Premium Video Coverage at Scale
Our player delivers what you need: speed, quality, and flexibility. Configure your video player to create fully branded experiences using CSS customization and APIs. Adjust color, speed, thumbnails and more to deliver a viewing experience that’s on brand.
Every one of these videos is analyzed and classified on dozens of data points only available to the player. The result is a level of ad targeting for video that is not available with previous page-level based solutions at a scale that no-one else can match.
Targeting to Videos, Not Pages
Our player delivers what you need: speed, quality, and flexibility. Configure your video player to create fully branded experiences using CSS customization and APIs. Adjust color, speed, thumbnails and more to deliver a viewing experience that’s on brand.
Every one of these videos is analyzed and classified on dozens of data points only available to the player. The result is a level of ad targeting for video that is not available with previous page-level based solutions at a scale that no-one else can match.
- Contextual Campaigns – No more impressions misaligned to videos whose content is irrelevant as well as increased scale for delivering contextual campaigns against the keywords that matter to you.
The Solution for Brand Safety
All brand safety tools for video to date have been based on scanning the text on the page with no review of the video content itself. While this level of protection may be sufficient to ensure the quality of the site it leaves advertisers open to running alongside video content on a site they do not wish their brand to be associated with.
- Only JW Player scans the video itself, rather than the page, to ensure the content your ad is running on is brand safe.
Viewability Built for Video
Traditionally video viewability has been predicted based on past page performance. This has lead to significant wasted spend on video impressions that were not in-view, as well as lost opportunities to bid against in-view impressions not identified. By using JW Player’s viewability targeting, advertisers can achieve both greater precision and greater scale.
- Only JW Player can look at real-time signals from the player to accurately predict video viewability.
- Analyzing player location, viewer engagement and other contextual signals on every single ad request.