leading OTT Services

This year's NAB will be all about reaching over-the-top video customers quickly, and video player and platform company JW Player is adding to that with its announcement of OTT...
Press Release

JW Player Announces the Launch of OTT Apps

The company will be launching its custom OTT app offering at the annual NAB Show in Las Vegas.
Blog

Introducing OTT Apps from JW Player

2 min read | 04/2/19

We’re bringing the show to connected TVs around the world at NAB Show – April 6th to 11th.   With the rise of smartphones and the development of cord-cutting...
Blog

Article Matching: It’s About Time

2 min read | 03/28/19

Stop digging through your library to find a video that goes with your article – let JW Player do it for you. How many times have you clicked on...
Blog

Proud to Power Advertising Week’s Live Stream

1 min read | 03/25/19

Last week we brought Advertising Week Europe to the world – here’s a quick recap. After an amazing week in London, we wanted to take a minute and say...
News Room

JW Player adds three ad partners to Video Player Bidding in quest for full fill rates

Video software company JW Player has expanded its Video Player Bidding service with three new partners as it looks to provide publishers with more opportunity to monetize their video...
News Room

JW Player expands its video ads business

JW Player, a technology company that powers the videos that run on many publishers' websites, is expanding its ads business by adding three new partners to its video ad...
Press Release

JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships

JW Player expands its Video Player Bidding solution with three new advertising partnerships, including EMX, PubMatic, and Telaria.
News Room

JW Player Engineer Offers an Update on LHLS Development

At this week's re[FRAME] forum in New York City, video coding professionals heard an update on LHLS, or low-latency HLS, delivered by John Bartos, a senior software engineer for JW Player....
Blog

From Millennial to the Mainstream: Four Fast Facts about OTT, Connected TVs & the Cord-Cutting Revolution

4 min read | 03/4/19

OTT isn’t just for the kids anymore. By the end of 2019, it will be almost impossible to buy a “dumb” television. Video has moved from the TV to...
Blog

Three Keys for Video from CES 2019

4 min read | 01/15/19

8K TVs, Apple & Amazon making OTT moves, and making sense of the fractured landscape all led the way at the annual consumer electronics show in Las Vegas. Every...
Blog

A Year of Progress: Looking Back at 2018

6 min read | 01/8/19

A look back at a year of video innovation and partnership with leading media companies and brands.   As we begin 2019, we wanted to take a look back...
News Room

Predictions for 2019: What’s Coming to Online Video Advertising?

JW Player's Brian Rifkin, Co-Founder and Head of Strategic Partnerships, predicts short ads will lead the way in 2019.
Blog

Here’s What We’re Watching in 2019

2 min read | 12/17/18

Predictions from JW Player executives on the state of the digital video industry in 2019.   With 2018 coming to a close the media industry is changing faster than...
News Room

JW Player Named to Streaming Media Top 100

The Streaming Media 100 is our annual attempt to shine the spotlight on the companies that enable the creation and delivery of all of that amazing content.
Press Release

JW Player Ranked Number 340 Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™

JW Player named to Deloitte’s 2018 Technology Fast 500™. The company grew revenue by 236% over the last year, led by international growth in EMEA and the expansion of...
Blog

JW Insights London 2018 Event Recap

4 min read | 12/3/18

The most important observations about the digital video industry from our second annual Insights London event. Publishers, broadcasters, and brands across the globe are dealing with one of the most...
News Room

JW Player, MAZ team for integrated hosting/distributing video platform

Video platform JW Player and content logistics software firm MAZ Systems have teamed up to combine video hosting and distribution functions onto one dashboard.
News Room

Netaddiction, partnership con la piattaforma di video delivery e intelligence JW Player

The partnership between JW Player and NetAddiction aims to enhance the performance of videos on all properties of the Netaddiction network. The organic displays are growing with a +...
Blog

7 Questions to Ask Yourself Before Picking a Video Host

6 min read | 11/26/18

Editor’s Note: This post has been contributed by our friends at LemonLight. The post below walks through how to pick the perfect video host to achieve your business goals.  Choosing a...
Blog

Overheard at JW Insights London

2 min read | 11/19/18

This year’s Insights conference in London brought together some of the top minds in the video, advertising, creative, and technology industries. On Thursday, November 15th, JW Player convened its...
News Room

Software Companies Dominated Deloitte’s 2018 North America Technology Fast 500

The Deloitte North America Technology Fast 500 list debuted in 1995 and, for the 23rd straight year, software dominated the list. JW Player for the second straight year was...
Blog

JW Player November 2018 Product Release

2 min read | 11/14/18

Monthly update on the latest product improvements and offerings.    Closing out 2018 we’re thrilled to announce four new product releases for this month that enable our clients to:...
Blog

JW Player Announces Agenda for its London Insights Conference

1 min read | 10/22/18

Wieden+Kennedy London CEO and Expedia EU CMO join a day of discussion around digital video and advertising. Registration is now open for the second annual JW Player London Insights Conference...
News Room

David Pashman Joins JW Player as General Counsel

JW Player announced today that it has hired David Pashman, the former General Counsel of Meetup, as its new legal boss. In this role, he will oversee the global...
Blog

The Good, the Bad, and the Ugly of VAST Errors

5 min read | 10/15/18

Breaking down how JW Player’s VP of programmatic advertising, Darjan Milojkovic, thinks about Video Ad Serving Template (VAST) errors VAST error codes enable the player to communicate back to...
Blog

Takeaways from IBC 2018

4 min read | 09/19/18

Perspectives from this year’s IBC Show by JW Player’s Co-founder and Head of Strategic Partnerships, Brian Rifkin Every year broadcasters and media company executives from around the globe fly...
Press Release

JW Player and SpotX Team Up at IBC 2018

Video experts on hand to discuss the value of implementing Video Player Bidding. AMSTERDAM, Sept. 12, 2018 — SpotX, the global video advertising and moneti
Blog

Laying solid foundations for a video-first future

1 min read | 09/10/18

Audiences today have an almost limitless amount of content to choose from which makes it increasingly challenging to capture their attention. According to Cisco, video will represent 80% of all...
Blog

Case Study: Driving Business Growth for Penske Media

1 min read | 08/30/18

JW Player worked with Penske Media to improve viewer engagement and monetization. Penske has built a media empire by bringing together some of the top names in entertainment, music,...
Blog

Playbook: Become a Video-First Publisher

1 min read | 08/14/18

Our comprehensive guide to making video your #1 source of revenue It’s a good time to be in video. But it’s not exactly easy getting into video. Some think it’s as...
Blog

Configuring Your Player for Cross-Device Success

4 min read | 08/9/18

Want to adapt your videos for multiple screens? Check out these 3 tips from JW Support As a JW Player Support Engineer, one of the questions I am asked...
Blog

The Video Advertising Brilliance of Roaring Earth

2 min read | 08/7/18

How the nature website scaled its business with 6-second mobile preroll ads and A/B testing Tigers attacking bears. Alligators fighting pythons. Lions tackling hyenas. Such is the addictive drama...
Blog

Web Video Needs a Real-time Broadcast Solution

4 min read | 08/3/18

Perspectives on the digital video world from JW Player’s SVP of Technology First, let’s clarify the difference between live and real-time video delivery. Live video is streamed to viewers...
Blog

Data in the Driver’s Seat

3 min read | 07/31/18

3 things video publishers can learn from Group Nine Media at JW Insights Home to content brands like Thrillist and NowThis, Group Nine Media has established itself as one...
Blog

Building Loyal Audiences in the Attention Economy

4 min read | 07/26/18

JW Insights experts share tips about sustaining engagement when attention spans are shorter than this sent… Remember that study about humans having a shorter attention span than a goldfish?...
Blog

Case Study: Streaming the 2018 Winter Olympics

1 min read | 07/25/18

JW Player delivered a flawless video experience of the Games for millions across Europe “Rode” the halfpipe with the world’s best snowboarders this past winter? Watched those crisp replays...
Blog

Playbook: The Modern Publisher’s Guide to Video Advertising

1 min read | 07/23/18

Tips, insights, and best practices for better digital video monetization Whether you’re a novice or a veteran of video advertising, the fact is: It’s complicated out there. The ad...
Blog

The Winners of Hackweek

2 min read | 07/19/18

With free rein to experiment, JW Player engineers create innovative solutions to overcome unique challenges The results are in! Last month, our engineers experimented with new ideas and projects...
Blog

JW Player July 2018 Product Release

1 min read | 07/18/18

Monthly update on the latest product improvements and offerings We are excited to announce the launch of JW Player’s July 2018 product releases, enabling our customers to: Grow audiences...
Blog

Restoring Trust in the Digital Ecosystem

3 min read | 07/12/18

Experts at JW Insights weigh in on GDPR’s informed explicit consent, brand safety, and blockchain You have a teenage daughter. For the first time, she’s dating. Guy #1 tells...
Blog

90 Days Later: Video Player Bidding Best Practices

6 min read | 07/10/18

Video Player Bidding helps you maximize monetization, provided you’re following these recommendations After the launch of Video Player Bidding earlier this year, we’ve seen great adoption and some impressive...
Blog

Are Machines Taking Over the World?

2 min read | 07/5/18

At JW Insights, experts discuss machine learning’s impact on the future of digital media Rooted in the idea that machines can be as smart as humans, machine learning applies...
Blog

Ad Preloading in the Buffer-Free Player

3 min read | 07/3/18

JW Player loads ads ahead of user-initiated playback so prerolls are ready to go when videos begin At our annual JW Insights conference, we announced the final piece of...
Blog

Giving Developers Time to Innovate

3 min read | 06/29/18

Perspectives on the digital video world from JW Player’s SVP of Technology Last week was Hackweek here at JW Player. Every six months we put aside all non-critical engineering...
Blog

Giving Developers Time to Innovate

3 min read | 06/29/18

Perspectives on the digital video world from JW Player’s SVP of Technology Last week was Hackweek here at JW Player. Every six months we put aside all non-critical engineering...
Blog

Driving Business Growth with Video Analytics

2 min read | 06/26/18

Paul Bannister of CafeMedia shares tips on setting up data analytics for video success When it comes to using data to grow your video business, the numbers don’t lie....
Blog

JW Player June 2018 Product Release

1 min read | 06/21/18

Monthly update on the latest product improvements and offerings We are excited to announce the launch of JW Player’s June 2018 product releases, enabling our customers to: Deliver a...
Press Release

JW Player Announces Record Growth and Client Wins in Europe

JW Player sees record growth in EMEA by adding Eurosport, TI Media, and Future PLC as clients
Blog

12 Takeaways from JW Insights 2018

1 min read | 06/20/18

Our favorite observations about digital video at JW Player’s 5th annual conference At JW Insights 2018, we explored everything from video intelligence and machine learning to monetization strategies and...
Press Release

JW Player Teams With Discovery to Deliver Eurosport’s ‘Flawless’ Digital Video Experience for Olympic Winter Games PyeongChang 2018

JW Player raise $20 million in Series D capital led by the Greycroft Growth fund.
Blog

Infographic: The Rise of Mobile Video

1 min read | 06/18/18

The future of digital video isn’t on a desktop; it’s on a device In the late ’90s, my mother recorded TV shows on VHS tapes. Now 20 years later,...
Press Release

JW Player to Host Panel Discussion at Cannes Lions

JW Player hosts a panel at Cannes Lions to discuss video advertising.
Blog

June 2018 Video Tech NYC Meetup

2 min read | 06/15/18

JW Player hosts developer discussions on blockchain, video transcoding, and peer-to-peer video delivery On Thursday, June 14, 2018, JW Player hosted our first Video Tech NYC Meetup of the...
Blog

Bill Day to Speak at Stifel’s 2018 Cross Sector Conference

1 min read | 06/8/18

JW Player’s COO will join a panel on artificial intelligence in the enterprise Artificial intelligence is poised to change the digital video world. At Stifel’s first Cross Sector Insight Conference,...
Press Release

JW Player Unveils New Video Intelligence Innovations at 5th Annual JW Insights Event

JW Player, the world’s largest network-independent video platform, today highlighted two product innovations that will draw on video intelligence to further enhance the viewer experience and accelerate revenue growth.
Blog

JW Insights 2018

7 min read | 06/7/18

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights...
Blog

JW Insights 2018

7 min read | 06/7/18

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights...
Blog

JW Insights 2018

7 min read | 06/7/18

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights...
Blog

JW Insights 2018

7 min read | 06/7/18

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights...
Blog

JW Insights 2018

7 min read | 06/7/18

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights...
Blog

JW Insights 2018

7 min read | 06/7/18

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights...
Blog

Why Aren’t My Ads Playing?

6 min read | 06/4/18

Part 3 of JW Player’s Support Team series on video platform tips, tricks, and best practices One of the questions we receive the most often is “why are ads...
Blog

Depending Only on YouTube for Ad Revenue Is Risky

2 min read | 05/31/18

Perspectives on the digital video world from JW Player’s SVP of Technology Imagine that you operate a YouTube channel with over 8 million subscribers. This would rank you among...
Blog

Not All Ad Requests Are Created Equal

5 min read | 05/29/18

Best practices on improving your video monetization from JW Player’s Vice President of Programmatic Strategy   At JW Player, my role as the Vice President of Programmatic Strategy is...
Blog

How to Build the Perfect Video Test Page

4 min read | 05/24/18

Part 2 of JW Player’s Support Team series on video tips and tricks There is always more than one way to do things, and certainly building websites is no...
Blog

Deconstructing 3 Myths about Licensing Syndicated Video Content

5 min read | 05/22/18

In a joint blog post with our video content syndication partner VideoElephant, we untangle common misconceptions about incorporating third-party videos into your content strategy Telling visual stories isn’t just...
Blog

Believe the Hype: Video Monetization is Real

3 min read | 05/18/18

5 Insights about video monetization from Ad Week Europe Digital video has become the hottest advertising format in the media world. For publishers, this rapid growth has posed a...
Blog

What GDPR Means for JW Player Publishers

2 min read | 05/17/18

How we’re responding to the new European data privacy law Starting May 25, 2018, Europe will enforce the General Data Protection Regulation (GDPR), a landmark policy to bring greater...
Blog

JW Player May 2018 Product Release

1 min read | 05/16/18

Monthly update on the latest product improvements and offerings We are excited to announce that JW Player’s May 2018 product releases are now generally available. These latest releases enable our...
Blog

Live OTT: The Advertising Opportunity

4 min read | 05/11/18

5 Insights about monetizing OTT video from Advertising Week Europe Live OTT (“over-the-top”) video is pushing the boundaries of digital video, and more and more advertisers have taken notice....
Blog

The Case for Video Metadata

2 min read | 05/9/18

Understanding your video content is essential for improving content strategy, engagement, and monetization You did it—you’ve spent substantial time and resources to create the perfect, attention-grabbing video. Now the...
Blog

The Case for Video Metadata

2 min read | 05/9/18

Understanding your video content is essential for improving content strategy, engagement, and monetization You did it—you’ve spent substantial time and resources to create the perfect, attention-grabbing video. Now the...
Blog

“The Future of Video Codecs: VP9, HEVC & AV1” at Streaming Media East 2018

1 min read | 05/7/18

Perspectives on the digital video world from JW Player’s SVP of Technology Readers of this blog may have seen my recent posts about the new AV1 video codec from...
Blog

Decision Tree: Are You a Video-First Publisher?

1 min read | 05/3/18

Assess if your company is ready to make video your #1 source of revenue At JW Player, we make a big deal out of being a video-first publisher. But...
Blog

Improving Video Startup Quality with Adaptive Streaming

3 min read | 05/2/18

With JW 8.3,  you won’t have to choose between startup quality and speed Publishers with premium or co-sponsored content seek both startup speed and video quality.  In the past,...
Blog

“Making 360 Video Easy for Publishers”​ at 7th FOKUS Media Web Symposium

2 min read | 04/30/18

Perspectives on the digital video world from JW Player’s SVP of Technology My interest in virtual reality started in 3rd grade, when I was obsessed with a book called...
Blog

Playbook: Anatomy of a Video

1 min read | 04/25/18

Attracting more viewers starts with knowing how your videos are really really doing Over the past few months, we rolled out a five-part blog series on the key metrics...
Blog

JW Player Takes Top Honors in FeaturedCustomers’ Customer Success Report

1 min read | 04/23/18

B2B customer reference platform taps JW Player as a Market Leader in video platform software We’re thrilled to be named as a “Market Leader” in the Spring 2018 Video...
Blog

Behind the Scenes with JW Support

4 min read | 04/19/18

Having issues with your video product? We’re here for you. Hi, my name is Todd Grunow and I am the Director of the Technical Support team here at JW...
Blog

JW Player April 2018 Product Release

1 min read | 04/18/18

Monthly update on the latest product improvements and offerings We are excited to announce that JW Player’s April 2018 product release is now generally available. Our April release includes...
Blog

The Playback

1 min read | 04/17/18

Top headlines and news across the digital video industry, curated each week by JW Player ‘Traffic Has Plummeted Since the Update’: Publishers Worry About the Future of Snapchat Discover...
Blog

It’s All in the Execution: 5 Tips For Building a Sustainable Video Strategy

4 min read | 04/12/18

JW Player cofounder Brian Rifkin shares advice for becoming a video-first publisher Digital video was a $13 billion business in 2017 and is forecasted to grow at a double-digit...
Blog

Market Smarter with Video Intelligence

3 min read | 04/10/18

In a B2B Growth podcast, JW Player CEO Dave Otten shares how marketers can tap into viewer insights that drive the bottom line What lies at the heart of...
Blog

The Playback

1 min read | 04/9/18

Top headlines and news across the digital video industry, curated each week by JW Player Publishers that mastered fleeting news feed video views try to master appointment viewing (DigiDay) Now,...
Blog

JW Recommendations: Captivate Your Audience with Video

2 min read | 04/4/18

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale In light of increased fragmentation and competition, it is no longer enough...
Blog

JW Recommendations: Captivate Your Audience with Video

2 min read | 04/4/18

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale In light of increased fragmentation and competition, it is no longer enough...
Blog

JW Recommendations: Captivate Your Audience with Video

2 min read | 04/4/18

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale In light of increased fragmentation and competition, it is no longer enough...
Blog

JW Player Joins Forces with Float Left to Simplify OTT for Publishers

2 min read | 04/3/18

Our partnership provides a complete “over-the-top” solution that reaches viewers seeking premium viewing experiences while ma­intaining choice We’re proud to partner with Float Left to create an end-to-end OTT...
Blog

The Playback

2 min read | 04/2/18

Top headlines and news across the digital video industry, curated each week by JW Player   Newsonomics: Will Facebook’s troubles finally cure publishers of platformitis? (NiemanLab) As a platform...
Blog

JW Player’s Empowering Evening with Women in Technology

2 min read | 03/30/18

Teaming up with Brown University’s EMSTL to host our first-ever panel with female leaders in the tech industry On Wednesday, March 28, 2018, JW Player welcomed an inspiring panel...
News Room

EMSTL: Shaking up Leadership

What is it like hearing a panel of rock star women talk about their paths to tech leadership and the challenges they faced? Inspiring. Last night JW Player and...
Blog

An Encouraging Development in the HEVC Patent Mess

2 min read | 03/29/18

Perspectives on the digital video world from JW Player’s SVP of Technology Earlier this month, HEVC Advance announced changes to their royalty fees for commercial use of the HEVC...
Blog

Infographic: The State of JW Player

1 min read | 03/28/18

A visual story about JW Player’s milestone year in video Earlier this year, we shared data and facts about JW Player’s performance in 2017 in this blog post. We’ve...
Blog

The Playback

2 min read | 03/26/18

Top headlines and news across the digital video industry, curated each week by JW Player   Mark Zuckerberg apologizes for Facebook’s data privacy scandal in full-page newspaper ads (The...
Blog

“Where’s the ROI?”

3 min read | 03/23/18

Walking your C-Suite boss through video advertising’s biggest misconception If you’re in charge of a publisher’s video content program, few events can cause more anxiety than a meeting with...
Press Release

JW Player Announces the Growth and Expansion of its Eindhoven, Netherlands Office

JW Player expands its office in Eindhoven, Netherlands.
Blog

JW Recommendations: Anticipating Your Audience’s Content and Viewing Needs

3 min read | 03/22/18

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize...
Blog

JW Recommendations: Anticipating Your Audience’s Content and Viewing Needs

3 min read | 03/22/18

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize...
Blog

JW Recommendations: Anticipating Your Audience’s Content and Viewing Needs

3 min read | 03/22/18

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize...
Blog

JW Recommendations: Anticipating Your Audience’s Content and Viewing Needs

3 min read | 03/22/18

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize...
Blog

The Playback

1 min read | 03/19/18

Top headlines and news across the digital video industry, curated each week by JW Player   Jeroen Wijering builds a global empire with his videoplayers (De Ondernemer) One in six...
Blog

What Is Time Watched?

3 min read | 03/15/18

Part 5 of 5 from JW Player’s “Anatomy of a Video Series” In telling the story of how and why viewers engage, we’ve now come to the final piece...
Blog

What Is Time Watched?

3 min read | 03/15/18

Part 5 of 5 from JW Player’s “Anatomy of a Video Series” In telling the story of how and why viewers engage, we’ve now come to the final piece...
Blog

What Is Time Watched?

3 min read | 03/15/18

Part 5 of 5 from JW Player’s “Anatomy of a Video Series” In telling the story of how and why viewers engage, we’ve now come to the final piece...
Blog

Jeroen Wijering to Speak at VidCon Europe

1 min read | 03/14/18

Join JW Player’s Chief Innovation Officer as he shares tips for building an owned and operated video site If you’re a publisher wondering how to deal with Facebook’s algorithm...
Blog

The Playback

1 min read | 03/12/18

Top headlines and news across the digital video industry, curated each week by JW Player   Collateral damage from Facebook’s news-feed changes begins to pile up (DigiDay) Facebook’s news-feed changes...
Blog

What Is a Complete?

3 min read | 03/9/18

Part 4 of 5 from our “Anatomy of a Video Series” In our series of video fundamentals, we’ve explored embeds, ad impressions, and plays.  We’re now at the end of the video life...
Blog

What Is a Complete?

3 min read | 03/9/18

Part 4 of 5 from our “Anatomy of a Video Series” In our series of video fundamentals, we’ve explored embeds, ad impressions, and plays.  We’re now at the end of the video life...
Blog

How to Write Video Titles that Attract Viewers

2 min read | 03/7/18

The most effective copy supports intent to watch and boosts play rates The key to delivering engaging videos starts with enticing media titles. To support an intent-to-watch experience with...
Blog

How to Write Video Titles that Attract Viewers

2 min read | 03/7/18

The most effective copy supports intent to watch and boosts play rates The key to delivering engaging videos starts with enticing media titles. To support an intent-to-watch experience with...
Blog

The Playback

2 min read | 03/5/18

Top headlines and news across the digital video industry, curated each week by JW Player   Why Video Ads Still Load Slowly (eMarketer, 2/26) Brian Rifkin, co-founder of video software...
Blog

AV1: The Long Road Ahead

3 min read | 03/2/18

Perspectives on the digital video world from JW Player’s SVP of Product Strategy Last month, Apple became a founding member of the Alliance for Open Media (AOM), the project...
Blog

AV1: The Long Road Ahead

3 min read | 03/2/18

Perspectives on the digital video world from JW Player’s SVP of Product Strategy Last month, Apple became a founding member of the Alliance for Open Media (AOM), the project...
Blog

How to Get Started with Video Player Bidding

4 min read | 03/1/18

Integrate header bidding into your player with just one click Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace....
Blog

How to Get Started with Video Player Bidding

4 min read | 03/1/18

Integrate header bidding into your player with just one click Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace....
Blog

The Playback

1 min read | 02/26/18

Top headlines and news across the digital video industry, curated each week by JW Player As promised, Facebook traffic to news publishers declines again, post news-feed change (DigiDay) Chartbeat...
Blog

JW Recommendations: Precise Control, Beautiful Viewer Experiences, and Big Improvements on the Horizon!

2 min read | 02/23/18

As Senior Product Manager of JW Recommendations, I’m pleased to share some exciting features we’ve been developing to deliver the best in video intelligence: Tag exclusion rules New Out-Player Widgets...
Blog

What Are Ad Impressions?

2 min read | 02/21/18

Part 3 of 5 from JW Player’s “Anatomy of a Video” Series So far in our exploration of video fundamentals, we’ve examined embeds and plays. But there’s often a...
Blog

What Are Ad Impressions?

2 min read | 02/21/18

Part 3 of 5 from JW Player’s “Anatomy of a Video” Series So far in our exploration of video fundamentals, we’ve examined embeds and plays. But there’s often a...
Blog

What Are Ad Impressions?

2 min read | 02/21/18

Part 3 of 5 from JW Player’s “Anatomy of a Video” Series So far in our exploration of video fundamentals, we’ve examined embeds and plays. But there’s often a...
Blog

What Are Ad Impressions?

2 min read | 02/21/18

Part 3 of 5 from JW Player’s “Anatomy of a Video” Series So far in our exploration of video fundamentals, we’ve examined embeds and plays. But there’s often a...
Blog

The Playback

1 min read | 02/20/18

Top headlines and news across the digital video industry, curated each week by JW Player How Google’s Chrome Filtering will operate and how publishers can avoid its adblocking hatchet...
Blog

Starting Video Instantly after a Pre-roll Ad

2 min read | 02/14/18

Achieving a server-side ad insertion experience on the client-side with JW 8.1 One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is...
Blog

Starting Video Instantly after a Pre-roll Ad

2 min read | 02/14/18

Achieving a server-side ad insertion experience on the client-side with JW 8.1 One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is...
Blog

Starting Video Instantly after a Pre-roll Ad

2 min read | 02/14/18

Achieving a server-side ad insertion experience on the client-side with JW 8.1 One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is...
News Room

JW Player, SpotX Team For One-Click Programmatic Video Header Bidding

JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views JW Player,...
Blog

The Playback

2 min read | 02/13/18

Top headlines and news across the digital video industry, curated each week by JW Player Google and Facebook make up less than 5 percent of publishers’ digital revenue (DigiDay) Google...
News Room

Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue

Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form...
Press Release

JW Player Announces Breakthrough Video Player Bidding Solution for Publishers With Exclusive Launch Partner SpotX

Video Player Bidding Offers Unique, One-Click Header Bidding Integration for Video New York, NY (February 12, 2018) — JW Player, the world’s largest networ
Blog

Video Player Bidding: The Future of Video & Ad Tech

2 min read | 02/12/18

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding...
Blog

Video Player Bidding: The Future of Video & Ad Tech

2 min read | 02/12/18

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding...
Blog

Video Player Bidding: The Future of Video & Ad Tech

2 min read | 02/12/18

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding...
Blog

Video Player Bidding: The Future of Video & Ad Tech

2 min read | 02/12/18

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding...
Blog

Video Player Bidding: The Future of Video & Ad Tech

2 min read | 02/12/18

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding...
Blog

Video Player Bidding: The Future of Video & Ad Tech

2 min read | 02/12/18

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding...
Blog

Browser-Level Autoplay Restrictions: The Advertising Impact

5 min read | 02/6/18

As desktop browsers place restrictions on autoplay, publishers have more reason than ever to embrace click-to-play advertising With changes in the industry over the last year and a half...
Blog

The Playback

1 min read | 02/5/18

Amazon’s ad business grew 60 percent this quarter (DigiDay) In its fourth-quarter earnings today, Amazon reported that “other” revenue, which mostly means advertising, plus its co-branded credit card agreements, increased...
Blog

What Is a Video Embed?

2 min read | 02/2/18

Part 2 of 5 from JW Player’s “Anatomy of a Video Series” Last December, as part of our series on video fundamentals, we looked at the many definitions of...
Blog

What Is a Video Embed?

2 min read | 02/2/18

Part 2 of 5 from JW Player’s “Anatomy of a Video Series” Last December, as part of our series on video fundamentals, we looked at the many definitions of...
Blog

What Is a Video Embed?

2 min read | 02/2/18

Part 2 of 5 from JW Player’s “Anatomy of a Video Series” Last December, as part of our series on video fundamentals, we looked at the many definitions of...
Blog

What Is a Video Embed?

2 min read | 02/2/18

Part 2 of 5 from JW Player’s “Anatomy of a Video Series” Last December, as part of our series on video fundamentals, we looked at the many definitions of...
Blog

How Fast Is Your Mobile Video Site?

1 min read | 01/30/18

It could determine your Google search ranking Starting this July, Google will use page speeds to rank mobile websites in search results. What does this Google “Speed Update” mean...
Blog

The Playback

1 min read | 01/29/18

Top headlines and news across the digital video industry, curated each week by JW Player   Cheatsheet: Facebook’s attempt to rank publishers in the news feed (DigiDay) “Facebook continues to...
Blog

Industry View: Reports of the “Dying Web” Are Still Greatly Exaggerated

3 min read | 01/25/18

Perspectives on the digital video world from JW Player’s SVP of Product Strategy Last month, my ten year-old son showed me a stark message displayed on our Fire TV:...
Blog

Video Ad Technology: What You Need to Know

3 min read | 01/22/18

Takeaways from IAB’s “Guide to Digital Video Advertising” For many publishers, the world of video advertising can sometimes be an intimidating place. Before content producers can even think of...
Blog

The Playback

1 min read | 01/22/18

Top headlines and news across the digital video industry, curated each week by JW Player   ‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed...
Blog

How Facebook’s Changes Could Impact Your Video Strategy

3 min read | 01/19/18

Take control of your video business by engaging viewers on your owned and operated site Ever since Facebook announced that it would feature more content from users than from...
Blog

How Facebook’s Changes Could Impact Your Video Strategy

3 min read | 01/19/18

Take control of your video business by engaging viewers on your owned and operated site Ever since Facebook announced that it would feature more content from users than from...
Blog

The State of JW Player

2 min read | 01/18/18

Highlights, data, and fun facts from 2017 As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12...
Blog

The Playback

2 min read | 01/16/18

Top headlines and news across the digital video industry, curated each week by JW Player   Publishers are treating Facebook Watch like YouTube (Digiday) “It’s good for publishers to test...
Blog

Video Will Make Up More than 80% of Online Traffic

2 min read | 01/11/18

Are videos on 80% of your webpages? According to Cisco, by the year 2021, 82% of all internet traffic will come from video. Yes, 82%. If 2021 seems far...
Blog

A Guide to VAST Errors

4 min read | 01/9/18

Refer to our comprehensive list of VAST error codes if ads don’t run as they should VAST video error codes enable the JW Player to report more specific details...
Blog

The Playback

1 min read | 01/8/18

Top headlines and news across the digital video industry, curated each week by JW Player   Apple Joins Alliance for Open Media: What Does it Mean?  (Streaming Media) “While...
Blog

Join Us at the Consumer Technology Association’s CES 2018 Conference

1 min read | 01/5/18

Learn how to engage audiences with the latest innovations in marketing and video What are the latest strategies in connecting powerful, can’t-ignore messaging to audiences? Can you create personalization...
Blog

Embedding Vertical Videos? We Got You.

1 min read | 01/4/18

Bring 1:1 videos from Facebook to your owned & operated site When you’re a video publisher, going viral on Facebook is like hitting the jackpot. Videos with a huge...
Blog

The Playback

1 min read | 01/3/18

Top headlines and news across the digital video industry, curated each week by JW Player Happy New Year! Now that we’ve covered our predictions for video in 2018, let’s...
Blog

The Playback

1 min read | 12/23/17

Top headlines and news across the digital video industry, curated each week by JW Player Facebook Watch, independent media, referral traffic: What’s doomed in media in 2018 (Digiday) JW...
Blog

Let’s Celebrate

1 min read | 12/23/17

From all of us at JW Player: Best wishes for a happy and healthy holiday season! Join us in 2018 for the latest on all things video. Contact Us
Blog

The Future of Automated Video Advertising

3 min read | 12/20/17

5 Takeaways from JW London Insights On November 29, 2017, some of the brightest minds in media and technology converged on London for the city’s first ever JW Insights...
Blog

The Playback

1 min read | 12/18/17

Top headlines and news across the digital video industry, curated each week by JW Player   Why Net Neutrality Was Repealed and How It Affects You (New York Times)...
Blog

Not All Video Plays Are Created Equal

3 min read | 12/13/17

Part 1 of 5 from JW Player’s “Anatomy of a Video” Series There’s a common misconception in the world of video: Most people think a video play is just...
Blog

Not All Video Plays Are Created Equal

3 min read | 12/13/17

Part 1 of 5 from JW Player’s “Anatomy of a Video” Series There’s a common misconception in the world of video: Most people think a video play is just...
Blog

Not All Video Plays Are Created Equal

3 min read | 12/13/17

Part 1 of 5 from JW Player’s “Anatomy of a Video” Series There’s a common misconception in the world of video: Most people think a video play is just...
Blog

Not All Video Plays Are Created Equal

3 min read | 12/13/17

Part 1 of 5 from JW Player’s “Anatomy of a Video” Series There’s a common misconception in the world of video: Most people think a video play is just...
Blog

JW London Insights

1 min read | 12/11/17

Recapping our first conference in England’s capital JW London Insights was a success! We were so happy to explore the future of visual storytelling and digital advertising with experts...
Blog

The Playback

2 min read | 12/11/17

Top headlines and news across the digital video industry, curated each week by JW Player     ‘Great stories are never diminished by the size of a screen’: Framestore’s...
Blog

The Art and Science of Visual Storytelling

4 min read | 12/8/17

A conversation between Framestore’s Mike McGee and The Drum’s Cameron Clarke at JW London Insights If you’ve seen a special-effects movie in the last 30 years, you’ve probably enjoyed...
Blog

The Art and Science of Visual Storytelling

4 min read | 12/8/17

A conversation between Framestore’s Mike McGee and The Drum’s Cameron Clarke at JW London Insights If you’ve seen a special-effects movie in the last 30 years, you’ve probably enjoyed...
News Room

‘Great stories are never diminished by the size of a screen’: Framestore’s co-founder Mike McGee on balancing tech with storytelling

At JW Player Insights in London, where digital publishers and broadcasters come together to share best practices and learn about the future of video from industry experts, McGee said...
Blog

5 Questions Every Ad-Supported Video Publisher Should Ask Before Jumping into OTT

4 min read | 12/6/17

For digital video publishers, over-the-top (OTT) content delivery has become an increasingly attractive option over the past several years. By delivering quality content straight to internet-connected devices, publishers of...
Blog

The Playback

1 min read | 12/4/17

Top headlines and news across the digital video industry, curated each week by JW Player   The UK’s changing video ad landscape, in 4 charts “In the first half of...
Blog

Infographic: The Evolution of Video Advertising

1 min read | 11/30/17

Where we’ve been and where we’re going In the past decade, video advertising has changed a lot. We’ve come a long way from a simpler time when a TV...
Blog

Viewers and Publishers Need Net Neutrality

1 min read | 11/28/17

Net neutrality is once again under threat. The new FCC Chairman, Ajit Pai, has proposed reversing the Commission’s 2015 decision to protect net neutrality under Title II of the...
Blog

The Playback

1 min read | 11/27/17

Top headlines and news across the digital video industry, curated each week by JW Player   Six key steps toward building trust in programmatic advertising (DigiDay) “Seven in ten...
Press Release

JW Player Announces World-Class Speaker Lineup for JW Insights | London

Europe’s top publishers and platforms will discuss opportunities in digital video on November 29th, 2017 London, England (November 22, 2017) — JW Player, t
News Room

LittleThings boosted ad rates by 20 percent with video header bidding

Although header bidding has a video problem, feel-good publisher LittleThings is getting unified auctions for its video inventory to pay off. Adopting video header bidding helped LittleThings increase its...
Blog

Get Your Mobile Videos Up to Speed

5 min read | 11/21/17

How to integrate videos in mobile apps with SDKs and PWAs As a Solution Engineer at JW Player, I get a lot of questions about integrating video into mobile...
News Room

The pivot to reality for digital media

Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital...
Blog

The Playback

1 min read | 11/20/17

Top headlines and news across the digital video industry, curated each week by JW Player Smellable VR is coming whether you want it or not (Engadget) Developed by Nimesha...
Blog

It’s Showtime

1 min read | 11/20/17

Our Showcase tool creates a turnkey video website in seconds In the constant evolution of the video world, industry trends frequently translate into opportunity. Consider these insights: Smartphone apps...
News Room

JW Player listed as one of 2017 Digiday Awards Europe finalists

JW Player was nominated for "Best Publishing Platform" along with Talpa Media for Utopia TV's site.
Press Release

JW Player Wins Two 2017 Streaming Media Readers’ Choice Awards

The Digital Video Leader Tops the Competition in the Best Media & Entertainment and Small/Medium Business Video Platform Categories New York, NY (November
Blog

Forrester Infographic: What Are the Savings and Benefits of Using the JW Player Solution?

1 min read | 11/15/17

Quantifying the financial impact of adopting a new technical solution is extremely challenging. The buying process tasks publishers with complicated product trials, and translating them into real world results...
Blog

JW8: Off to a Great Start

1 min read | 11/15/17

Our next generation player is faster and more powerful than ever Since launching less than four weeks ago, JW8 has already gone live on 24,000 unique domains. We’re excited...
Blog

JW8: Off to a Great Start

1 min read | 11/15/17

Our next generation player is faster and more powerful than ever Since launching less than four weeks ago, JW8 has already gone live on 24,000 unique domains. We’re excited...
Blog

The Playback

1 min read | 11/14/17

Top headlines and news across the digital video industry, curated each week by JW Player   VPAID Is Out, And The IAB Tech Lab Says It Has Its Replacement...
Blog

JW Player Named on Deloitte’s 2017 Technology Fast 500™

1 min read | 11/13/17

Joining the ranks of the 500 fastest-growing tech companies in North America We’re thrilled to announce that, for the first time, JW Player has been recognized as one of...
Press Release

JW Player Ranked Number 248 Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™

Discovery and JW Player team up to deliver a 'flawless' digital experience for the 2018 Winter Olympics in Pyeongchang.
Blog

The Playback

1 min read | 11/7/17

Top headlines and news across the digital video industry, curated each week by JW Player   The state of video ad fraud (Digiday) “Among different types of video inventory, fraudsters...
Blog

Keywee: A Video Publisher’s New Best Friend

1 min read | 11/6/17

Expand your video viewership via this social-media-friendly tool For publishers, attracting the right people to video content is often a question of quality and not just quantity. Keywee is...
Blog

The Playback

1 min read | 10/31/17

  ‘The tech is good enough’: Why Amazon’s DSP is becoming a rival to Google (DigiDay) “Amazon’s DSP is gaining traction because it pitches agencies a self-service option, low...
Blog

JW Player Offers a 482% ROI. Yes, You Read That Right

1 min read | 10/30/17

Register for our webinar on November 1 to discover the Total Economic Impact of JW Player   Investing in a video technology partner is a big decision. When it...
Blog

Challenges for the Modern Video Publisher

1 min read | 10/27/17

Insights from our networking event JW Connect We had a blast at JW Connect this past Tuesday! We invited clients and prospects to join us for our signature evening...
Blog

Less Ads, More Revenue

2 min read | 10/25/17

How LittleThings Improved Play Rate and CPMs with a “Less Is More” Strategy In 2016, the CEO of feel-good website LittleThings, Joe Speiser, set an ambitious and unexpected goal:...
Blog

The Playback

1 min read | 10/23/17

  JW Player’s Brian Rifkin says, “Intent to Watch Is the Buzzword of 2018”  (Digiday) “Advertisers are now paying ad rates for user-initiated video that are two to three times...
News Room

‘We’re cleaning up the mess’: Publishers prepare for a post-autoplay world

Autoplay has become synonymous with publishers putting monetization ahead of user experience. The leading browsers, Google Chrome and Apple’s Safari are taking steps to block videos that play automatically...
News Room

JW Player adds virtual reality to its app creation suite

Online video platform provider JW Player is adding virtual reality and 360-degree video capability to its streaming service offerings for publishers, jumping feet-first into the VR segment with a...
Press Release

JW Player Appoints Miles Williams as Chief Marketing Officer

JW Player announces Miles Williams as CMO
Blog

JW8: Launched!

1 min read | 10/18/17

We’re thrilled to release the next generation of our video player, JW8. For all the latest coverage on this update, check out our resources. JW8 Product Page JW8: Let’s...
Blog

JW8 Supports VAST 4

5 min read | 10/17/17

  As you may have heard, JW Player’s JW8 brings some big improvements to our player and launches tomorrow, Wednesday, October 18! With our focus on pushing new standards...
Blog

The Playback

1 min read | 10/16/17

Top headlines and news across the digital video industry, curated each week by JW Player     Programmatic advertising is preparing for the first-price auction era (DigiDay) “Exchanges like...
News Room

JW Player Now Supports Virtual Reality and 360-Degree Video

Popular video platform JW Player now supports virtual reality and 360-degree video. With over 2 million publishers using its platform, the new capabilities could help further fuel VR and...
Blog

360 Video: Looking Back and Ahead

2 min read | 10/13/17

360 video has opened up a new world of immersive storytelling and branded content for publishers. A year ago, we debuted our take on 360 video and what it...
Blog

360 Video: Looking Back and Ahead

2 min read | 10/13/17

360 video has opened up a new world of immersive storytelling and branded content for publishers. A year ago, we debuted our take on 360 video and what it...
Blog

Why Upgrade to JW8?

1 min read | 10/10/17

Stay ahead of browser updates with our newest video player, JW8   Browser updates occur once a month. If you’re using an outdated video player, your audience may run...
Blog

Why Upgrade to JW8?

1 min read | 10/10/17

Stay ahead of browser updates with our newest video player, JW8   Browser updates occur once a month. If you’re using an outdated video player, your audience may run...
Blog

The Playback

1 min read | 10/9/17

Top headlines and news from across the digital video industry, curated each week by JW Player 1) Rise of Live Streaming: Trends & Marketing Tips (KoeppelDirect) “The rise of...
Blog

Transparency is just a .txt file away

3 min read | 10/6/17

Programmatic advertising changed the landscape of online advertising, making it easier and faster to buy and sell media online by automating the whole process. But by delegating the transactions...
News Room

Roku’s new tools lets anyone launch a video channel without writing code

Roku today is rolling out new tools that will make it simpler for anyone to bring their video content to its media player lineup, without having to write any...
Blog

Where Is My Ad Running?

2 min read | 10/4/17

A conversation about trust and transparency in digital video advertising from New York Advertising Week You’re a media buyer. You’re trying to place a video ad online. It goes...
Blog

Creating “Thumb-Stopping Moments” in Video

2 min read | 10/2/17

Insights from JW Player’s “How to Become a Video First Business” Panel at New York Advertising Week When the digital landscape is saturated with click-or-swipe videos, how do you...
News Room

Stop Screaming at Me: Marketers (and Publishers) Need to Keep Up With the Browsers

The two most important trends to be on top of right now are replacing all Flash advertising content with HTML5 creative and understanding how the browser companies will be...
Press Release

Over One Billion Incremental Video Views Generated for Publishers by JW Player’s Recommendations

The algorithm-based content recommendations engine leverages proprietary data to increase video views by over 45%
Blog

JW Player 8: Let’s Talk About Industry-Leading Support

3 min read | 09/25/17

  Longtime users know that JW Player is synonymous with video and advertising innovation. Some key achievements include JW Player being the first: Embeddable web player VAST web player...
Blog

Vote Today! Streaming Media Readers’ Choice Awards

1 min read | 09/19/17

We’re thrilled to be nominated for the 2017 Streaming Media U.S. Readers’ Choice Awards! This annual awards program honors digital video’s best products and services, as selected by YOU...
Blog

Introducing ‘Promote’ — A Great Tool for Branded Content

2 min read | 09/15/17

Publishers often tell us that they want to balance the benefits of automatic curation using JW Recommendations with the option to retain editorial control. One common use case is...
Blog

JW Player 8: Let’s Talk About Customization

3 min read | 09/13/17

Here at JW Player, we often get feedback that publishers love how flexible and easy it is to customize the player to fit their branding needs. The upcoming release...
Blog

JW Player 8: Let’s Talk About Speed

3 min read | 09/6/17

We’re proud to introduce JW Player 8 — our fastest, most flexible, and advanced player yet. This release is the culmination of what we’ve learned about publisher needs and...
Blog

JW Player 8: Let’s Talk About Speed

3 min read | 09/6/17

We’re proud to introduce JW Player 8 — our fastest, most flexible, and advanced player yet. This release is the culmination of what we’ve learned about publisher needs and...
Blog

JW Player 8: Let’s Talk About Speed

3 min read | 09/6/17

We’re proud to introduce JW Player 8 — our fastest, most flexible, and advanced player yet. This release is the culmination of what we’ve learned about publisher needs and...
Blog

Introducing JW Player’s New Analytics Overview!

2 min read | 08/28/17

We recently overhauled our Analytics Overview page with a modern design refresh and leveraging our brand new Reporting API. At JW Player we serve a variety of users, from...
Blog

Extend Your Insight With JW Player’s New Analytics Endpoint

1 min read | 08/25/17

  JW Player has recently released a brand new Analytics endpoint which allows users to access their Video and Advertising data programmatically! JW Player users are now able to...
Blog

JW LIVE AVAILABLE TO ALL ENTERPRISE PLATFORM CUSTOMERS AT NO EXTRA CHARGE

3 min read | 08/8/17

JW Live makes it easy to live stream. Now it’s even easier than before because JW Live is currently available to all Enterprise customers at no additional charge. We...
News Room

FastCompany moves to a new CMS and tech stack including JW Player’s platform for video

Over the past year, the technology that powers Fast Company has been completely overhauled. Everything from the tech stack to the content management system, the video platform, and analytics...
Blog

Why Click-to-Play Video is a Digital Publisher’s Best Friend

3 min read | 08/1/17

Change is afoot in the world of video advertising. In the months to come, both Google Chrome and Apple’s Safari browsers are expected to release updates that approach video...
Blog

Why Click-to-Play Video is a Digital Publisher’s Best Friend

3 min read | 08/1/17

Change is afoot in the world of video advertising. In the months to come, both Google Chrome and Apple’s Safari browsers are expected to release updates that approach video...
Blog

5 Ways to Get Your Video Tech Ready for Q4

4 min read | 07/25/17

In the northern hemisphere we’re sweating through summer, but Q4 is on the horizon, and your video technology should be optimized and ready to perform. After all, Q4 brings...
Press Release

JW Player Announces Expansion of Global Footprint with Opening of European Headquarters in London, Adds Engineering and Support Teams in the Netherlands

The company also announces new global customers utilizing its best-in-class streaming, monetization and discovery technology including, Channel 5, Lagardere, Webemedia and Spiegel Online
News Room

The web is littered with videos that play automatically that nobody asked for

According to the web video tech company JW Player, 65% of video plays that happen via Chrome browsers start automatically, without a person clicking on a play button. More...
Blog

In Support of Today’s Action for Net Neutrality

1 min read | 07/12/17

You may have heard about today’s Day of Action to Save Net Neutrality — also known as the Battle for the Net. That sounds dramatic, and rightly so. Websites,...
Blog

How to Make Your Viewers Happy AND Boost Video CPMs

1 min read | 07/10/17

It’s no secret advertisers are hungry for video content and its viewers. The good news for digital publishers is that a programmatic approach makes it possible for anyone with...
News Room

Live Video Is About Branding – And Acquisition – For Publisher This Old House

This Old House, a multiplatform media company with tie-ins to a popular PBS television program for DIY home improvement enthusiasts, is doubling down on its live offering using JW...
Blog

Cool for the Summer: Chromeless Player, Playback Rate Controls, and More

4 min read | 06/21/17

Despite the distractions of warmer temperatures and cloudless skies here in New York City, JW Player HQ has been buzzing with activity as we released features to keep up...
Blog

Farewell to the cloud-hosted JW Player 6 and say hello to JW Platform Delivery API V2!

2 min read | 06/5/17

Better Delivery through API Science Building great toolsets to deliver videos seamlessly and at scale is one of the core missions of JW Player. We are excited to announce...
News Room

JW Player Taps Vonage’s Calamera as CTO

JW Player claims more than 20,000 customers, including enterprises such as Univision, Hearst, Red Bull, VICE Media and Bell Media. Its video player footprint spans 193 countries and is...
News Room

Video: User Experience, Branding, and Content Monetization

JW Player's Eric Boyd and Streaming Media's Tim Siglin discuss streaming players and delivering a consistent end user experience in this interview from Streaming Media East 2017.
Blog

LDV Vision Summit: Computer Vision and the future of Video Publishing

1 min read | 05/31/17

  Recently JW Player co-founder Brian Rifkin spoke on the “What’s on Now?” panel at the LDV Vision Summit. This two day conference in NYC covered how trends in...
Blog

How to Livestream on Facebook, Twitter, and YouTube at the Same Time

4 min read | 05/25/17

  Livestreaming continues to gain traction as Facebook, Twitch, and YouTube ramp up their real-time video capabilities. While publishers have had success on each of these platforms, they’ve limited...
News Room

Former Tremor Video CEO Bill Day Finds New Home at JW Player

It’s a bright day for JW Player. The network-independent video platform, whose customers span across 193 countries, has hired on Bill Day as its new Chief Operating Officer. The...
Press Release

JW Player Appoints Bill Day Chief Operating Officer

JW Player announces Bill Day as Chief Operating Officer (COO).
News Room

Video Scarcity Pushes Publishers To Consider Context – Not Just Reach

Publishers that sell out of video inventory quickly are trying to increase video engagement by improving the quality of the user experience – not just chasing reach at the...
Press Release

World’s Top Media Leaders, Brands and Enterprises Join Lineup for JW INSIGHTS 2017

The agenda for JW Insights 2017 announced
Blog

JW Insights Conference 2017 | Register Today!

1 min read | 05/10/17

  We are one week out from JW Insights, which kicks off at noon next Thursday, May 18 in midtown NYC. This is our 4th annual conference about online...
News Room

Opera TV teams up with JW Player

Opera TV has entered into a partnership with the digital and mobile video platform and player company JW Player. As a result, Opera TV Snap and JW Player will...
News Room

An inside look at 4 of the coolest offices in NYC tech

JW Player pioneered video on the web, and back in 2008 they were the world's first open source video player. Today, they've grown up and have customers spanning the...
Blog

Redefining “Batch” in our Analytics Pipeline

5 min read | 03/28/17

  Much like the legendary Gordian Knot, sometimes when a problem becomes too thorny to solve, you just need to approach it from a different perspective. Especially in the...
Blog

The Future of Live and Video Everywhere

4 min read | 03/24/17

2016 was a bellwether year for livestreaming, with everything from social networks like Facebook, corporate sites, and the mobile web all offering outlets for real-time video. However, according to...
Blog

What to Do Once Your Video Starts Trending

3 min read | 03/17/17

Internet trends arrive fast and disappear even faster. So when your video starts to gain traction, you want to be ready to engage your new viewers and build on...
News Room

3 Reasons Video Technology Will Undergo a Sea Change in 2017

2016 was a watershed year for video: Live streaming changed the face of broadcasting, delivering breaking news over social feeds; Apple and Google made their browsers consistent with the...
Blog

Google IMA Ends Flash in 2017

2 min read | 02/28/17

The end-times are near for Flash! As you know from our last blogpost about Flash, the technology is quickly being pushed out in favor of HTML5 thanks to Google....
Blog

Google IMA Ends Flash in 2017

2 min read | 02/28/17

The end-times are near for Flash! As you know from our last blogpost about Flash, the technology is quickly being pushed out in favor of HTML5 thanks to Google....
News Room

When it comes to video, more publishers are betting on mobile web versus apps

Video viewership inside mobile apps has been going down for several years now, according to video tech firm JW Player. In the last 10 months of 2016, the share...
Blog

Mobile UI in 2017 – Big Things On Small Screens

6 min read | 02/1/17

Did you know that by some metrics, mobile video plays are becoming more prevalent than desktop? On top of that, some sites have 80% or more of their viewers...
Blog

Catch JW Player This Thursday at The Product Group Meetup

1 min read | 01/30/17

Those of you in the NYC area will have a chance to hear JW Product Manager Henry Lee present at the upcoming “The Product Group” Meetup this Thursday. He...
Blog

Analytics Segmentation: Ad Impressions

1 min read | 01/25/17

Last August, our data exploration tool Segmentation launched and has helped Advanced Analytics users take control of their data and dig deeper into video performance trends. This month, we...
Blog

Casting and AirPlay Updates in JW 7.9

1 min read | 01/19/17

JW 7.9 brings a major refactor to Casting support that aims to make integrating with the popular second screen experience even easier. You are no longer required to register...
Blog

Casting and AirPlay Updates in JW 7.9

1 min read | 01/19/17

JW 7.9 brings a major refactor to Casting support that aims to make integrating with the popular second screen experience even easier. You are no longer required to register...
Blog

Meet Nicole, Product Designer at JW Player

1 min read | 01/17/17

At JW Player, our Design team is a cross-functional team comprised of Product Designers and UX Engineers focused on user experience, design, and research for all products and company...
News Room

What’s The Potential For Programmatic Video?

Dave Otten, CEO and Founder, JW Player, expects programmatic to emerge as a key factor in over-the-top TV (OTT) environments, as well as desktop and mobile. “Programmatic will follow...
Blog

Vectorizing Videos: Leveraging DeepWalk for Video Recommendations

3 min read | 01/11/17

One of the core services JW Player offers to video publishers is that of turn-key recommendations that can drive higher engagement, watch time, and retention among their viewers. For...
News Room

Life After Flash: Will Producers Move to HLS, DASH, or Both?

JW Player’s John Luther, who spoke at Streaming Media West, shared some statistics about Flash, HLS, and DASH usage among the more than 2 million websites and 17 billion...
Blog

JW Player Now Supports Mobile Web Autoplay

3 min read | 12/21/16

Desktop or mobile, web or native app, autoplay or click to play, unmuted or muted on start. There are lots of things to consider when thinking about how you...
Blog

Make JW Player Your Website’s Hero

7 min read | 12/19/16

A few pages on our website use full-motion backgrounds to catch the eye of our visitors. Our recently redesigned homepage as well as our 404 page use JW Player to...
Blog

Agile Incident Response for Big Data Systems

3 min read | 12/14/16

How We Increased Uptime and Decreased Engineering Stress Working in the big data world can be a little chaotic. For us that means a stable flow of 20k events...
Blog

Adobe, Yext and Kaltura Veterans Join JW Player Team

4 min read | 12/10/16

Adobe executive Stephan Rioux will lead JW Player’s Enterprise Sales team, industry veterans from Kaltura and Yext also join leading video solutions company. NEW YORK – Dec. 10, 2016...
Blog

Peek into JW Player’s User Research Process

1 min read | 12/7/16

  Any UX practitioners watching the HBO series Silicon Valley may have been screaming at their TVs during season 3’s final weeks. The fictional consumer-facing compression platform Pied Piper...
Blog

JW Live Simplifies Live Streaming

2 min read | 12/2/16

Live streaming is becoming a critical part of the video strategy for many content creators and publishers, especially given the popularity of Facebook Live. However, because of the complexity...
Press Release

Streaming Media Taps JW Player as Top Video Player Solution

Industry publication Streaming Media taps JW Player for its video solution
Press Release

Advertising Age Names JW Player as One of the 50 Best Places to Work in Advertising & Media

JW Player named one of the 50 best places to work by Ad Age
News Room

Advertising Age Names JW Player as One of the 50 Best Places to Work in Advertising & Media

Little-known fact about JW Player: YouTube used a version of JW's video player for two years before Google came along. The company has been in the online video space...
Press Release

JW Player Launches ‘Click, Shoot, Live’ Cloud-Based Enterprise-Grade Live Streaming

JW Player launches a cloud-based live streaming product
News Room

JW Player Launches Live Solution, Promises Ease for Publishers

Streaming with Facebook Live and YouTube Live is simple, JW Player knows, and that's the model it tries to match with JW Live, the live video solution launching today....
Blog

360 Video & Virtual Reality (VR) in JW Player Part 2 : Getting Started

5 min read | 11/8/16

UPDATED AUGUST 2021: The current player version no longer supports 360 video. In Part 1 of our 360 Video / VR blog series, we presented an overview of the...
Blog

HTML5 by Default – The Deprecation of Flash in Major Browsers

4 min read | 10/31/16

Update: With HTML5 favored by default, the latest version of JW Player will ensure optimal viewing experience! JW Player has been working hard to understand the trend of HTML5...
Blog

HTML5 by Default – The Deprecation of Flash in Major Browsers

4 min read | 10/31/16

Update: With HTML5 favored by default, the latest version of JW Player will ensure optimal viewing experience! JW Player has been working hard to understand the trend of HTML5...
Blog

360 Video & Virtual Reality (VR) in JW Player Part 1 : State of the Industry

9 min read | 10/27/16

UPDATED AUGUST 2021: The current player version no longer supports 360 video. JW Player is proud to announce support for 360 Video playback and VR in our HTML5 player....
Press Release

JW Player Launches Innovative Video Recommendations Engine, Increases Publishers Ad Revenues Up to 50%

JW Player announces its video recommendations engine to increase engagement and ad revenue for publishers
Blog

JW Recommendations – Powerful Content Discovery

3 min read | 10/20/16

It’s been a year since JW Recommendations launched and since then the product has been delivering millions of extra plays a day to publishers. This week’s release of Video...
News Room

JW Player adds VR/360° Video to Online Video Platform

“JW Player has been a terrific partner in our early successes,” said McClatchy's director of video product and operations, Meghan Sims. "JW Player 360° video technology is an important...
Press Release

JW Player Launches VR/360° Video, Only OVP Delivering SDKs to Create VR Video Apps

UPDATED AUGUST 2021: The current player version no longer supports 360° video. Digital video solutions leader further expands extensive platform lineup wit
Blog

Live Streaming Just Got Easier

1 min read | 10/10/16

Has setting up a live stream ever given you a headache? It used to be the case that setting up a live stream involved many steps and a lot...
Blog

Now, JW Customers Can Create a Roku Channel in a Few Simple Steps

1 min read | 10/7/16

JW Player thrives on providing publishers with easy-to-use tools for distributing and monetizing their video content across platforms. That’s why we’re thrilled to partner with Roku to help video...
Blog

Explaining Video Accessibility For The Web

5 min read | 10/6/16

JW Player has included support for captions with its online video player for years by using internal player components to handle both the rendering and parsing processes. As support...
Blog

Make Your Video Go Viral with SEO

9 min read | 09/26/16

Introduction For publishers, a viral video is the holy grail of online video. Besides the immediate spike in ad revenue, a viral video can do wonders for brand recognition...
News Room

Apple and Google Browser Tweaks Could Boost Mobile Video

“This could be a big deal for web video. I think when people start adjusting their video players and websites there will be a significant uptick for publishers in...
Blog

My Internship at JW Player

5 min read | 09/20/16

This summer I was very lucky to join JW Player as an engineering intern on the Data Team. It has been a fantastic experience. Aside from sailing on the...
Blog

Introducing our newest JW Player Analytics dashboard feature: “Segmentation”!

1 min read | 09/14/16

JW Player’s Analytics dashboard is focused on helping online video publishers track key, top-level video metrics in real-time.  Our goal is to empower users to make quick decisions to...
Blog

Meet JW Player at IBC 2016

2 min read | 08/31/16

The JW Player team is excited to be headed to Amsterdam’s IBC 2016 conference. Each year at IBC, broadcasting professionals in every discipline from strategy to technology gather to...
News Room

JW Player Pulls the Curtain Back on Showcase

With Showcase, brands can create standalone video websites or create video-heavy sections for their existing sites. Those pages can be branded with your own logo and footer text. JW...
Press Release

JW Player Pulls Back Curtain on JW Showcase, Free Platform for Publishers to Design Video Galleries in One Easy Step

The world’s most widely distributed digital and mobile video solutions company launches first-of-kind one-click free video web app builder to its best-in-c
Blog

Customer Spotlight: WWE

1 min read | 08/17/16

The JW Player team is always hard at work developing products that meet the needs of our customers’ evolving video strategies. This video series highlights the unique value that...
Blog

JW Player’s DRM Support in HTML5 & Mobile

3 min read | 07/27/16

Update: JW Player is dedicated to protecting your content with DRM support. JW Player 7.5+ provides support for Apple FairPlay, Clearkey, Google Widevine, and Microsoft PlayReady DRM. We also...
Blog

JW Player’s DRM Support in HTML5 & Mobile

3 min read | 07/27/16

Update: JW Player is dedicated to protecting your content with DRM support. JW Player 7.5+ provides support for Apple FairPlay, Clearkey, Google Widevine, and Microsoft PlayReady DRM. We also...
News Room

Unlocking Video’s Value in the OTT Era [AD SUMMIT VIDEO]

JW Player Co-founder and SVP of Video Sales Brian Rifkin joins panel discussion at the Video Ad Summit about monetizing video content publishers and creators. The panelists addressed a...
Blog

New Dashboard User Roles

1 min read | 07/18/16

At JW Player we love getting feedback from our users.  For those of you who use the JW Player dashboard frequently, we’ve been hearing that you would like to...
Blog

Announcing the JW Player Developer Portal

2 min read | 07/11/16

If you’ve used our technical documentation over the last couple of months, you’ve probably noticed some changes – and we hope you like them. JW Player did a soft...
Blog

JW Player Pipeline Conversion Project

8 min read | 07/6/16

Introduction JW Player receives an average of 45,000 log entries per second (or “pings”) into a lambda architecture data pipeline. This equates to a daily data set that contains...
Blog

JW7: One Year Later and 3 more Reasons to Update

3 min read | 07/1/16

A lot has changed in the online video landscape since JW7 launched in June of 2015. Viewing habits and technology standards are constantly shifting. The player has met  these...
Blog

Introducing JW Showcase for the Web

3 min read | 06/29/16

Today we’re excited to launch JW Showcase, our new video web app builder. JW Showcase makes it easy for anyone to create a video website without writing a single...
Blog

JW Player SDK 2.3.0: VPAID 2.0 Interactive Ads in Native Mobile

2 min read | 06/24/16

The JW Player team is happy to announce that the JW Player SDK for iOS and Android version 2.3.0 can play VPAID 2.0 interactive video ads in HTML5 on...
News Room

JW Player Nabs Univision As Enterprise Customers Expand to Almost 600

JW Player announced yesterday that it has added Univision as a new enterprise customer in the first quarter, a significant win for the company. JW Player’s platform is being...
News Room

Univision taps JW Player for OTT, mobile video streaming during Copa America tournament

JW Player scored a deal with Spanish-language television network Univision to support its online and mobile streaming efforts during the Copa America Centenario, a futbol tournament being played for...
Press Release

JW Player Adds Top Global Media Companies to Its Expanding Customer Roster, Nearly 600 New Enterprise Customers in Q1 2016

JW Player adds nearly 600 new customers in the first quarter of 2016
Blog

An Easier Way to Run Spark Jobs on AWS EMR

1 min read | 06/16/16

At JW Player, we use Spark to explore new data features and run reports that help drive product decisions and improve algorithms. But doing data analysis at the terabyte...
Press Release

JW Player Taps Pablo Calamera as Chief Technology Officer

JW Player names Pablo Calamera as CTO.
Blog

JW Developers at Empire JS 2016

1 min read | 06/1/16

Last week, 10 JW Player engineers attended Empire JS to support one of our own, Donato Borrello, who spoke about “The Nitty Gritty of Video Transmuxing in JavaScript,” and...
Blog

Building The Insights Video Experience

7 min read | 05/27/16

For this year’s annual JW Insights Conference, we decided to try something new. Our live streaming and post-event experiences needed to be engaging, intuitive, and elegant. Here’s how we...
News Room

Innovations from Playboy and Vice Highlighted at JW Insights

This week at JW Insights conference (hosted by JW Player), former Buzzfeed president and current founder of live stream news channel Cheddar, Jonathan Steinberg, proclaimed that a business created...
Blog

JW Platform’s Data-Driven Recommendations & Feeds

4 min read | 05/13/16

Franklin Dement, Product Manager for JW Platform’s Data-Driven Recommendations, explains new features as well as best practices for implementation. Why use Data-Driven Recommendations? Launched in November 2015 to a...
News Room

JW Player’s Otten: Amazon Video Direct could boost indie publisher revenues, audience base

"We view it as another closed ecosystem," said Dave Otten, CEO and co-founder of JW Player, in an interview with FierceOnlineVideo. He said the enterprise-focused online video platform provider...
Blog

Adaptive Streaming with HLS in HTML5

4 min read | 04/27/16

Update: JW Player now offers the highest quality HLS playback across HTML5 desktop and mobile devices! Our market leading HLS support allows you to deliver innovative video experiences for your...
Blog

Building a Better Developer Community: DevRelCon Takeaways

5 min read | 04/22/16

On Saturday, I attended DevRelCon. A one day, single track conference for developer relations managers/ technical evangelists/ developer advocates/ whatever you prefer to call the people who help others...
Blog

JW Player SDK for iOS & Android 2.2 – TV Casting, DVR, CEA-608, Offline Playback

4 min read | 04/15/16

UPDATE: In 2018, JW Player released the following SDKs for Android 3.0.  The JW Player mobile team has been hard at work to build the top developer-requested features for...
Blog

JW Player & Wowza Masterclass Webinar Series

1 min read | 04/5/16

Please join Ryan Jespersen, Scott Kellicker, and myself in a first ever four-part Stream Talk Masterclass webinar series. We will show off real-world examples and demonstrate how to enable,...
Blog

Grow Your Audience With Our New JW Player Real-Time Analytics

4 min read | 03/28/16

In the new JW Player Analytics Dashboard, we’ve changed the way we analyze data in an effort to empower you with the information you need to grow. FEATURE SPOTLIGHT: ...
Blog

Grow Your Audience With Our New JW Player Real-Time Analytics

4 min read | 03/28/16

In the new JW Player Analytics Dashboard, we’ve changed the way we analyze data in an effort to empower you with the information you need to grow. FEATURE SPOTLIGHT: ...
Blog

New Ad Scheduling Tools Provide a Revenue Boost for Long Form Content

2 min read | 03/16/16

The JW Player product team has just launched a new set of features that make it easier for customers to amplify revenue potential on long form content.  The new...
Blog

Design Branded Skins with JW7 Designer Kit

1 min read | 03/7/16

We’re striving to give not only developers, but designers more tools to make customizing player experiences for JW7 simple and encouraging. Our team is excited to announce the first...
News Room

Tasting Table And Newsy Tap Apple’s tvOS To Reach Millennials In Leanback Mode

Tasting Table uses JW Player as its video player across its owned and operated sites, so when the video platform released an open-source Apple TV App builder this month,...
News Room

JW Player’s open-source app builder could change the mobile OTT game for smaller providers

Enterprise online video platform provider JW Player is taking a bold step into the mobile app world. The company launched a new open-source product, Apple TV App Builder, which...
News Room

Ready to build an app? Here are 3 app makers you need to know about

Developing an app rarely proves to be a quick, easy endeavor. Fortunately, several companies recently have launched app builders to help developers create innovative offerings for a range of...
Blog

What happens when you press play? An overview of the JW Player SDK for Android stack.

5 min read | 02/24/16

Have you ever thought about what happens when you press play on an Android device? There is a lot of hidden complexity to playing video on your mobile phone...
News Room

JW Player’s Apple TV Builder App featured in the Platforms + Tech section of Cynopsis Media

JW Player, best known for its video player, announced the launch of its new Apple TV Builder App. The app, the company says, allows customers to develop customized apps...
News Room

JW Player launches for Apple TV app framework

The new Apple TV App Builder is designed to allow JW Player customers to develop a customised app for new, fourth generation Apple TV devices with no coding, minimal...
News Room

JW Player launches Apple TV App Builder

JW Player, the digital and mobile video platform and player, has unveiled its Apple TV App Builder, a new open-source product within the JW platform. The Apple TV App...
News Room

Tasting Table launches Apple TV app in 24 hours thanks to JW Player’s new tvOS framework

Thanks to JW Player’s new tvOS app framework, Tasting Table was able to successfully build and submit an Apple TV app for review in less than 24 hours. JW...
Press Release

JW Player Launches Apple TV App Builder, Signs Tasting Table as Pilot Customer

JW Player announces its ability to support Apple TV App Builder.
Blog

Our JW Player for Apple TV Beta is Beautiful, Easy–and Free

2 min read | 02/17/16

We’re excited to announce the Beta of our new JW Player for Apple TV app builder. This software enables anyone to easily put their video content on the new...
Blog

Our JW Player for Apple TV Beta is Beautiful, Easy–and Free

2 min read | 02/17/16

We’re excited to announce the Beta of our new JW Player for Apple TV app builder. This software enables anyone to easily put their video content on the new...
Blog

JW Player Mobile SDKs Now Featuring AVPlayer and ID3 Timed Metadata

5 min read | 02/3/16

The JW Mobile team is excited to bring you our latest update to the JW Player Mobile SDKs. Version 2.1 of the JW Player SDK for iOS now uses...
News Room

Life After Flash: Will Producers Move to HLS, DASH, or Both?

Though HLS only plays natively in the Safari browser on the Mac, most off-the-shelf players, such as JW Player, enable playback either via Flash or JavaScript, so achieving pervasive...
News Room

Competition, consolidation, and … Cosmo? A look at OTT’s year to come

You see a Sports Illustrated, or a GQ or People Magazine. If they decided they wanted to do a service, they could really knock it out of the park"...
News Room

The 20 Largest Startup Funding Rounds of 2015

JW Player, the advanced media player, has raised $20M in a Series D round led by Greycroft Partners and support from e.ventures, Cue Ball and Greenspring Associates. CEO Dave...
News Room

JW Player gets $20M funding boost to expand its online video platform

JW Player, which built a niche for itself providing an online video platform targeted to enterprises, capped off a year of growth by completing a $20 million Series D...
News Room

JW Player Locks In $20M in Series D Funding to Build Insights Product

JW Player, the video platform that competes with Brightcove and Ooyala as a service provider for major publishers, has raised $20 million in Series D funding led by its...
Press Release

JW Player Raises $20M To Expand Its Video Platform

JW Player raise $20 million in Series D capital led by the Greycroft Growth fund.
Blog

Hive with Tez on EMR

5 min read | 12/15/15

Over half a billion videos are watched on JW Player video player every day resulting in about 7 billion events a day which generates approximately 1.5 to 2 terabytes...
Press Release

JW Player Delivers Premium Video Player Features for the Mass Market with Release 6.11

JW Player, a leading online and mobile video platform and player technology company, today announced the release of the latest version of its media player, JW Player 6.11.
Blog

JW Player 7.2 New Features

2 min read | 11/19/15

We’ve been hard at work on JW 7.2 for the past few months. We’ve crushed quite a few bugs and gotten a lot of your feedback via our beta...
Blog

How JW Player does Video Player Testing with QA Automation Tools

7 min read | 11/18/15

The major challenge with automated integration testing for a web player via browser automation tools is that these tools better serve the purposes of web applications such as e-commerce sites,...
Blog

Calling all Robots: JW Player SDK for Android 2.0!

3 min read | 11/17/15

Today we are releasing a major update to our JW Player SDK for Android. We completely rewrote the SDK to make it easier than ever for developers to add...
Press Release

JW Player Increases Hosting Volume Tenfold For Premium Customers

NEW YORK – Nov. 10, 2015 – JW Player, a leading digital and mobile video platform and player company, has updated its premium model to significantly increa
Blog

Apple TV & JW Player

4 min read | 10/29/15

This week, Apple started taking pre-orders for the new Apple TV. Previously, the devices had only been available to developers. Shortly after the Apple TV announcement in September, I...
Press Release

JW Player Expands Leadership Team with Top Tech Talent

Brent Wood, Formerly Head of Consumer Web and Mobile Engineering at Bloomberg, Joins Leading Video Technology Company as Chief Technology Officer; Rick Okin Joins as Head of Data Engineering
Blog

JW Player is now a Certified Publishing Partner by Google

1 min read | 10/15/15

Let’s get down to business: We know what it takes to excel with Google publishing solutions As one of Google’s Certified Publishing Partners, JW Player can help your business thrive....
News Room

Only 10% of ads are delivered in a mobile-compatible format

JW Player has released its latest Trends in Online Video report, focusing on the viewing habits of 1 Billion unique global viewers. Key findings include: Only 10% of advertisements...
News Room

Mobile Marketing Is Falling Under Viewing Trends

According to recent research findings from JW Player, only 10 percent of all ads are mobile marketing compatible, which has – according to the report on the results –...
News Room

Adblock Rates 10% to 30% Globally, Finds JW Player Report

How common are ad-blockers? In a report that analyzes data collected through July, video player company JW Player says between 10 and 30 percent of people use them in...
Blog

Designing for JW7

4 min read | 10/12/15

  With the release of JW7, we had an exciting opportunity to leverage our new skinning model for a new skin design as well as to reassess the user...
News Room

Mobile Advertising Lags Mobile Viewing

While the market has solidified in many ways, the most strategic video standards have still not been adopted widely in the industry, especially by advertisers. We hope our Trends...
News Room

Report: Just 10% of Video Ads Are Mobile-Compatible

A new report from JW Player finds that 36% of viewing is done on mobile devices (30% on smartphones and 6% on tablets). Despite this, JW found that just...
Press Release

New JW Player “Trends in Online Video Report” Highlights Slow Mobile Video Ad Growth and Ad Blocking Proliferation

Data From Over One Billion Global Video Viewers Found Only 10 Percent of Video Ads to be Mobile Compatible, Lagging Behind Increasing Mobile Video Consumption
Blog

Flash Throttling: Improving the Experience

2 min read | 10/7/15

There has been much ado in the news lately about Chrome and its active pausing of smaller Flash-based content. A recent post regarding this behavior was published when our VPAID...
News Room

The Streaming Media 100: The One Hundred Companies That Matter Most in Online Video in 2015

The fifth annual Streaming Media 100—our yearly list of the most interesting, important, and influential companies in online video— shows an industry that’s come into its own, one that...
News Room

How to Win With In-Game Advertising

With the rise of freemium games, studios have had to get creative in order to turn a profit and continue to produce high-quality gaming content. In-game ads have become...
Press Release

Project Everyone Taps Video Industry Leader JW Player as Global Digital Audio Technology Provider

Worldwide initiative will leverage JW Player's high quality audio capabilities and massive footprint to spread UN Global Goals to seven billion people in s
Blog

The New JW Player Video Caption Editor

4 min read | 09/24/15

  With nearly 15 billion plays each month globally, JW Player understands that our customers’ wide-ranging, diverse audiences are key to any successes in the ever-expanding world of online...
Blog

Fast String Matching for Analytics Quality at JW Player

17 min read | 09/23/15

At JW Player our analytics pipeline currently receives 4M pings per minute at peak times, providing the basis for insights to the publishers on our dashboards. Recently we have...
News Room

Global Providers in Over-The-Top Video Playback Team to Offer Premium Video Services

AllDigital for Video Platforms gives content owners and publishers automated workflows to upload more than 300 professional video CODECs at industry-leading speeds. While uploading videos, the system analyzes the...
Press Release

JW Player Spearheads Support of VPAID 2.0

World’s Largest Open Video Ecosystem Counters Google Chrome’s “Flash-Pocalypse” To Provide Customers with Uninterrupted Video Monetization
Blog

Greycroft Co-Founder Ian Sigalow’s Insight into the Software Industry

1 min read | 09/17/15

Thanks to our friend and investor Ian Sigalow, Co-Founder and Partner of Greycroft, for the excellent mention of JW Player in his recent blog post, titled, “The Great Deflation”....
Blog

VPAID 2.0 Now Available in JW Player 7.1

3 min read | 09/16/15

JW Player 7 now supports VPAID 2.0, the IAB standard that allows interactive video ad units to play in HTML5 without the use of Flash. VPAID 2.0 allows a...
Blog

VPAID 2.0 Now Available in JW Player 7.1

3 min read | 09/16/15

JW Player 7 now supports VPAID 2.0, the IAB standard that allows interactive video ad units to play in HTML5 without the use of Flash. VPAID 2.0 allows a...
News Room

JW Player teams with Vualto for DRM

Video player provider JW Player has teamed up with content delivery specialist Vualto to make Vualto’s digital rights management technology available to JW Player’s video publisher customers. Vualto’s technology...
Press Release

JW Player and Vualto Partner to Provide Premier DRM Options to Billions of Videos Viewed Each Month

Partnership gives JW Player customers a simple and streamlined way to protect valuable video content across all web browsers
Blog

CSS 3 & JW7 – A Skinning Introduction

5 min read | 09/8/15

In this article, we’ll explore the basics behind CSS and why JW Player chose CSS for its new skinning model. In addition, we’ll also explore some interesting modifications that...
Blog

Google IMA & MPEG-DASH in JW Player SDK for Android & iOS

2 min read | 09/3/15

The JW Player mobile team is excited to bring you the latest features for building a native iOS or Android video player in your apps and monetizing your content....
News Room

Horizontal, Vertical, Square? Why Every Shape Has a Place in Your Video Strategy

From King David to the Karate Kid, everyone loves a good underdog story. Long dismissed by purists, the vertical format (aka “portrait” orientation) is going mainstream and marking a...
Blog

How Chrome Power Saving will Affect JW Player

4 min read | 08/21/15

The developer teams from Chrome and Firefox1 have announced core changes to how they will handle Flash applications. Despite being an HTML5-first video player, these changes can affect video...
News Room

JW Player 7 Released, With DASH Support and Speed Improvements

Version 7 of the popular player includes MPEG-DASH support, completely rewritten code that loads 35 percent faster than the previous version, and CSS skinning. "We're the first to deploy...
Press Release

Mobile-Optimized JW Player 7 Launches as World’s Fastest Online Video Player

The industry's most advanced player technology improves performance on every screen and offers Quality of Experience analytics for publishers
Blog

Introducing JW Player 7

4 min read | 08/10/15

I would like to introduce JW Player 7 — our fastest, smartest, and most customizable player yet. JW7 was reengineered from the core API to the visual interface to...
News Room

JW Player reduces Pro online video player pricing — to free

"We relentlessly strive to provide the most advanced feature set at the lowest economic cost to our customers," said Dave Otten, CEO of JW Player. "Moving the Pro edition...
Press Release

JW Player Makes the Pro Edition of Its Flagship Online Video Player Free

Offers Enhanced Functionality To Publishers Using the World's Fastest Video Player For No Additional Cost
Press Release

LongTail Video Announces Expanded Advertising Support For Mobile

LongTail Video (www.longtailvideo.com), the leading provider of affordable, self-serve video solutions for web publishers, today announced expanded advertising support for mobile within the popular JW Player. 
Blog

Empowering Our Publishers with a New Dashboard

2 min read | 07/21/15

If you are not purely a JW Player API user, you are managing your JW Player experience using our publisher dashboard.  Our latest version of the dashboard has been...
Press Release

JW Player Hits Record H1 2015 Sales Growth

The world's most widely distributed digital and mobile video solution further expands global footprint
News Room

Autoplay Shouldn’t Rule Online Video

With Twitter following in Facebook’s wake with its recent launch of autoplaying video, autoplay has taken the crown as online media’s hot new fad. In fact, using autoplay results...
Blog

JW at Scale: Or How I Learned to Stop Worrying and Love Skew

11 min read | 06/29/15

JW Player introduced analytics as a major feature with JW6 in 2012. This allowed us to offer publishers insights into who was watching their content, including device, geo and...
News Room

The Video Industry Still Needs To Solve The Mobile Challenge

Despite all the advances in online video in recent years, most publishers' approach to mobile video continues to fail. These challenges were discussed last month in JW Player's second...
Blog

Improving HLS on Android – JW Player SDK for Android 1.2 Released

2 min read | 06/18/15

Today we are releasing version 1.2 of the JW Player SDK for Android. This version focuses on improvements in performance, flexibility, stability, and adds the following features: Faster HLS...
Blog

Geo-Blocking on JW Platform

1 min read | 06/18/15

  JW Player now offers geographic content restriction (geo-blocking) for videos hosted on JW Platform. This allows JW Platform users to control where their content is accessible. Users can...
News Room

Why Casting Is The Smart Alternative to Clunky, Complex TV Apps

Apps are everywhere. Today, native mobile apps (in contrast to browser-based web apps) offer a number of advantages to brands as well as consumers, many developers and device makers...
Blog

New Google Interactive Media Ads (IMA) Support

2 min read | 06/1/15

  Today we updated our Google Interactive Media Ads (IMA) SDK integration to provide the SDK’s complete suite of functionality. This adds new features not previously supported, makes old...
Press Release

JW Insights 2015 Experts Agree: Publishers Have Ineffective Approach to Mobile Video

JW Player’s annual JW INSIGHTS conference brought together experts from top video publishers and industry-leading technology companies to examine the online video space.
News Room

Verizon, Google Debate The Future Of Video ‘Pipes,’ Facebook’s Growing Front

What’s the future of content distribution and monetization, particularly as major players like Facebook, Google and Verizon make strategic moves to capture more share in mobile video? This was...
Blog

Platform Updates! Content Sunrise, Cloud-hosted Libraries and More

2 min read | 05/12/15

  Over the past few months, we’ve been hard at work updating JW Platform to improve flexibility and control for publishers. We’ve released cloud-hosted libraries, ad tag waterfalling, additional...
News Room

Creating a Consistent Branded Interface When Using JW Player

Attendees at the recent Streaming Media West conference got detailed instruction in using the JW Player video player thanks to Streaming Media contributor Robert Reinhardt. As part of his...
Press Release

JW Player Opens Submissions for Filmmaker Awards at JW Insights 2015

JW Player officially calls for young filmmakers in the greater NYC-area to submit short videos for consideration for The JW Player Filmmaker Awards
Blog

JW Player SDK for Android 1.1 Released

1 min read | 05/7/15

Today we are releasing our first major update to the JW Player SDK for Android. This release adds three important features: Closed captions. Media presentations can be accompanied by...
Press Release

JW Player Announces JW INSIGHTS 2015

JW revealed an A-list group of brands planning to participate in JW INSIGHTS 2015, the second annual conference being held in New York City on May 19, 2015
Press Release

Syndicaster and JW Player Partner to Deliver Best-in-Class Video Services Platform

Syndicaster and JW Player today announce the integration of JW Player into the Syndicaster Video Services platform to serve as the default video player
News Room

The State of HTML5 Video: Here’s What You Need to Know Now

Do brand marketers need to know about HTML5 video? Only if they care about having their videos viewable by every potential customer on every device. The Apple iPad was...
Blog

The State of HTML5 on the Fifth Anniversary of the iPad

3 min read | 04/7/15

For fans of HTML5, the release of the iPad, five years ago, was big news. The much-hyped device was not compatible with the popular multimedia platform Flash, a choice...
News Room

JW Player Debuts SDK for iOS Devices, JW Player Version 6.12

Video platform company JW Player announced this morning the launch of its iOS SDK (software development kit). With the SDK, publishers can add JW Player abilities to their native...
Press Release

JW Player Expands Mobile Offering with Launch of iOS SDK

JW Player today released the first version of their JW Player SDK for iOS, expanding their comprehensive mobile strategy and enabling publishers to make their video content accessible on...
Blog

Announcing JW Player SDK for iOS

2 min read | 03/31/15

Today we are releasing the first version of our JW Player SDK for iOS. This software developer kit (SDK) enables publishers to easily build the JW Player video playback...
News Room

JW Player and Microsoft Team Up to Help Content Owners Protect Their IP

The latest version of the JW Player aims to improve an issue that many digital video publishers, networks, and brands currently face: content and IP protection. The release, dubbed...
Press Release

JW Player Announces Integration with WordPress.com VIP

JW Player plugin for WordPress.com VIP allows publishers to stream, publish, and monetize video with the JW Player through a simple one-click activation
News Room

JW Player Brings Its Video Player To Android Apps

JW Player, the streaming video company that (in the words of its president Chris Mahl) helps online publishers find "life after YouTube, or life beyond YouTube," has made a...
Press Release

JW Player Surpasses 1 Billion Unique Monthly Viewers and Posts Exponential 2014 Revenue and Customer Growth

Over 1 billion unique monthly viewers watched video on the JW Player during December, marking the first time the company has surpassed the billion viewer milestone in a single...
Press Release

JW Player Furthers Mobile Strategy with General Availability of Android SDK

The JW Player SDK for Android is available on an annual licensing basis, giving publishers increased flexibility to create whatever video content they want, monetize it and build it...
Blog

Announcing the General Release of the JW Player SDK for Android

3 min read | 02/2/15

We’re pleased to announce the general availability release of our JW Player SDK for Android. This software developer kit (SDK) enables publishers to easily build JW Player video and...
Blog

Announcing JW Player for WordPress.com VIP

2 min read | 01/7/15

JW Player is excited to announce a partnership with WordPress.com VIP and the release of the JW Player for WordPress.com VIP plugin. WordPress.com VIP Enterprise customers now have full...
News Room

Amazon’s Kindle Fire, Samsung’s Galaxy top preferred video streaming devices, Adobe says

Adobe Digital Index’s Q3 benchmark report revealed that two tablet-size devices–Amazon’s Kindle Fire and Samsung Galaxy–are grabbing a huge share of video viewing rates. This is interesting in light...
News Room

JW Player reports rapid online video growth

JW Player is an increasingly popular online video player. “With 80 per cent of end users coming from outside the United States, our data represents a truly global audience,...
News Room

Europeans highest video watchers

According to findings from online and mobile video platform and player technology specialist JW Player, one in seven people on the planet and one in three people in the...
News Room

A Private Label YouTube Shows The Power Of Data Monetization

JW Player provides a clear example of how to monetize a data asset.
Press Release

JW Player Releases First Quarterly “Trends in Online Video Report”

The report highlights JW Player’s recent dramatic growth and analyzes video streaming and consumption habits across devices, platforms and geographies within its network of connected players
Blog

JW Player Releases First “Trends in Online Video” Report

3 min read | 12/11/14

Today we released our first quarterly JW Trends in Online Video report, which looks at the state of online video across six continents. Data reviewed includes findings for trends...
News Room

JW Player Releases 6.11 Update, Focuses on HLS Performance

JW Player announced the release of the 6.11 version of its eponymous media player today. The biggest improvements this time are to HTTP Live Streaming (HLS) features, which include...
Blog

Introducing JW Player 6.11 – Industry Leading HLS

4 min read | 12/4/14

Premium HLS Streaming Everywhere JW Player 6.11 is now available across all of our platforms. This release dramatically improves HLS functionality and supports new features from Apple’s latest specification....
Blog

Shop Small and Save Big With JW Player

2 min read | 11/18/14

As Small Business Saturday approaches, we would like to show our support for small businesses with a special promotion on our pro and premium player editions! These products offer...
Blog

JW Player Will Be Presenting at Streaming Media West 2014

1 min read | 11/10/14

JW Player’s VP of Devices, John Luther, will be presenting at Streaming Media West next week! John will be a speaker on the panel “Replacing Flash: Adaptive Streaming and...
News Room

Dish Network Could Drop CNN From Lineup For Good

As part of a strategic move to manage costs and adapt to changes in audience behavior, Dish Network is preparing to remove a number of channels, including CNN, from...
Press Release

Womensforum.com Partners With JW Player To Offer First-Of-Its-Kind Premium Digital Video Ad Platform

Womensforum.com, a longtime leader in the online women’s lifestyle space, has teamed up with JW Player to upgrade its WomensForumTV platform
News Room

Guess Who’s Leading The Online Video Revolution?

JW Player is named as one of the 8 interesting companies to watch as one of the great new infrastructure companies flocking to video’s modern-day Gold Rush to mine...
News Room

JW Player Launches Android SDK Public Beta

We’re pleased to announce the Public Beta release of our JW Player SDK for Android. This software developer kit (SDK) enables publishers to easily build the JW Player video...
Blog

JW Player Launches Android SDK Public Beta

3 min read | 10/8/14

We’re pleased to announce the Public Beta release of our JW Player SDK for Android. This software developer kit (SDK) enables publishers to easily build the JW Player video and...
News Room

JW Player: A Game Changer

When Maker Studios was sold to Disney for a record $900 million (if the final payout holds), the gauntlet finally was thrown down on how much investors and media...
News Room

Why YouTube isn’t enough for publishers

YouTube is the proverbial 800-pound gorilla of the video world, but a crop of specialist video tech providers are carving out lucrative niches by giving publishers the tools they...
News Room

With $20M, JW Player wants video publishers to look past YouTube

Video startup JW Player has raised a fresh $20 million round of funding to grow beyond its status as one of the most used non-YouTube video players. It’s a...
Press Release

JW Player Secures $20 Million in Series C Funding

JW Player announced today that it has completed a $20 million Series C financing round. It was led by Greycroft Growth and Greenspring Associates
Blog

JW Player Supports Net Neutrality

1 min read | 09/10/14

You might have noticed a “spinning logo” banner on the JW Player Labs site today. We are participating in the 2014 Internet Slowdown. The banner will only be shown...
Blog

Meet JW Player at the 2014 IBC Conference!

1 min read | 09/10/14

Update: JW7 is now available. Check it out here. Come meet our very own Jeroen Wijering at the 2014 IBC Conference in Amsterdam from September 13th-14th. IBC is the...
News Room

Nerdist Ditches YouTube to Promote Weird Al Video

YouTube is often synonymous with video marketing. But when silly songwriter Weird Al Yankovic asked multi-platform content creator Nerdist Industries to help produce a music video for his new...
News Room

JW Player Releases Version 6.10, Helps Publishers Monetize Video

Ad tag waterfalling becomes much less complex in this version, and publishers gain more precise ad scheduling. The improvements are coming fast for JW Player. Last month the company...
Blog

Introducing JW Player 6.10

4 min read | 08/27/14

Native VAST Ad Tag Waterfalling, Expanded Ad Scheduling, Chromecast Update JW Player 6.10 is now available across all of our platforms. This release adds simplified and more powerful advertising capabilities...
News Room

Building Interactive HTML5 Videos

The HTML5 element makes embedding videos into your site as easy as embedding images. And since all major browsers support since 2011, it’s also the most reliable way to...
News Room

SnagFilms, RiffTrax, and Baeblemusic add Chromecast support via JW Player

JW Player, a company that has developed an HTML5-based video player, has announced that a number of content providers that use its software are now able to stream their...
Press Release

SnagFilms, RiffTrax, and Baeblemusic Bring Content to the Big Screen

Baeblemusic, SnagFilms, and RiffTrax are using JW Player with Chromecast integration, enabling users to interact with their content through their tv sets
Blog

JW Player Customers Go Live with Chromecast

4 min read | 08/21/14

As the new kid (CTO that is) on the block, I’m excited to share that a number of our customers including Baeblemusic, SnagFilms, and RiffTrax have gone live using...
News Room

Top 3 Tips to Create More Engaging Video Content

What can brands new to the video space take away from the interest in clips like those from Weird Al? The massive scale that the “Tacky” video accomplished shows...
News Room

JW Player Scales Weird Al Yankovic’s “Tacky” Nerdist Video to the Top of the Charts

JW Player, a leader in online and mobile video, today announced that its advanced online video platform powered Weird Al Yankovic’s “Tacky” video on Nerdist. JW Player was used...
Press Release

JW Player Scales Weird Al Yankovic’s “Tacky” Nerdist Video to the Top of the Charts

JW Player announced that its advanced online video platform powered Weird Al Yankovic’s “Tacky” video on Nerdist. JW Player was used for the launch of the first video in...
Blog

Designing a Better World: Seamless Technology

1 min read | 07/25/14

JW to speak at UX Panel Jeroen Wijering, the creator of JW Player will be part of a panel discussion this Tuesday at the Meetup.com headquarters, and he will...
News Room

JW Player for the web has added support for Google Chromecast!

This is great news. JW Player is one of the most popular third party video player for embedded content. They have just added support for the Google Chromecast platform...
News Room

JW Player updated to version 6.9, brings Chromecast support to millions of sites

In April of this year, it was announced that JW Player would soon be adding support for the Chromecast, and today the feature finally went live for everyone. For...
Press Release

JW Player Jumps to the Big Screen, Boosts HD Streaming, and Enhances Accessibility with Version 6.9

Google Chromecast Support, HLS 1080p Encrypted Streaming, and Keyboard Controls are Key New Features in the Latest Version of the Leading Video Player on the Internet
Blog

Introducing JW Player 6.9

4 min read | 07/22/14

Keyboard Controls, HD 1080p Encrypted HLS, and Casting Last week we finished pushing out the latest version of JW Player to all of our platforms. The JW Player 6.9...
Blog

JW Player is Moving to GitHub

2 min read | 07/9/14

Those of you who’ve followed along with our open-source repository have probably noticed an unusual quiet spell on our check-ins the past couple of months. Rest assured, we haven’t...
Blog

Premium HTML5 Video Coming to a Browser Near You

3 min read | 07/2/14

With the recent announcements from Apple/Netflix and Mozilla, all modern desktop browsers will soon support the proposed HTML Encrypted Media Extensions (EME) standard. EME provides a standardized approach for...
News Room

JW Player Hires Innovators from Google, Salesforce and Apple to Expand Leadership in Digital Video

JW Player, a leader in online and mobile video, today announced that it has added key industry pioneers to its executive team to further drive innovation and growth in...
Press Release

JW Player Hires Innovators from Google, Salesforce and Apple to Expand Leadership in Digital Video

Eric Hoffert has been named Chief Technology Officer and Executive Vice President, Product, and John Luther joins JW Player as Vice President, Devices
Blog

Introducing JW Labs: Our Hub For Video Innovation

1 min read | 06/19/14

JW Player pioneered internet video as the world’s first open source video player. Today, we’re innovating for the future with technical and business thought leadership. We are excited to...
Blog

JW Insights Conference Highlights and Video On Demand

2 min read | 06/17/14

Thanks to everyone who attended the JW Insights conference in New York City at the end of May – we’re thrilled that thousands of our customers attended both live...
Blog

Online Video Pioneers Join JW Player Team

2 min read | 06/5/14

The JW Player team has just added two online video technology innovators to its roster! Eric Hoffert, co-founder of QuickTime, is now our Chief Technology Officer and John Luther,...
Blog

JW Insights Conference 2014 for Online Video Innovation & Thought Leadership

1 min read | 05/16/14

On May 30th 2014, we will bring JW Player customers together with thought leaders and influencers in online and mobile video technology at our first ever conference! You can...
Blog

Introducing Our Brand New Support Site!

1 min read | 05/12/14

We’re pleased to announce the launch of our new support site! support.jwplayer.com features lots of cool new tools to assist with your questions and troubleshooting. Let’s take a quick...
Blog

Free Webinar: The State of HTML 5 Video

1 min read | 04/9/14

On Wednesday 16 April at 2pm EST, we hosted a free webinar on the State of HTML5 Video. Jeroen Wijering was joined by Sam Dutton of Google Chrome and...
News Room

Optimize Your YouTube Content for a Multi-Channel Strategy

For years an online strategy meeting went something like, “we really need to tap into those younger demographics online, let’s put together a YouTube channel and start marketing to...
Press Release

JW Player Introduces Support for Google Chromecast

JW Player launches support for Google Chromecast
News Room

JW Player to Support Chromecast, Opening Living Room for Thousands of Content Providers

The march of content providers into the living room is getting yet another boost as JW Player, whose video solution is used by thousands of content providers, will support...
Blog

Chromecast & the Future Of Web TV

6 min read | 03/18/14

In this post, we’ll discuss the state of Web TV today and some thoughts on how & why Google’s Chromecast will boost its adoption. Named Gadget of the Year...
Blog

VAST 3 and VMAP 1 – Supporting New Standards in Video Ads

4 min read | 02/26/14

JW Player Ads Edition now supports the IAB’s VAST 3.0 and Video Multiple Ad Playlist 1.0 (VMAP 1.0) video ads standards. Each of these new specifications bring an array...
Blog

Implementing FCC Closed Captioning Requirements

5 min read | 01/30/14

As of January 1, 2014 the FCC requires programs on live US television to include closed captioning when they are re-shown on the Internet. Additional requirements include a set...
Blog

Android Fragmentation 101 for Video Publishers

4 min read | 01/13/14

We all know Android fragmentation is a big deal: tech journalists love to write about it. But how does this situation actually impact web video? In this post, we’ll...
Blog

2013: Year End Review

2 min read | 01/8/14

With 2014 in full swing, I thought it would be a good time to reflect on the last twelve months for JW Player and look forward to what we...
Blog

JW Player Pro Skins Redesigned

1 min read | 12/17/13

Today, we are proud to announce the freshly redesigned JW Player Pro Skins. JW Player has always offered customers the ability to create unique player skins, while also including...
Blog

The State of HTML5 Video: Fullscreen & WebVTT Advance

3 min read | 12/11/13

We just pushed our 8th version of the State of HTML5 Video Report, hitting 2 years of coverage for this exciting tech. In this post, I’ll provide some highlights...
Blog

Analyze this! – How to use JW Player’s API with Google Analytics

3 min read | 11/21/13

In this age of information, analytics are king. Content providers like to know how their products are being used and when people are using specific features. It comes as...
Blog

Video Ad Technology

3 min read | 11/13/13

As more overall video consumption moves online, Video advertising has experienced significant growth over the past several years.  The Interactive Advertising Bureau’s (IAB) annual Internet Advertising Revenue Report (U.S.)...
Blog

Interfacing with Video on Mobile Browsers

7 min read | 10/30/13

Whether you’re watching an episode of your favorite TV show, or wanting to see your best friend’s kid, cat, or dog roll around on the floor, videos are a...
Press Release

Longtail Video Changes its name to JW Player

LongTail Video, the leading provider of video solutions for web publishers, today announced that it will change its name and rebrand to JW Player
Blog

Introducing Our New, Old Name: JW Player

5 min read | 10/23/13

Today, we have exciting news to share with our community. After months of hard work, we are officially changing our company name from LongTail Video to JW Player. We...
Blog

Delivering HLS with Amazon CloudFront

3 min read | 09/26/13

In this blog post, we will setup Amazon Cloudfront to swiftly and reliably deliver an HLS stream around the globe. We’ll use JW Player to embed these streams, so...
Blog

Call to Action with JW Player

1 min read | 09/25/13

How to do it All you need to do here is set up a normal JW Player embed like we always do, and use our API, and onComplete(), to...
Blog

The State of HTML5: Firefox Now Supports MP4!

2 min read | 08/12/13

With Q2 of 2013 behind us, it is time for another update of our State of HTML5 Video report. The last few months have mostly been about filling in...
Blog

Age Verification with JW Player

3 min read | 08/5/13

As long as our player has been around, we have received requests from our customers asking for the ability toage gatetheir users. This feature presents users with an age...
Blog

Encoding HLS with Amazon Elastic Transcoder

4 min read | 08/1/13

Update: JW7 is now available. Check it out here. HLS is a powerful streaming protocol that Apple introduced in order to allow for live streaming on iOS devices. JW Player introduced...
Blog

Slow Motion with JW Player

3 min read | 07/1/13

As long as our player has been around, we have received requests from our customers asking to slow down video playback. Unfortunately, Flash never exposed any sort of playback...
Blog

The Cloud-Hosted JW Player & Why it is the Easiest Way to Go Live

3 min read | 06/21/13

If the term “cloud-hosted”, or “in the cloud” is still news to you, then get ready for the next wave of web-based services and applications. Software as a service...
Press Release

JW Player Expands Advertising Support for Mobile

LongTail Video announced expanded advertising support for mobile within the popular JW Player. The JW Player enables the delivery of VAST-compliant, pre-roll advertising
Blog

JW Player Expands Advertising Support For Mobile

2 min read | 06/17/13

We are happy to announce today that we have expanded advertising support for mobile within the JW Player. The JW Player now enables the delivery of VAST-compliant, pre-roll advertising...
Blog

Building Tooltip Thumbnails with Encoding.com

2 min read | 06/5/13

A great new feature in JW Player is the popup of quick preview images when mousing over the timeSlider. This allows viewers to seek to a particular position, or...
Blog

And the winner is…

1 min read | 05/15/13

Thanks to everyone who completed our survey. We received 3,000 responses! Input from our users is extremely helpful to us as we work to make JW Player better and...
Blog

New in JW Player: Responsive Design

3 min read | 05/3/13

With sales of mobile devices now outpacing those of desktop PCs, web designers face a challenge: how to best present content across all these devices. Smartphone screens average around 4”...
Blog

The State of HTML5 Video – Q1 2013

2 min read | 04/24/13

It’s been a busy first quarter for 2013! Already this year we have seen Microsoft’s foray into tablet with their Surface, and BlackBerry’s release of their long-awaited BB10 phone....
Blog

WHOISJW: Free To Watch Documentary

1 min read | 04/2/13

We’re pleased to hear the documentary about Jeroen and the JW Player is now free to watch! Here’s the announcement from its creators, PictureThis.tv: WHOISJW? The Best Kept Secret...
Blog

Introducing JW Player 6 for WordPress

2 min read | 03/13/13

Update: JW7 is now available. Check it out here. With over 400,000 downloads and counting, the JW Player for WordPress Plugin is an extremely popular way that our publishers...
Blog

The Pain of Live Streaming on Android

3 min read | 02/27/13

Streaming video on mobile devices remains one of the most challenging and frustrating experiences for viewers and broadcasters alike. When HTTP Live Streaming (HLS) was introduced, the goal was...
Blog

The State of HTML5 Video Report – IE 10 and More Text Tracks

4 min read | 01/24/13

Happy New Year! Update: JW7 is now available. Check it out here. This week we’re releasing another quarterly update to our online resource, The State of HTML5 Video Report....
Blog

Jan Ozer interviews JW on Apple HLS and MPEG DASH

2 min read | 12/6/12

One of the most sought-after features of JW6 is support for Apple HTTP Live Streaming (HLS), built into the new premium player. This feature enables publishers to have a...
Blog

Our New iPhone and Android Apps

3 min read | 11/19/12

We recently released brand new versions of our Bits on the Run Android app and Bits on the Run iPhone app to bring you mobile analytics, Facebook and Twitter...
Blog

Introducing Our Newest Online Video Player Update – JW Player 6

6 min read | 11/15/12

Update:  JW Player 7 has been released! With HLS and DASH support, our HTML5 video player reaches your audience everywhere, both on desktop and mobile browsers & apps! Check...
Blog

LongTail Raises $5 million From Greycroft

2 min read | 11/5/12

Dear LongTail Video Community, I am excited to share some very exciting news – LongTail Video has just completed its first venture financing round! In total, we raised $5...
Blog

LongTail Video Update after Hurricane Sandy

1 min read | 11/1/12

Update: JW7 is now available. Check it out here. As you all may know, LongTail Video is a New York City based company, and we too have been affected...
Blog

Video Metadata Practices to Boost SEO

6 min read | 09/26/12

Update: The content of this post is now outdated. JW7 is now available. Check it out here. Metadata is best described as data about your data. In the context of...
Blog

FOMS 2012 Recap: Here Come The Text Tracks!

3 min read | 09/6/12

FOMS (Foundations of Open Media Software) is an annual unconference for media engineers, known for its attitude of getting things done. This year’s edition – held in Paris, France...
Blog

Mobile platforms for video: understanding where and when

8 min read | 08/1/12

Here at LongTail, we have a unique opportunity to observe and understand how video is being watched over the Internet. Our popular video player (JW Player) and video hosting...
Blog

VAST & VPAID: Standardizing Online Video Ads

4 min read | 06/20/12

Update: JW Player 7 has been released! We have the fastest, full-feature HTML5 video player that integrates with every industry ad standard across all devices and platforms. Check out...
Blog

Using the Browsers’ New HTML5 Fullscreen Capabilities

4 min read | 05/24/12

Update: JW Player provides extensive fullscreen capabilities to give your audience an immersive video experience and help increase video engagement! Built-in fullscreen is supported on all browsers except Safari...
Blog

How to Stream Live Video From Your iPhone to the JW Player

3 min read | 05/3/12

A few people have asked us if they can stream live video from their iPhones directly to the JW Player. If you’re willing to install and configure a few...
Blog

The State of HTML5 Video Report – JavaScript, Market Share, Fullscreen, and More…

3 min read | 04/19/12

Update: JW7 is now available. Check it out here. In January 2012, we announced the launch of our online resource, The State of HTML5 Video Report. Since its launch,...
Blog

Encoding WebM Videos

3 min read | 03/6/12

WebM is coming up on its second anniversary. Released by Google as a royalty-free alternative to MP4, the video format has slowly gained traction on the web. MP4 still...
Blog

HTML5 Takes the Lead on Android Devices

4 min read | 02/28/12

Update: JW7 is now available. Check it out here. Even before Adobe’s announcement back in November that it would cease supporting Flash on Android devices, it was becoming clear...
Blog

HTML5 Video Ads: Coming To a Mobile Device Near You

4 min read | 02/21/12

As HTML5 grows its share of the online video market, web video publishers are beginning to look for ways to monetize videos being played outside of the traditional Flash...
Blog

Using Closed Captions for Online Video

5 min read | 02/13/12

Update: JW Player 7 supports the rendering of closed captions or subtitles in the video display! We support CEA-608 captions, WebVTT captions, and multiple languages to help customers increase...
Blog

Introducing The State of HTML5 Video Report

1 min read | 01/26/12

Update: JW7 is now available. Check it out here. Today we announced the public launch of our latest resource, The State of HTML5 Video Report. For two years our...
Blog

2011: Year in Review

1 min read | 01/9/12

With 2011 behind us and beginning of 2012 well on its way, I thought that it would be a good time to share some of our progress over the...
Blog

The Future of Mobile Video is Apple, For Now

5 min read | 12/12/11

Update: JW7 is now available. Check it out here. Consolidation has begun in the mobile video space. In early November, Adobe announced it would stop developing its Flash Player...
Blog

What is Video Streaming?

6 min read | 11/27/11

Update: Video streaming has changed significantly since this post was published in 2011. Enterprise video streaming providers understand that the online video industry has shifted towards creating valuable experiences...
Blog

JW Player 5.8 Released with Support for HTML5 Video Ads

2 min read | 10/18/11

Update: JW7 is now released. Check it out here. This release of the JW Player 5.8 focuses heavily on stability HTML5 playback and secure plugin loading. The major addition...
Blog

HTML5 Video: Still not there yet, but making headway

7 min read | 10/10/11

Update: JW7 is now available. Check it out here. Last year, we declared that HTML5 video was not quite there yet. Well, it’s nearly 18 months since that post, so what’s...
Blog

HD Video Everywhere!

2 min read | 08/24/11

These days, HD quality video is no longer an option – it is essentially a requirement. On the other hand, there are still quite a few viewers out there that are...
Blog

Optimize Your Video for Mobile Playback

4 min read | 08/12/11

With the Android and iOS platforms growing like weeds, online publishers are scrambling to mobilize their video players and profit from these additional viewers. Since Apple’s iOS doesn’t run...
Blog

Introducing: Bits on the Run Free

2 min read | 07/20/11

Update: Bits on the Run is now JW Platform. Check it out here. We’re excited today to announce the introduction of Bits on the Run Free, a new type of...
Blog

Our Tips for Shooting Web Friendly Video that Compresses Well

4 min read | 07/11/11

When it comes to bringing an attractive video experience to your website, the real star is of course the video itself. If your videos look attractive, viewers will be...
Blog

JW Player 5.7: All about HTML5 Playlists

1 min read | 06/23/11

Update: JW7 is now available. Check it out here. This release of the JW Player 5.7 focuses heavily on lifting HTML5 support closer to parity with Flash. The most...
Blog

Adding Video to Your WordPress Blog

4 min read | 05/6/11

Update: JW7 is now available. Check it out here. The amount of video content on the Internet has exploded over the last few years. This is due in large part to...
Blog

JW Player 5.6 Adds Support for Audio Files in HTML5, plus YouTube HD

2 min read | 04/28/11

Update: JW7 is now available. Check it out here. While the JW Player version 5.5 release added some exciting new developer capabilities, JW Player 5.6 focuses on bringing publishers...
Blog

Supporting Mobile Video on Your Site

3 min read | 03/2/11

Update: JW Player now provides HLS and DASH support which enables you to deliver video across mobile browsers and iOS & Android apps! Multiple media format support ensures your...
Blog

What is Flash Stage Video, and How Does It Affect Me?

3 min read | 02/22/11

Last week, Adobe released a new version of Flash – 10.2, containing a new hardware acceleration mode for H.264, called Stage Video. Common Questions: Doesn’t Flash already support hardware...
Blog

W3C WebTV: Adaptive Streaming & Content Protection

3 min read | 02/15/11

Last week, the W3C held its Second Web & TV Workshop in Berlin. The workshop focused on the convergence of web technology and broadcasting. In other words, how will...
Blog

Live Streaming Using Wowza EC2

5 min read | 02/9/11

Publishing a few on-demand videos can be cheap and simple: just upload the videos to your site and use a tool like the JW Player to embed them on...
Blog

Browser Video Codec Support – Does it Matter?

3 min read | 02/3/11

Update: JW7 is now available. Check it out here. The Google Chrome team recently announced it would drop support for the H.264 video codec. Dropping H264 is beneficial for...
Blog

A Word about YouTube Support in the JW Player

1 min read | 02/1/11

In order to support YouTube’s monetizable videos through the JW Player, YouTube would like us to upgrade to their AS3 chromeless player. This upgrade would mean that you, as...
Blog

Building A Video Sitemap

4 min read | 01/25/11

Update: JW7 is now available. Check it out here. Is your goal to increase the total number of video views on your site? Are you having trouble ranking high within search engine results?...
Blog

BitsontheRun.com Makes the Move to LongTailVideo.com

2 min read | 12/21/10

Update: JW7 is now available. Check it out here. In early 2010, we officially merged with our longtime partner, Bits on the Run. Bits on the Run has gradually...
Blog

JW Player 5.4 for Flash and HTML5 Released

2 min read | 12/13/10

Update: JW7 is now available. Check it out here. We are pleased to announce the official release of JW Player 5.4. Version 5.4 supports both Flash and HTML5, and...
Blog

Using the JW Embedder to Embed Your Player

1 min read | 12/3/10

Update: Flexibility has always been a big part of our JavaScript video player API! We now offer a wide range of options for you to embed JW Player onto...
Blog

JW Player JavaScript API Webinar

1 min read | 11/22/10

Update: JW7 is now available. Please check out our new Javascript API here. The JW Player Team is excited to present their first webinar on the JW Player JavaScript...
Blog

Joomlarulez: Integrate the JW Player with Your Joomla CMS

2 min read | 11/15/10

Update: JW7 is now available. Check it out the skins here. Joomlarulez has developed unique ways to integrate the JW Player for Flash into your Joomla CMS. Joomlarulez, a...
Blog

Free Webinar: Introduction to the JW Player JavaScript API

1 min read | 11/11/10

The JW Player Team is hosting a Free Webinar on the new JavaScript API introduced in the JW Player 5.3 release. Live examples and tips on how to best...
Blog

JW Player a Winner in the 2010 Streaming Media Readers’ Choice Awards

1 min read | 11/9/10

Update: JW7 is now available. Check it out here. We are honored to accept the award for Best Streaming Innovation in the Media-Readers-Choice-Award-Winners-71178.aspx”>2010 Streaming Media Readers’ Choice Awards. LongTail...
Blog

JW Player 5.3, HTML5, and You

5 min read | 10/28/10

Update: JW7 is now available. Check it out here. Common misunderstandings about HTML5, Flash, and the JW Player The release of JW Player 5.3 introduced some important new changes...
Blog

Introducing the JW Player for Flash and HTML5

4 min read | 10/12/10

Update: JW7 is now available. Check it out here. For several years, the JW Player has been a leader in the web video world.  Until recently, this has almost...
Blog

FOMS: Funny Name, Serious Talk about HTML5, Bitrate Switching, WebM, and WebSRT

4 min read | 10/8/10

Update: JW7 is now available. Check it out here. Last week, in the midst of our normal support requests and software development, we found a way to squeeze in...
Blog

Understanding Video Analytics

6 min read | 09/27/10

Online video is slowing becoming ubiquitous – used more and more by publishers to promote their products and services to their customers. So how do you measure just how...
Blog

JW Player 5.3 Beta Integrates HTML5 Support

2 min read | 09/13/10

Given the overwhelmingly popular response to the HTML5 Beta, we have decided to incorporate the HTML5 player functionality into the 5.3 release of the player. This means you can...
Blog

Transcoding Best Practices

6 min read | 08/30/10

Core Wisdom Transcoding is something of an art form whereby one must balance dozens of requirements, formats, parameters and more. Sometimes this can seem daunting for those that just...
Blog

Introducing the Open Video Ads Project

1 min read | 08/24/10

About Open Video Ads Update: JW7 is now available. Check it out here. Open Video Ads is an open source initiative dedicated to the development and distribution of Flash (AS3) and...
Blog

Securing Your Content

6 min read | 08/9/10

Update: JW Player supports industry standard DRM (Digital Rights Management) to help secure your content. JW Player 7.5+ supports Clearkey, Widevine, FairPlay and PlayReady DRM. Use this Stream Tester...
Blog

Bits on the Run Releases a New Dashboard

1 min read | 07/22/10

Last week, Bits on the Run, our online video platform for streaming, hosting and transcoding, released a new and improved Dashboard.  This release contains several significant improvements to both...
Blog

Podcast on HTML5: LongTail’s Jeroen Wijering Live

1 min read | 07/14/10

For those of you interested in learning more about HTML5 video and where it’s going, Jeroen Wijering, the creator of the JW Player, is speaking today on Dan Benjamin’s...
Blog

JW Player 4.7 Released

1 min read | 07/14/10

Update: JW Player 7 is released! Download it here for free. We’ve released two player updates this week which bring bug fixes to the v4 and v5 players. JW Player...
Blog

Amazon CloudFront Brings Streaming to the Masses

5 min read | 07/7/10

Update: JW7 is now available. Check it out here. When Amazon introduced RTMP streaming for CloudFront, it was big news for the Flash platform in general, and here at...
Blog

Upgrading our Skins Library

2 min read | 06/25/10

Update: JW7 is now released! Check out our new CSS Skinning here. You may have noticed that we recently enhanced our skins library by adding a handful of new...
Blog

An Overview of Audio and Video Transcoding

7 min read | 06/22/10

Update: JW Player’s proven video hosting and management cloud platform helps customers streamline their workflow with high efficiency! Our video hosting solution encodes tens of terabytes each week and...
Blog

Safari & Quicktime are not Web Standards

4 min read | 06/7/10

To call HTML5 Video a hype would be an understatement. Every week, major tech companies announce improved support or new breakthroughs. Literally hundreds of new blogposts a day pop...
Blog

JW Player 5.2 Introduces New Skinning Features

3 min read | 06/4/10

Update: JW7 is now released! You can check out our new CSS Skinning here. We’re pleased to announce the release of the JW Player for Flash Version 5.2.  One...
Blog

Google’s VP8/WebM and What it Means for You

5 min read | 05/26/10

Update: JW7 is now available. Check it out here. Several months ago, Google bought ON2, the company behind the successful video codecs VP6 (used in Flash) and VP7 (used...
Blog

Promoting Your Products with Video

2 min read | 05/24/10

Update: JW7 is now released! Check it out here. Many of our customers use video as a means of showcasing their products.  Whether a website’s purpose is to sell t-shirts or...
Blog

Introducing the JW Player for HTML5

1 min read | 05/12/10

Update: JW7 is now released! Check it out here. Today, we’re pleased to announce the beta release of the JW Player for HTML5. The JW Player for HTML5 leverages...
Blog

HTML5 Video: Not Quite There Yet

4 min read | 05/10/10

Online video is an exciting field to work in.  As creator of the JW Player, I’m privileged to be at the forefront of the industry.  Every week, our team...
Blog

So Have You Heard About Bits on the Run?

1 min read | 04/29/10

Bits on the Run is the newest addition to our family of products; an easy to use and affordable online video platform for streaming, hosting, and transcoding. The cool...
Blog

LongTail Video Merges with Bits on the Run

2 min read | 04/26/10

Update: JW7 is now available. Check it out here. We are very pleased to announce that LongTail Video has merged with our long-time partner, Bits on the Run!  View...
Blog

Introducing our WordPress and Drupal Modules!

1 min read | 04/23/10

We’ve released customized Modules to seamlessly integrate the JW Player and its plugins into the popular content management systems WordPress and Drupal. BothThe JW Player Module for Drupal and...
Blog

Welcome to the LongTail Community

1 min read | 04/12/10

Welcome to the new Community Support section of our site.  Its purpose is to bring together the people and knowledge that surround the JW Player.  Here you’ll find documentation...